Airbnb Market Analytics, Statistics and Data in Torre del Greco, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Torre del Greco? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Torre del Greco:
How much do Airbnb hosts make on average per month in Torre del Greco?
The short-term rental market in Torre del Greco shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,152 per month
- Strong performing properties (top 25%) make $2,026 or more
- Best-in-class properties (top 10%) achieve $2,951+ monthly
- Entry-level properties (bottom 25%) typically earn around $549
Revenue Variations by Month
Occupancy Rates Throughout the Year in Torre del Greco
The market in Torre del Greco shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Torre del Greco
Daily rates in Torre del Greco vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $123 or more
- Best-in-class properties (top 10%) pull in $177+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Torre del Greco
Peak Season (August, July, June)
- Revenue peaks at $2314.86 per month
- Occupancy rates reach 56.39%
- Daily rates average $117.30
Shoulder Season
- Revenue averages $1459.92 per month
- Occupancy maintains 38.37%
- Daily rates hold at $105.85
Low Season (December, November, January)
- Revenue drops to $761.18 per month
- Occupancy decreases to 21.51%
- Daily rates adjust to $98.51
Is it still profitable to do Airbnb in Torre del Greco in 2025?
Yes! Torre del Greco demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1460 and The market's 128 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Torre del Greco
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Torre del Greco, offering rich cultural heritage, historical sites, and close proximity to local restaurants and shops. A great spot for tourists who want to explore the local culture and history. | Torre del Greco Cathedral, Villa delle Ginestre, Corso Garibaldi, Piazza Giuseppe Mazzini |
| Lido Beach | A popular destination for summer vacationers, known for its beautiful beaches and seaside activities. Perfect for families and beachgoers looking for sun and fun. | Lido di Meta, Beach clubs, Seaside promenade, Water sports activities |
| Mount Somma | Ideal for nature lovers and hikers, offering stunning views and outdoor activities. Attracts tourists seeking a more adventurous experience. | Hiking trails, Scenic viewpoints, Nature reserves, Flora and fauna |
| Pompeii | Located nearby, this famous archaeological site attracts millions annually. Renting an Airbnb here caters to history buffs and tourists visiting the ruins. | Pompeii Archaeological Park, Villa of the Mysteries, Temple of Apollo, Stabian Baths |
| Ercolano | Close to Herculaneum and known for its archaeological sites, this area draws in travelers interested in ancient Roman history and culture. | Herculaneum Archaeological Site, Museum of Herculaneum, Vesuvius views |
| Vesuvius National Park | A unique destination for tourists eager to visit the iconic volcano and enjoy the surrounding natural beauty. Great for adventure seekers and geology enthusiasts. | Hiking up Vesuvius, Scenic trails, Geological museums |
| Bacoli | A coastal town known for its beautiful views of the Bay of Naples, perfect for those looking to enjoy the sea and local cuisine. | Baia Archaeological Park, Feel the Sea beach, Fusaro Lake, Historic forts |
| Sorrento | A beautiful coastal town known for its stunning views and charming streets, popular among travelers for its proximity to both the Amalfi Coast and Naples. | Piazza Tasso, Marina Grande, Sorrento Beaches, Lemon Groves |
Do you need a license for Airbnb in Torre del Greco?
Most likely, Torre del Greco requires a license for Airbnb operations. With 46% of current listings showing licensing information, we recommend checking Torre del Greco's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Torre del Greco
2 adjacent apartments:take it easy in group of 23!
Entire Place • 5 bedrooms
Lovely apartment with a breathtaking view
Entire Place • 4 bedrooms
Luxurious Apartment with Sea View and Vesuvius
Entire Place • 2 bedrooms
Mini apartment for 4 people - Sea View
Entire Place • 2 bedrooms
The Cammeo Guest House, near Pompeii and Vesuvius
Entire Place • 1 bedroom
Charming place , with jacuzzi
Entire Place • 1 bedroom
Top Performing Professional Hosts in Torre del Greco
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giuseppe | 4 | $164,377 | 616 | 4.85/5.0 |
| Antonino | 12 | $158,712 | 313 | 4.05/5.0 |
| Panorama Love To Stay | 3 | $123,683 | 79 | 4.77/5.0 |
| Manuel | 5 | $85,915 | 211 | 4.93/5.0 |
| Ernesto | 3 | $55,716 | 216 | 4.89/5.0 |
| Raffaele | 2 | $54,491 | 100 | 4.97/5.0 |
| Stefania | 1 | $40,941 | 18 | 4.78/5.0 |
| Cinzia | 2 | $37,223 | 142 | 4.92/5.0 |
| 443707589 | 4 | $37,108 | 1 | 0.00/5.0 |
| Stefania | 1 | $33,924 | 25 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Torre del Greco
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.6%), with apartment & condo and house properties comprising 78.1% of inventory
- Strong specialty sector (21.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (4.7% combined)
Room Capacity Distribution
Analysis of 128 properties in Torre del Greco shows that 1 bedroom properties are most prevalent, making up 56.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.0% of all listings.
Key Insights
- Most common: 1 bedroom (56.3%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 82.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 128 properties in Torre del Greco reveals that 4 guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.8% of the market.
Key Insights
- Most common capacity: 4 guests (32.8% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 50.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 128 properties in Torre del Greco, the most common availability pattern is 271-366 days (46.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.7% of properties).
Key Insights
- Most common availability window: 271-366 days (46.9%)
- Most common booking duration: 91-180 days (36.7%)
- Properties with high availability (180+ days): 82.8%
- Properties with long-term bookings (180+ days): 18.8%
Minimum Stay Distributions
1 Night
57 listings
50.9% of total
2 Nights
34 listings
30.4% of total
3 Nights
15 listings
13.4% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
4 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.3%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 94.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
29 listings
29.6% of total
Moderate
58 listings
59.2% of total
Strict
11 listings
11.2% of total
Key Insights
- Moderate is the preferred policy at 59.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 88.8% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 11.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 70 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 35 days
- Summer shows the longest average booking window at 68 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Torre del Greco
Below is the distribution of amenities across listings in Torre del Greco:
Traveler Demographics
Key Insights
- Domestic travelers make up 7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (22.4%) and Germany (17%)
- English is the top language at 49.5%, followed by French (16.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Torre del Greco. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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