Sarno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Sarno in 2025? Explore comprehensive Airbnb analytics for Sarno, Campania, Italy to uncover income potential. This 2025 STR market report for Sarno, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Sarno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarno Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sarno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sarno (2025)
Understanding the monthly revenue variations for Airbnb listings in Sarno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarno is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,908+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,350 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $858 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sarno
Sarno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sarno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarno:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sarno
Average Daily Rate (ADR) Airbnb Trends in Sarno (2025)
Effective short term rental pricing strategy in Sarno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarno typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Sarno
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Airbnb Seasonality Analysis & Trends in Sarno (2025)
Peak Season (August, July, September)
- Revenue averages $2,244 per month
- Occupancy rates average 52.6%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,319 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $107
Low Season (February, November, December)
- Revenue drops to average $557 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $103
Seasonality Insights for Sarno
- The Airbnb seasonality in Sarno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sarno's highest earning potential, with monthly revenues capable of climbing to $2,784, occupancy reaching a high of 54.7%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $443, occupancy could drop to 25.5%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sarno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sarno (2025)
Exploring the top neighborhoods for short-term rentals in Sarno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Sarno boasts charming streets and traditional Italian architecture. It is a cultural hub rich with history, attracting tourists looking to explore Italy's heritage. | Church of San Michele, Piazza Vittorio Veneto, Castello di Sarno, Historical landmarks, Local eateries |
| Parco San Bartolomeo | A green space ideal for families and outdoor enthusiasts. This park is perfect for those looking to relax in nature while being close to the urban area. | Park trails, Picnic areas, Children's playground, Local flora, Open-air events |
| San Giuseppe-Vaiano | This area is known for its tranquil residential atmosphere. It's great for travelers seeking a peaceful retreat while being a short drive from more bustling locations. | Local cafes, Natural landscapes, Countryside views, Historic churches, Farmers markets |
| Via Montalbino | A picturesque street close to the hills, great for visitors who wish to experience a mix of rural charm and local culture. | Hiking trails, Scenic views, Local vineyards, Traditional cuisine, Artisan shops |
| Valle di Sarno | A valley offering beautiful landscapes and agricultural experiences that attract eco-tourists and those interested in rural tourism. | Local farms, Nature walks, Orchards and vineyards, Cultural festivals, Scenic drives |
| Sarno River | The charming riverside area provides a scenic view and opportunities for water activities, making it appealing for adventure seekers and families. | River activities, Fishing spots, Scenic picnics, Cycling paths, Wildlife watching |
| Frazione Bracigliano | A quaint village that offers a more laid-back Italian experience, ideal for those looking to escape the crowds and enjoy a slower pace of life. | Vineyards, Local festivals, Historic architecture, Quiet cafes, Rural landscapes |
| Borgo di Sarno | An emerging neighborhood known for its local markets and friendly community. It provides an authentic experience of Italian life and culture. | Local markets, Cultural events, Cafes and restaurants, Historical significance, Community gatherings |
Understanding Airbnb License Requirements & STR Laws in Sarno (2025)
While Sarno, Campania, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarno to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sarno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarnobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
QuattroSorelle, villa near Pompei, Napoli, Amalfi
Entire Place • 4 bedrooms
Villa Ida - free private parking
Entire Place • 2 bedrooms
Studio Apartment Angelo - free private parking
Entire Place • 1 bedroom
AA Residence - free private parking
Entire Place • 1 bedroom
Villa Robi with pool
Private Room • N/A
Private villa with pool
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sarno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sarno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Quattrosorelle | 1 | $72,234 | 52 | 4.88/5.0 |
| Raffaele | 3 | $35,709 | 190 | 4.85/5.0 |
| Mario | 2 | $17,813 | 12 | 4.95/5.0 |
| Alessia Giusy | 6 | $10,050 | 29 | 4.79/5.0 |
| Domenico | 1 | $8,272 | 21 | 4.90/5.0 |
| Martina | 1 | $6,990 | 18 | 5.00/5.0 |
| Ivano | 1 | $6,508 | 28 | 4.61/5.0 |
| Nunzia | 1 | $2,980 | 4 | 5.00/5.0 |
| Benito | 1 | $2,221 | 12 | 4.33/5.0 |
| Mario | 1 | $467 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarno.
Dive Deeper: Advanced Sarno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSarno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sarno
- The Sarno Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sarno, Apartment/Condo properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Sarno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sarno
- The dominant room capacity in Sarno is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Sarno, indicating a high concentration in these sizes.
Sarno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sarno
- The most common guest capacity trend in Sarno vacation rentals is listings accommodating 2 guests (21.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sarno STR market, accounting for 42.2% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarno.
- On average, properties in Sarno are equipped to host 3.2 guests.
Sarno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sarno
- The most common availability pattern in Sarno falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sarno (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sarno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
1 listings
5.3% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
7 listings
36.8% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sarno is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Sarno hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarno.
Sarno Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
73.7% of total
Moderate
5 listings
26.3% of total
Cancellation Policy Insights for Sarno
- The prevailing Airbnb cancellation policy trend in Sarno is Flexible, used by 73.7% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Sarno may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 73.7% market standard in Sarno.
- Given the high prevalence of Flexible policies (73.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sarno.
Sarno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sarno
- The overall average booking lead time for vacation rentals in Sarno is 33 days.
- Guests book furthest in advance for stays during August (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Sarno.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Sarno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sarno (2025)
Amenity Prevalence
Amenity Insights for Sarno
- Essential amenities in Sarno that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hangers, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sarno: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sarno to stay competitive.
Sarno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sarno
- The typical guest profile for Airbnb in Sarno consists of predominantly international visitors (86%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.0% of guests.
- Key international markets include France (24%) and United Kingdom (18%).
- Top languages spoken are English (41.5%) followed by French (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sarno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 730 | $6,505 | $634.57 | 50% |
| Praiano | 352 | $4,280 | $444.98 | 50% |
| Conca dei Marini | 127 | $3,694 | $394.01 | 46% |
| Sorrento | 1,565 | $3,600 | $338.63 | 48% |
| Capri | 420 | $3,597 | $577.11 | 36% |
| Massa Lubrense | 821 | $3,198 | $397.88 | 41% |
| Amalfi | 488 | $3,009 | $308.39 | 44% |
| Furore | 156 | $2,800 | $324.75 | 50% |
| Ravello | 272 | $2,798 | $322.35 | 42% |
| Atrani | 124 | $2,686 | $225.86 | 50% |