Ciudad Juárez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chihuahua, Mexico
Is Airbnb profitable in Ciudad Juárez in 2025? Explore comprehensive Airbnb analytics for Ciudad Juárez, Chihuahua, Mexico to uncover income potential. This 2025 STR market report for Ciudad Juárez, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 847 active listings.
Whether you're considering an Airbnb investment in Ciudad Juárez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ciudad Juárez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ciudad Juárez Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ciudad Juárez (2025)
Understanding the monthly revenue variations for Airbnb listings in Ciudad Juárez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ciudad Juárez is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ciudad Juárez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,087 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $658 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $323, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ciudad Juárez
Ciudad Juárez Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ciudad Juárez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ciudad Juárez:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ciudad Juárez
Average Daily Rate (ADR) Airbnb Trends in Ciudad Juárez (2025)
Effective short term rental pricing strategy in Ciudad Juárez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ciudad Juárez typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Ciudad Juárez
Get Live Ciudad Juárez Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ciudad Juárez (2025)
Peak Season (June, May, April)
- Revenue averages $1,031 per month
- Occupancy rates average 46.3%
- Daily rates average $58
Shoulder Season
- Revenue averages $777 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $55
Low Season (January, February, March)
- Revenue drops to average $661 per month
- Occupancy decreases to average 44.2%
- Daily rates adjust to average $51
Seasonality Insights for Ciudad Juárez
- The Airbnb seasonality in Ciudad Juárez shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ciudad Juárez's highest earning potential, with monthly revenues capable of climbing to $1,068, occupancy reaching a high of 48.2%, and ADRs peaking at $58.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $621, occupancy could drop to 42.7%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ciudad Juárez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ciudad Juárez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ciudad Juárez (2025)
Exploring the top neighborhoods for short-term rentals in Ciudad Juárez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Ciudad Juárez, offering accessibility to shopping, dining, and cultural attractions. It's a vibrant area frequented by tourists and locals alike. | Plaza de la Mexicanidad, Museo de la Revolución en la Frontera, Parque Publico Chamizal, Museo del Chamizal, Centro Cultural Paso del Norte, Mercado Juárez |
| Zona Dorada | This is one of the most popular nightlife and entertainment districts in Ciudad Juárez, appealing to those seeking a lively atmosphere and convenient access to bars and restaurants. | Las Torrejas, Catedral de Ciudad Juárez, Centro Cultural Paso del Norte, Palacio de Gobierno, Fun City, Discoteca La Calle |
| Consulado | Close to the US consulate, this neighborhood attracts business travelers and people visiting for visa appointments, making it ideal for short-term stays. | Plaza de las Américas, Paseo Triunfo de la República, Parque de la Amistad, Cinemex, Galerías Tec II, Hospital de Especialidades |
| El Chamizal | A mainly residential area with access to several parks and public spaces. Suitable for families and those looking for a peaceful stay near recreational areas. | Parque Chamizal, Zoo de Ciudad Juárez, Cerro de El Negro, Memorial de la Amistad México-Estados Unidos, Parque de la Amistad |
| Santa Rosa | Known for its local restaurants and small shops, this area gives visitors a taste of authentic Ciudad Juárez life, appealing to those seeking cultural immersion. | Parque Santa Rosa, Catedral de Nuestra Señora de Guadalupe, Mercado Santa Rosa, Teatro de la Ciudad, Plaza de Armas |
| Las Misiones | A suburban area featuring a large shopping center and various entertainment options, appealing to families and travelers looking for convenience. | Centro Comercial Las Misiones, Parque Las Misiones, Cinemex, Restaurantes de comida internacional, Plaza San Lorenzo |
| Pradera Dorada | Another residential area that offers a mix of accessibility and local charm, ideal for longer stays and families, with several amenities nearby. | Parque Pradera, Mercados locales, Supermercados, Cafeterías locales, Instituciones educativas |
| Anáhuac | A growing area with new developments and proximity to the US border, attracting more visitors looking for modern accommodations near the entry point to the US. | Parque Anáhuac, Restaurantes, Plazas comerciales, Serena Park |
Understanding Airbnb License Requirements & STR Laws in Ciudad Juárez (2025)
While Ciudad Juárez, Chihuahua, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ciudad Juárez to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Ciudad Juárez (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ciudad Juárezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Room 1 with the best location
Private Room • N/A
Ultimate 3BR/Studio/4Bath Home near US Consulate
Entire Place • 4 bedrooms
House with pool.
