Airbnb Market Analytics, Statistics and Data in Ciudad Juárez, Chihuahua, Mexico
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ciudad Juárez? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ciudad Juárez:
How much do Airbnb hosts make on average per month in Ciudad Juárez?
The short-term rental market in Ciudad Juárez shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $776 per month
- Strong performing properties (top 25%) make $1,241 or more
- Best-in-class properties (top 10%) achieve $1,722+ monthly
- Entry-level properties (bottom 25%) typically earn around $375
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ciudad Juárez
The market in Ciudad Juárez shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ciudad Juárez
Daily rates in Ciudad Juárez vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $47 per night
- Strong performing properties (top 25%) secure $62 or more
- Best-in-class properties (top 10%) pull in $83+ per night
- Entry-level properties (bottom 25%) earn around $36
Daily Rate Variations by Month
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Seasonality patterns in Ciudad Juárez
Peak Season (June, March, May)
- Revenue peaks at $1186.66 per month
- Occupancy rates reach 50.94%
- Daily rates average $61.63
Shoulder Season
- Revenue averages $910.03 per month
- Occupancy maintains 46.63%
- Daily rates hold at $56.39
Low Season (December, September, January)
- Revenue drops to $632.63 per month
- Occupancy decreases to 39.05%
- Daily rates adjust to $51.07
Is it still profitable to do Airbnb in Ciudad Juárez in 2025?
Yes! Ciudad Juárez demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $910 and As a mature market with 865 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ciudad Juárez
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zona Centro | The downtown area of Ciudad Juárez, known for its cultural significance and proximity to restaurants, shops, and nightlife. It's ideal for guests wanting to experience the local lifestyle and attractions. | Plaza de la Mexicanidad, Museo de la Revolución en la Frontera, Mercado Juárez, Teatro de la Ciudad, Cathedral of Ciudad Juárez |
| Las Misiones | A popular shopping and residential area known for its modern amenities and comfortable environment. Great for families and visitors looking to stay in a quieter part of the city close to shopping. | Las Misiones Mall, Cinemex Las Misiones, Local parks, Restaurants and cafes, Art installations |
| Anapra | This area offers a quaint, residential feel while being close to the El Chamizal National Memorial. It attracts nature lovers and those interested in outdoor activities. | El Chamizal National Memorial, Hiking trails, Local markets, Picnic spots, Community events |
| Parque Central | A well-known park area in Ciudad Juárez, providing guests with green spaces, lively atmospheres, and community events. Perfect for individuals and families looking for a lively yet relaxed environment. | Parque Central, Open air concerts, Children's play areas, Walking trails, Food truck events |
| Loma Jardín | An upscale neighborhood with modern homes and amenities. It is popular among business travelers due to its proximity to business districts and has a growing residential community. | Nearby corporate offices, Local cafes, Shopping areas, Safe neighborhoods, Cultural events |
| Colonia Del Río | Close to the Rio Grande, this neighborhood offers spectacular views and a peaceful atmosphere. It's becoming a favorite among tourists seeking nature and tranquility. | Rio Grande, Local parks, Walking and biking paths, Wildlife watching, Picnic areas |
| Brisas del Sol | This residential area is emerging as a sought-after spot due to its proximity to the US border and regional attractions. Ideal for short-term visitors crossing the border. | Border attractions, Local markets, Nearby restaurants, Community parks, Cultural festivals |
| Santa Fe | An emerging neighborhood that features modern developments and is appealing to young professionals and families. It offers a blend of urban living with outdoor activities. | Local cafes, New shopping centers, Cultural gatherings, Community parks, Art exhibitions |
Do you need a license for Airbnb in Ciudad Juárez?
