Airbnb Market Analytics, Statistics and Data in Vico Equense, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vico Equense? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vico Equense:
How much do Airbnb hosts make on average per month in Vico Equense?
The short-term rental market in Vico Equense shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,864 per month
- Strong performing properties (top 25%) make $3,521 or more
- Best-in-class properties (top 10%) achieve $6,026+ monthly
- Entry-level properties (bottom 25%) typically earn around $922
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vico Equense
The market in Vico Equense shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vico Equense
Daily rates in Vico Equense vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $206 or more
- Best-in-class properties (top 10%) pull in $352+ per night
- Entry-level properties (bottom 25%) earn around $102
Daily Rate Variations by Month
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Seasonality patterns in Vico Equense
Peak Season (August, June, July)
- Revenue peaks at $4345.73 per month
- Occupancy rates reach 61.48%
- Daily rates average $235.78
Shoulder Season
- Revenue averages $2847.98 per month
- Occupancy maintains 41.70%
- Daily rates hold at $209.87
Low Season (February, December, January)
- Revenue drops to $941.19 per month
- Occupancy decreases to 18.76%
- Daily rates adjust to $190.32
Is it still profitable to do Airbnb in Vico Equense in 2025?
Yes! Vico Equense demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $2848 and With 381 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vico Equense
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marina di Vico | A popular beach area known for its sandy shores and vibrant atmosphere. Ideal for tourists looking for a seaside retreat with great dining and recreational options. | Vico Equense Beach, Marina di Vico, Water sports activities, Local seafood restaurants, Sunset views |
| Punta Campanella | A stunning natural reserve offering breathtaking views and hiking opportunities. Attracts nature lovers and those seeking tranquility away from the hustle and bustle. | Punta Campanella Marine Reserve, Hiking trails, Beautiful viewpoints, Flora and fauna diversity, Secluded beaches |
| Seiano | A charming coastal village with beautiful views of the Bay of Naples. Offers guests a more authentic Italian experience away from the tourist crowds. | Seiano Beach, Local markets, Picturesque streets, Dining with sea views, Proximity to Sorrento |
| Vico Equense historic center | Rich in history and culture, the historic center offers a glimpse into the local lifestyle with its quaint streets and traditional buildings. | Church of S. Giovanni Battista, Museo del Castello Giusso, Local artisans shops, Piazza Umberto I, Taste local cuisine |
| Meta | Nearby town famous for its lemon groves and beautiful coastline. Perfect for tourists looking to explore the Amalfi Coast. | Meta Beach, Lemon groves, Historical buildings, Local festivals, Access to public transportation |
| Colli di Fontanelle | A peaceful hillside area known for its stunning views of the surrounding landscape and proximity to famous hiking trails. Great for those seeking serenity. | Hiking trails, Panoramic views, Local vineyards, Nature walks, Quiet atmosphere |
| Scrajo | A quaint location combining beach access and scenic beauty. Excellent for families looking for a relaxed vacation spot with recreational activities. | Scrajo Beach, Thermal baths, Family-friendly activities, Restaurants, Nature parks |
| Piano di Sorrento | Close to Sorrento with a charming atmosphere, great for visitors wishing to explore the region while enjoying a peaceful retreat. | Piano di Sorrento Beach, Local markets, History and culture, Proximity to Sorrento, Transport connections to Naples and Amalfi Coast |
Do you need a license for Airbnb in Vico Equense?
Yes, Vico Equense requires a license for operating an Airbnb. Current market data shows 64% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Vico Equense
Villa Tramontana – Stunning Waterfront Villa
Entire Place • 3 bedrooms
VILLA AURORA
Entire Place • 6 bedrooms
Casa Rosada - Waterfront Villa With Private Pool
Entire Place • 4 bedrooms
Villa Degli Dei - Maestrale
Entire Place • 1 bedroom
Villa Giulia Fantastic Sea View - private Sea Way
Entire Place • 3 bedrooms
Villa Salvatorosa
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Vico Equense
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Gocce Team | 4 | $731,205 | 53 | 4.95/5.0 |
| Mariano | 10 | $445,650 | 459 | 4.76/5.0 |
| Alfonso | 11 | $427,130 | 571 | 4.42/5.0 |
| Ennio | 4 | $237,777 | 273 | 4.98/5.0 |
| Donatella | 1 | $226,745 | 35 | 5.00/5.0 |
| Massimo | 2 | $175,323 | 112 | 4.96/5.0 |
| Giuseppe E Mauro | 4 | $161,812 | 64 | 4.96/5.0 |
| Pierluigi&Mariacristina | 2 | $143,718 | 207 | 4.92/5.0 |
| Simona | 1 | $129,661 | 72 | 5.00/5.0 |
| Giovanna | 3 | $122,733 | 661 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vico Equense
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.1%), with apartment & condo and house properties comprising 76.7% of inventory
- Strong specialty sector (23.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (3.6% combined)
Room Capacity Distribution
Analysis of 381 properties in Vico Equense shows that 1 bedroom properties are most prevalent, making up 42.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.8% of all listings.
Key Insights
- Most common: 1 bedroom (42.8%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 74.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 381 properties in Vico Equense reveals that 4 guests properties dominate the market, representing 24.4% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.3% of the market.
Key Insights
- Most common capacity: 4 guests (24.4% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 42.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 381 properties in Vico Equense, the most common availability pattern is 271-366 days (40.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37% of properties).
Key Insights
- Most common availability window: 271-366 days (40.7%)
- Most common booking duration: 91-180 days (37%)
- Properties with high availability (180+ days): 77.2%
- Properties with long-term bookings (180+ days): 23.6%
Minimum Stay Distributions
1 Night
92 listings
27% of total
2 Nights
104 listings
30.5% of total
3 Nights
83 listings
24.3% of total
4-6 Nights
35 listings
10.3% of total
7-29 Nights
6 listings
1.8% of total
30+ Nights
21 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.5%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 81.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
4% of total
Super Strict 60 Days
3 listings
0.9% of total
Flexible
81 listings
24.7% of total
Moderate
146 listings
44.5% of total
Strict
85 listings
25.9% of total
Key Insights
- Moderate is the preferred policy at 44.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 91 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 49 days
- Summer shows the longest average booking window at 91 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 91 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Vico Equense
Below is the distribution of amenities across listings in Vico Equense:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (24.1%) and Canada (13.5%)
- English is the top language at 59.3%, followed by Spanish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vico Equense. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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