Entire Place • 2 bedrooms
Beautiful modern residence 3 Mins from the consulate
Entire Place • 3 bedrooms
Consulate Residence
Entire Place • 4 bedrooms
Countryside apartment 8 person upper floor
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ciudad Juárez (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ciudad Juárez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luisa | 1 | $198,945 | 5 | 4.20/5.0 |
| Anina | 13 | $121,398 | 535 | 4.81/5.0 |
| Ever | 6 | $84,132 | 244 | 4.90/5.0 |
| Jesus Rodolfo | 3 | $82,865 | 218 | 4.99/5.0 |
| Emmanuel | 9 | $82,738 | 452 | 4.91/5.0 |
| Maribel | 4 | $80,617 | 326 | 4.94/5.0 |
| Astrid | 9 | $78,028 | 402 | 4.82/5.0 |
| Angie | 7 | $76,645 | 444 | 4.66/5.0 |
| Jose Luis | 7 | $72,445 | 270 | 4.85/5.0 |
| Elena | 6 | $66,693 | 1068 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ciudad Juárez.
Dive Deeper: Advanced Ciudad Juárez STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ciudad Juárez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCiudad Juárez Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ciudad Juárez
- The Ciudad Juárez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 847 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ciudad Juárez, Apartment/Condo properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 44.3% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Ciudad Juárez Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ciudad Juárez
- The dominant room capacity in Ciudad Juárez is 1 bedroom listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.3% of the active Airbnb listings in Ciudad Juárez, indicating a high concentration in these sizes.
Ciudad Juárez Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ciudad Juárez
- The most common guest capacity trend in Ciudad Juárez vacation rentals is listings accommodating 4 guests (23%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ciudad Juárez STR market, accounting for 45.9% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ciudad Juárez.
- On average, properties in Ciudad Juárez are equipped to host 3.6 guests.
Ciudad Juárez Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ciudad Juárez
- The most common availability pattern in Ciudad Juárez falls within the 271-366 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ciudad Juárez (28%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ciudad Juárez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
311 listings
39.2% of total
2 Nights
247 listings
31.1% of total
3 Nights
124 listings
15.6% of total
4-6 Nights
42 listings
5.3% of total
7-29 Nights
16 listings
2% of total
30+ Nights
54 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ciudad Juárez is 1 Night, adopted by 39.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.3%) of the Ciudad Juárez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.2% of Ciudad Juárez hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ciudad Juárez.
Ciudad Juárez Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
394 listings
51% of total
Moderate
233 listings
30.2% of total
Firm
68 listings
8.8% of total
Strict
77 listings
10% of total
Cancellation Policy Insights for Ciudad Juárez
- The prevailing Airbnb cancellation policy trend in Ciudad Juárez is Flexible, used by 51% of listings.
- The market strongly favors guest-friendly terms, with 81.2% of listings offering Flexible or Moderate policies. This suggests guests in Ciudad Juárez may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51% market standard in Ciudad Juárez.
- Given the high prevalence of Flexible policies (51%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ciudad Juárez.
Ciudad Juárez STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ciudad Juárez
- The overall average booking lead time for vacation rentals in Ciudad Juárez is 16 days.
- Guests book furthest in advance for stays during January (average 18 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (17 days avg.) sees the longest lead times, while Spring (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Ciudad Juárez.
- Target marketing efforts for the Fall season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Ciudad Juárez averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ciudad Juárez (2025)
Amenity Prevalence
Amenity Insights for Ciudad Juárez
- Essential amenities in Ciudad Juárez that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ciudad Juárez: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ciudad Juárez to stay competitive.
Ciudad Juárez Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ciudad Juárez
- The typical guest profile for Airbnb in Ciudad Juárez consists of a mix of domestic (62%) and international guests, often arriving from nearby Chihuahua, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 62.4% of guests.
- Key international markets include Mexico (62.4%) and United States (36.3%).
- Top languages spoken are Spanish (57.3%) followed by English (38.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chihuahua and Ciudad Juárez.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ciudad Juárez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cloudcroft | 182 | $2,542 | $182.10 | 47% |
| High Rolls | 30 | $1,950 | $154.83 | 44% |
| Alamogordo | 76 | $1,921 | $136.17 | 53% |
| Santa Teresa | 11 | $1,770 | $136.47 | 46% |
| Horizon City | 46 | $1,716 | $118.19 | 48% |
| Mesilla | 44 | $1,712 | $121.35 | 47% |
| Las Cruces | 460 | $1,647 | $118.05 | 49% |
| Deming | 32 | $1,596 | $102.31 | 52% |
| El Paso | 1,666 | $1,277 | $105.80 | 45% |
| Dell City | 14 | $1,218 | $125.21 | 34% |