Airbnb Market Analytics, Statistics and Data in Praiano, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Praiano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Praiano:
How much do Airbnb hosts make on average per month in Praiano?
The short-term rental market in Praiano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,485 per month
- Strong performing properties (top 25%) make $7,149 or more
- Best-in-class properties (top 10%) achieve $11,874+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,635
Revenue Variations by Month
Occupancy Rates Throughout the Year in Praiano
The market in Praiano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Praiano
Daily rates in Praiano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $303 per night
- Strong performing properties (top 25%) secure $475 or more
- Best-in-class properties (top 10%) pull in $841+ per night
- Entry-level properties (bottom 25%) earn around $223
Daily Rate Variations by Month
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Seasonality patterns in Praiano
Peak Season (September, June, July)
- Revenue peaks at $9063.58 per month
- Occupancy rates reach 73.06%
- Daily rates average $517.69
Shoulder Season
- Revenue averages $5893.23 per month
- Occupancy maintains 47.22%
- Daily rates hold at $464.64
Low Season (February, January, December)
- Revenue drops to $2687.98 per month
- Occupancy decreases to 17.34%
- Daily rates adjust to $414.77
Is it still profitable to do Airbnb in Praiano in 2025?
Yes! Praiano demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $5893 and With 356 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Praiano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marina di Praia | A picturesque cove with a charming beach, known for its crystal-clear waters and excellent seafood restaurants. It attracts visitors looking for a serene beach experience in the heart of the Amalfi Coast. | Marina di Praia Beach, Tramonti Hiking Trails, Nearby Sea Kayaking Tours, Lush Coastal Scenery |
| Sentiero degli Dei | Known as 'Path of the Gods', this hiking trail offers breathtaking views of the Amalfi Coast. It attracts adventurous travelers and nature enthusiasts who seek outdoor experiences. | Breathtaking Views, Hiking Trails, Village of Nocelle, Mediterranean Flora and Fauna |
| Praiano Town Center | The charming heart of Praiano with local shops, cafes, and easy access to public transport. It’s a great spot for tourists who want to experience local culture while being close to the coast. | Local Shops, Cafes and Restaurants, Historic Churches, Public Transport Access |
| Fiordo di Furore | A beautiful inlet known for its striking cliffs and views, making it a perfect spot for photography lovers and tourists looking for a unique experience. | Fiordo di Furore Beach, Cliffside Views, Photography Opportunities, Local Restaurants |
| Path of the Gods Access Point | This area provides direct access to the famous hiking trail, appealing to both travelers and fitness enthusiasts looking to explore the scenic mountainous terrain of the region. | Hiking Access, Stunning Views, Nature Photography Spots, Local Flora |
| Positano Viewpoints | Famous for its stunning panoramic views of Positano, it attracts tourists looking to capture the beauty of the Amalfi Coast, with many viewpoints for photography. | Photo Opportunities, Relaxation Spots, Local Cafes, Views of Positano |
| Church of San Gennaro | This historic church is a cultural landmark in Praiano, drawing visitors interested in art and history, as well as offering a beautiful view of the coast. | Historic Architecture, Artistic Frescoes, Coastal Views, Cultural Significance |
| Local Beaches | Praiano has several beautiful and quieter beaches compared to neighboring towns, attracting tourists looking for relaxation away from the crowds. | Gavitella Beach, Luca di Vietri Beach, Sunbathing Spots, Water Sports Opportunities |
Do you need a license for Airbnb in Praiano?
Yes, Praiano requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Praiano
PALAZZO ROCCO - 2 VILLAS - Sun Shining & Red Moon
Entire Place • 5 bedrooms
Villa Panorama - Sea View Pool and Sauna
Entire Place • 4 bedrooms
Palazzo Rocco Villa Sunshining in Love
Entire Place • 4 bedrooms
Villa Zezelio - seaview towards Positano and Capri
Entire Place • 3 bedrooms
Villa with amazing sea view
Entire Place • 3 bedrooms
Villa Marianna Praiano Amalfi Coast SWIMMING POOL
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Praiano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smaac | 24 | $1,983,577 | 936 | 4.56/5.0 |
| Palazzo Rocco Srls | 6 | $886,059 | 352 | 4.96/5.0 |
| Domenico And Luisa | 15 | $719,109 | 768 | 4.80/5.0 |
| Domenico | 8 | $623,845 | 351 | 4.91/5.0 |
| Giuseppe | 15 | $455,585 | 564 | 4.10/5.0 |
| Roberto | 5 | $415,095 | 384 | 4.92/5.0 |
| Roberta GivemeCoast | 8 | $379,033 | 680 | 4.93/5.0 |
| Elia | 5 | $333,741 | 1008 | 4.89/5.0 |
| Giuseppe | 3 | $287,589 | 189 | 4.92/5.0 |
| Luca | 5 | $273,702 | 61 | 3.69/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Praiano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.5%), with house and apartment & condo properties comprising 92.4% of inventory
- Untapped potential in outdoor & mobile, unique stays, others segments (1.2% combined)
Room Capacity Distribution
Analysis of 356 properties in Praiano shows that 1 bedroom properties are most prevalent, making up 42.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.7% of all listings.
Key Insights
- Most common: 1 bedroom (42.1%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 74.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 356 properties in Praiano reveals that 4 guests properties dominate the market, representing 27.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 4 guests (27.8% of market)
- Least common capacity: 7 guests (3.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 356 properties in Praiano, the most common availability pattern is 181-270 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (43.3% of properties).
Key Insights
- Most common availability window: 181-270 days (43.8%)
- Most common booking duration: 91-180 days (43.3%)
- Properties with high availability (180+ days): 73.6%
- Properties with long-term bookings (180+ days): 28.4%
Minimum Stay Distributions
1 Night
36 listings
11.3% of total
2 Nights
52 listings
16.3% of total
3 Nights
104 listings
32.6% of total
4-6 Nights
87 listings
27.3% of total
7-29 Nights
17 listings
5.3% of total
30+ Nights
23 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.6%
- Mid-length stays (4-6 nights) represent 27.3% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 60.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 95 Days
2 listings
0.6% of total
Super Strict 60 Days
47 listings
13.9% of total
Super Strict 30 Days
48 listings
14.2% of total
Flexible
16 listings
4.7% of total
Moderate
70 listings
20.7% of total
Strict
155 listings
45.9% of total
Key Insights
- Strict is the preferred policy at 45.9% of listings
- The market shows a balanced distribution between guest-friendly (25.4%) and strict (45.9%) policies
- Strong market consensus around Strict policies
- Super Strict 95 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Feb, averaging 111 days
- Shortest booking windows are in Apr, Dec, Jan, averaging 69 days
- Summer shows the longest average booking window at 106 days, while Winter has the shortest at 77 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 106 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Praiano
Below is the distribution of amenities across listings in Praiano:
Traveler Demographics
Key Insights
- Domestic travelers make up 1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Australia (11.4%) and Canada (10.8%)
- English is the top language at 70.8%, followed by Spanish (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for Australia and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Praiano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
| Sant'Agnello | 304 | $2,524 | $312.91 | 46% |
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