We recommend checking directly with Ciudad Juárez's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ciudad Juárez
Room 1 with the best location
Private Room • N/A
Ultimate 3BR/Studio/4Bath Home near US Consulate
Entire Place • 4 bedrooms
Casa Tossa Search Puente Zaragoza
Entire Place • 4 bedrooms
Consulate Residence
Entire Place • 4 bedrooms
Beautiful modern residence 3 Mins from the consulate
Entire Place • 3 bedrooms
House with pool.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Ciudad Juárez
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luisa | 1 | $170,229 | 5 | 4.20/5.0 |
| Anina | 13 | $150,357 | 535 | 4.81/5.0 |
| Ever | 6 | $95,984 | 244 | 4.90/5.0 |
| Angie | 8 | $90,130 | 483 | 4.64/5.0 |
| Emmanuel | 9 | $89,333 | 452 | 4.91/5.0 |
| Astrid | 9 | $86,172 | 402 | 4.82/5.0 |
| Jesus Rodolfo | 3 | $85,275 | 218 | 4.99/5.0 |
| Jose Luis | 8 | $85,041 | 287 | 4.80/5.0 |
| Maribel | 4 | $84,981 | 326 | 4.94/5.0 |
| Guillermo | 9 | $74,155 | 250 | 4.66/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ciudad Juárez
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.6%), with apartment & condo and house properties comprising 92.2% of inventory
- Untapped potential in others segments (2.4% combined)
Room Capacity Distribution
Analysis of 865 properties in Ciudad Juárez shows that 1 bedroom properties are most prevalent, making up 39.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.4% of all listings.
Key Insights
- Most common: 1 bedroom (39.2%)
- Least common: 5+ bedrooms (0.3%)
- Market concentration: 66.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 865 properties in Ciudad Juárez reveals that 2 guests properties dominate the market, representing 22.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.7% of the market.
Key Insights
- Most common capacity: 2 guests (22.9% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 45.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 865 properties in Ciudad Juárez, the most common availability pattern is 271-366 days (35.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.8% of properties).
Key Insights
- Most common availability window: 271-366 days (35.1%)
- Most common booking duration: 91-180 days (26.8%)
- Properties with high availability (180+ days): 61.8%
- Properties with long-term bookings (180+ days): 39.4%
Minimum Stay Distributions
1 Night
316 listings
40.1% of total
2 Nights
266 listings
33.8% of total
3 Nights
131 listings
16.6% of total
4-6 Nights
40 listings
5.1% of total
7-29 Nights
19 listings
2.4% of total
30+ Nights
16 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.9%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 90.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
401 listings
51.5% of total
Moderate
233 listings
29.9% of total
Firm
67 listings
8.6% of total
Strict
78 listings
10% of total
Key Insights
- Flexible is the preferred policy at 51.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 81.4% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Nov, Jul, averaging 18 days
- Shortest booking windows are in Sep, Feb, Mar, averaging 14 days
- Fall shows the longest average booking window at 17 days, while Spring has the shortest at 14 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 17 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Mar when lead times are shortest
Popular Airbnb Amenities in Ciudad Juárez
Below is the distribution of amenities across listings in Ciudad Juárez:
Traveler Demographics
Key Insights
- Domestic travelers make up 62.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (36.4%) and Colombia (0.3%)
- Spanish is the top language at 58.6%, followed by English (39%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Chihuahua and Ciudad Juárez markets
- Develop localized content for United States and Colombia
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ciudad Juárez. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cloudcroft | 183 | $2,576 | $180.49 | 48% |
| High Rolls | 30 | $2,045 | $151.64 | 46% |
| Alamogordo | 79 | $1,935 | $132.95 | 52% |
| Las Cruces | 460 | $1,707 | $116.63 | 49% |
| Mesilla | 45 | $1,703 | $118.99 | 48% |
| Horizon City | 46 | $1,676 | $117.77 | 47% |
| Deming | 32 | $1,618 | $102.30 | 51% |
| El Paso | 1,706 | $1,329 | $104.90 | 45% |
| Mayhill | 11 | $1,306 | $146.45 | 35% |
| Santa Teresa | 10 | $1,242 | $113.90 | 42% |
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