Airbnb Market Analytics, Statistics and Data in Santa Maria di Castellabate, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Maria di Castellabate? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Maria di Castellabate:
How much do Airbnb hosts make on average per month in Santa Maria di Castellabate?
The short-term rental market in Santa Maria di Castellabate shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,059 per month
- Strong performing properties (top 25%) make $2,191 or more
- Best-in-class properties (top 10%) achieve $4,007+ monthly
- Entry-level properties (bottom 25%) typically earn around $477
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Maria di Castellabate
The market in Santa Maria di Castellabate shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Maria di Castellabate
Daily rates in Santa Maria di Castellabate vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $160 or more
- Best-in-class properties (top 10%) pull in $226+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Santa Maria di Castellabate
Peak Season (August, July, June)
- Revenue peaks at $4017.57 per month
- Occupancy rates reach 50.86%
- Daily rates average $186.59
Shoulder Season
- Revenue averages $1829.78 per month
- Occupancy maintains 30.43%
- Daily rates hold at $166.53
Low Season (February, March, December)
- Revenue drops to $810.84 per month
- Occupancy decreases to 16.31%
- Daily rates adjust to $154.87
Is it still profitable to do Airbnb in Santa Maria di Castellabate in 2025?
Yes! Santa Maria di Castellabate demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and solid monthly revenue averaging $1830 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Maria di Castellabate
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Santa Maria Beach | A beautiful beach area known for its crystal-clear waters and vibrant atmosphere, making it popular among both families and tourists looking for sun and relaxation. | Santa Maria Beach, Lungomare delle Sirene, Scario Beach, San Giovanni a Piro, Camerota National Park |
| Castellabate Old Town | The charming historic center of Castellabate, known for its picturesque streets, stunning views, and rich history. Ideal for travelers seeking culture and authenticity. | Castello dell'Abate, Piazza 10 Ottobre 1123, Chiesa di Santa Maria a Mare, Parco Nazionale del Cilento, Vietri sul Mare |
| Palinuro | A nearby coastal resort town famous for its beautiful beaches and stunning cliffs, attracting nature lovers and those seeking outdoor activities. | Capo Palinuro, Fiumicello Beach, Grotta Azzurra, Arco Naturale, Cliff diving spots |
| Acciaroli | A tranquil seaside village known for its scenic views and great seafood. Perfect for those looking for a quiet getaway with scenic beauty. | Acciaroli Beach, scenic walking paths, local seafood restaurants, sunset views, beachfront promenades |
| Agropoli | A vibrant town with a mix of history and beach life, featuring an impressive medieval castle and beautiful beaches, great for families. | Agropoli Castle, Tramonto Beach, Baia di Trentova, Punta Fortino, Agropoli Port |
| Licosa Island | An uninhabited island off the coast, known for its clear waters and secluded beaches, offering a natural escape for nature enthusiasts. | Isola di Licosa, snorkeling and diving spots, marine life, beach picnics, nature walks |
| San Marco di Castellabate | A coastal area with a beautiful sandy beach, popular with families and a great spot for water sports and sunbathing. | San Marco Beach, Water sports activities, local cafes and restaurants, family-friendly parks, beach volleyball courts |
| Postiano | A trendy coastal area known for its picturesque cliffs and vibrant colorful buildings. Popular among artists and travelers seeking breathtaking views. | Postiano Beach, Boat tours, Hiking trails, local art galleries, charming boutiques |
Do you need a license for Airbnb in Santa Maria di Castellabate?
Most likely, Santa Maria di Castellabate requires a license for Airbnb operations. With 35% of current listings showing licensing information, we recommend checking Santa Maria di Castellabate's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Santa Maria di Castellabate
"Casino di Mare" - Historic House
Entire Place • 5 bedrooms
Entire villa Ideal for groups, family reunions
Entire Place • 14 bedrooms
Two villas (20pax), pool & gardens -Unique estate
Entire Place • 11 bedrooms
Casa Bellelli
Entire Place • 4 bedrooms
2 bedroom cozy home in Maria di Castellabate
Entire Place • 2 bedrooms
Vivi Cilento - Apartment Castellabate
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Santa Maria di Castellabate
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donatella | 1 | $124,921 | 86 | 4.91/5.0 |
| Raffaele | 3 | $113,890 | 4 | 1.67/5.0 |
| Federica | 1 | $84,534 | 7 | 5.00/5.0 |
| Lucia | 11 | $77,867 | 11 | 0.84/5.0 |
| Alessandra | 4 | $73,559 | 103 | 4.85/5.0 |
| Antonio | 3 | $61,570 | 13 | 1.64/5.0 |
| Novasol | 1 | $45,097 | 9 | 4.44/5.0 |
| 463851447 | 10 | $41,877 | 0 | 0.00/5.0 |
| Federico | 3 | $37,993 | 54 | 4.63/5.0 |
| Novasol | 1 | $35,147 | 7 | 4.29/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Maria di Castellabate
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.3%), with apartment & condo and house properties comprising 81.0% of inventory
- Strong specialty sector (19.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 121 properties in Santa Maria di Castellabate shows that 1 bedroom properties are most prevalent, making up 47.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.0% of all listings.
Key Insights
- Most common: 1 bedroom (47.1%)
- Least common: 4 bedrooms (2.5%)
- Market concentration: 86.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Santa Maria di Castellabate reveals that 4 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.7% of the market.
Key Insights
- Most common capacity: 4 guests (33.1% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 53.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Santa Maria di Castellabate, the most common availability pattern is 271-366 days (79.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.1% of properties).
Key Insights
- Most common availability window: 271-366 days (79.3%)
- Most common booking duration: 1-30 days (47.1%)
- Properties with high availability (180+ days): 95.9%
- Properties with long-term bookings (180+ days): 4.1%
Minimum Stay Distributions
1 Night
34 listings
35.1% of total
2 Nights
28 listings
28.9% of total
3 Nights
15 listings
15.5% of total
4-6 Nights
12 listings
12.4% of total
7-29 Nights
8 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.0%
- Mid-length stays (4-6 nights) represent 12.4% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 79.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
8.2% of total
Flexible
9 listings
12.3% of total
Moderate
28 listings
38.4% of total
Strict
30 listings
41.1% of total
Key Insights
- Strict is the preferred policy at 41.1% of listings
- The market shows a balanced distribution between guest-friendly (50.7%) and strict (41.1%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 8.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 105 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 53 days
- Summer shows the longest average booking window at 102 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 102 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Santa Maria di Castellabate
Below is the distribution of amenities across listings in Santa Maria di Castellabate:
Traveler Demographics
Key Insights
- Domestic travelers make up 36.6% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (18.5%) and United Kingdom (17.3%)
- English is the top language at 42.4%, followed by Italian (31.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for London and Naples markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Maria di Castellabate. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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