Praiano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Praiano in 2025? Explore comprehensive Airbnb analytics for Praiano, Campania, Italy to uncover income potential. This 2025 STR market report for Praiano, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 336 active listings.
Whether you're considering an Airbnb investment in Praiano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Praiano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Praiano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Praiano (2025)
Understanding the monthly revenue variations for Airbnb listings in Praiano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Praiano is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Praiano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,138+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,986 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,210 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,411, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Praiano
Praiano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Praiano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Praiano:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Praiano
Average Daily Rate (ADR) Airbnb Trends in Praiano (2025)
Effective short term rental pricing strategy in Praiano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Praiano typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $873+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $476 or more.
- Typical properties (Median) charge around $304 per night.
- Entry-level properties (Bottom 25%) earn around $220 per night.
Average Daily Rate (ADR) Trend by Month in Praiano
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Airbnb Seasonality Analysis & Trends in Praiano (2025)
Peak Season (September, June, August)
- Revenue averages $8,499 per month
- Occupancy rates average 63.5%
- Daily rates average $500
Shoulder Season
- Revenue averages $5,638 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $469
Low Season (January, November, December)
- Revenue drops to average $2,645 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $420
Seasonality Insights for Praiano
- The Airbnb seasonality in Praiano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Praiano's highest earning potential, with monthly revenues capable of climbing to $8,658, occupancy reaching a high of 68.4%, and ADRs peaking at $515.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,821, occupancy could drop to 20.7%, and ADRs may adjust down to $383.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Praiano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Praiano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Praiano (2025)
Exploring the top neighborhoods for short-term rentals in Praiano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Praia | A picturesque beach cove surrounded by cliffs that is a favorite for both locals and visitors. It's ideal for those looking for a quiet beach vacation with stunning views. | Marina di Praia beach, Grotta del SOLE, Scoglio dell'Ulivo, Sandy beaches, Local seafood restaurants |
| Sentiero degli Dei | An incredible hiking trail that offers breathtaking views of the Amalfi Coast, attracting nature lovers and adventurers. Great for guests who want outdoor experiences combined with luxury. | Sentiero degli Dei hiking trail, Panoramic viewpoints, Local vineyards, Cultural heritage sites |
| Praiano Beach | A charming beach area that is less crowded than others along the Amalfi Coast, making it attractive for couples and families seeking a peaceful retreat. | Praiano Beach, Church of San Giovanni Battista, Local markets, Beachfront cafes |
| Path of the Gods | A famous hiking route connecting Praiano to Nocelle, known for its stunning views and natural beauty, ideal for outdoor enthusiasts and hikers. | Path of the Gods hiking trail, Breathtaking coastal views, Flora and fauna, Secluded spots for picnics |
| Torre a Mare | A historic watchtower by the sea that provides a glimpse into the past while being a scenic spot for visitors. The area has a good mix of local culture and relaxation. | Torre a Mare, Historical sites, Local art galleries, Seaside walking paths |
| Local Vineyard Area | Praiano is known for its local wines and vineyards, making it attractive for wine enthusiasts and those looking to explore Italian wine culture. | Local vineyards, Wine tasting tours, Scenic landscapes, Culinary experiences |
| Piazza Sant' Luca | The central square of Praiano, hosting local events and gatherings. It is the heartbeat of the town and great for experiencing local traditions and community life. | Local artisan shops, Piazza Sant' Luca events, Church of San Luca, Outdoor cafes |
| Ravello Day Trips | Easy access to Ravello, known for its stunning gardens and music festivals. Offers guests a chance to explore nearby high-end cultural experiences and events. | Villa Rufolo, Ravello music festival, Giardini di Villa Cimbrone, Scenic views of the coast |
Understanding Airbnb License Requirements & STR Laws in Praiano (2025)
Yes, Praiano, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Praiano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 64% licensed listings)
Top Performing Airbnb Properties in Praiano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Praianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
PALAZZO ROCCO - 2 VILLAS - Sun Shining & Red Moon
Entire Place • 5 bedrooms
Villa Frantoio Lilmar. Historical 8 bedrooms house
Entire Place • 8 bedrooms
Villa Panorama - Sea View Pool and Sauna
Entire Place • 4 bedrooms
Palazzo Rocco Villa Sunshining in Love
Entire Place • 4 bedrooms
Villa Marianna Praiano Amalfi Coast SWIMMING POOL
Entire Place • 4 bedrooms
Villa Zezelio - seaview towards Positano and Capri
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Praiano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Praiano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smaac | 24 | $1,787,001 | 951 | 4.76/5.0 |
| Palazzo Rocco Srls | 7 | $824,786 | 354 | 4.96/5.0 |
| Domenico | 8 | $661,098 | 351 | 4.91/5.0 |
| Domenico And Luisa | 14 | $589,365 | 764 | 4.79/5.0 |
| Roberto | 5 | $376,661 | 399 | 4.92/5.0 |
| Giuseppe | 11 | $370,417 | 462 | 4.79/5.0 |
| Giulio | 6 | $352,380 | 27 | 5.00/5.0 |
| Elia | 5 | $300,691 | 1029 | 4.89/5.0 |
| Roberta GivemeCoast | 7 | $289,860 | 594 | 4.95/5.0 |
| Pezz Pezz | 3 | $258,177 | 342 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Praiano.
Dive Deeper: Advanced Praiano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Praiano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPraiano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Praiano
- The Praiano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 336 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Praiano, House properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 59.5% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique, others (combined 0.9%) offer potential for unique stay experiences.
Praiano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Praiano
- The dominant room capacity in Praiano is 1 bedroom listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Praiano, indicating a high concentration in these sizes.
- A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Praiano.
Praiano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Praiano
- The most common guest capacity trend in Praiano vacation rentals is listings accommodating 4 guests (29.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Praiano STR market, accounting for 54.5% of listings.
- 24.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Praiano.
- On average, properties in Praiano are equipped to host 4.1 guests.
Praiano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Praiano
- The most common availability pattern in Praiano falls within the 181-270 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Praiano (47%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Praiano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
3.6% of total
2 Nights
37 listings
11.1% of total
3 Nights
65 listings
19.6% of total
4-6 Nights
76 listings
22.9% of total
7-29 Nights
23 listings
6.9% of total
30+ Nights
119 listings
35.8% of total
Key Insights
- The most prevalent minimum stay requirement in Praiano is 30+ Nights, adopted by 35.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (35.8%) caters to monthly stays (30+ nights) in Praiano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.8% of Praiano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Praiano.
Praiano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
36 listings
11.1% of total
Super Strict 30 Days
46 listings
14.2% of total
Flexible
13 listings
4% of total
Moderate
70 listings
21.7% of total
Strict
158 listings
48.9% of total
Cancellation Policy Insights for Praiano
- The prevailing Airbnb cancellation policy trend in Praiano is Strict, used by 48.9% of listings.
- There's a relatively balanced mix between guest-friendly (25.7%) and stricter (48.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.9% market standard in Praiano.
- With 48.9% using Strict terms, this is a viable option in Praiano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Praiano.
Praiano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Praiano
- The overall average booking lead time for vacation rentals in Praiano is 88 days.
- Guests book furthest in advance for stays during February (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 70 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (110 days avg.) sees the longest lead times, while Spring (89 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Praiano.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Praiano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Praiano (2025)
Amenity Prevalence
Amenity Insights for Praiano
- Essential amenities in Praiano that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Praiano: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Praiano to stay competitive.
Praiano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Praiano
- The typical guest profile for Airbnb in Praiano consists of predominantly international visitors (99%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.8% of guests.
- Key international markets include United States (56.8%) and Australia (9.8%).
- Top languages spoken are English (61.6%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Praiano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 702 | $6,467 | $635.74 | 51% |
| Conca dei Marini | 117 | $3,801 | $390.34 | 49% |
| Capri | 431 | $3,466 | $586.83 | 39% |
| Sorrento | 1,576 | $3,366 | $342.64 | 47% |
| Massa Lubrense | 834 | $3,193 | $424.35 | 43% |
| Amalfi | 474 | $2,956 | $302.31 | 46% |
| Ravello | 267 | $2,896 | $327.11 | 45% |
| Atrani | 127 | $2,626 | $218.64 | 52% |
| Furore | 163 | $2,606 | $349.21 | 47% |
| Lettere | 11 | $2,219 | $233.97 | 43% |