Airbnb Market Analytics, Statistics and Data in Pozzuoli, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pozzuoli? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pozzuoli:
How much do Airbnb hosts make on average per month in Pozzuoli?
The short-term rental market in Pozzuoli shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $826 per month
- Strong performing properties (top 25%) make $1,955 or more
- Best-in-class properties (top 10%) achieve $3,133+ monthly
- Entry-level properties (bottom 25%) typically earn around $384
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pozzuoli
The market in Pozzuoli shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pozzuoli
Daily rates in Pozzuoli vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $120 or more
- Best-in-class properties (top 10%) pull in $168+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Pozzuoli
Peak Season (August, May, June)
- Revenue peaks at $1903.67 per month
- Occupancy rates reach 48.58%
- Daily rates average $116.75
Shoulder Season
- Revenue averages $1395.55 per month
- Occupancy maintains 31.79%
- Daily rates hold at $109.74
Low Season (November, December, January)
- Revenue drops to $610.92 per month
- Occupancy decreases to 19.88%
- Daily rates adjust to $105.01
Is it still profitable to do Airbnb in Pozzuoli in 2025?
Yes! Pozzuoli demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1396 and The market's 161 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pozzuoli
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Baia | Known for its stunning coastal views and historical significance, Baia is a favorite among tourists looking for a relaxing seaside experience. Ideal for vacationers who enjoy outdoor activities and exploring rich history. | Baia Archaeological Museum, The Roman Ruins of Baia, Baia Thermal Springs, Cuma Archaeological Park, Pilsco's beaches |
| Pozzuoli Centro | The bustling heart of Pozzuoli, with a myriad of local shops, eateries, and vibrant street life. Perfect for visitors wanting to immerse themselves in the local culture and enjoy authentic Italian cuisine. | The Flavian Amphitheatre, Port of Pozzuoli, Via Napoli, Lake Avernus, The Macellum of Pozzuoli |
| Fusaro | A picturesque area known for the Fusaro Lake and its charming villas. Attracts visitors seeking tranquility and natural beauty, along with a touch of sophistication. | Fusaro Lake, Casina Vanvitelliana, Royal Palace of Caserta, La Pietra di Lucrezio, The beaches of Bacoli |
| Bacoli | Close to Pozzuoli, this area offers beautiful beaches and is rich in history, making it a prime location for travelers looking to explore coastal Campania. | Aragonese Castle, Baia Underwater Park, Capo Miseno, Spiaggia di Miseno, Tempio di Serapide |
| Lago di Patria | A serene area ideal for those who want to enjoy a peaceful setting while still being within reach of the vibrant city. Great for families and nature lovers. | Lake Patria, Parco degli Uccelli, Villa Comunale di Bacoli, Local parks and nature trails, Nearby beaches |
| Cuma | Rich in ancient history and scenic views, Cuma is perfect for history buffs and those looking for a unique cultural experience away from the hustle and bustle. | The Sibyl's Cave, Archaeological Park of Cuma, Capo Miseno Promontory, The Temple of Apollo, Acropolis of Cuma |
| Cape Miseno | Famous for its beautiful coastline and excellent hiking opportunities. Ideal for active tourists and nature enthusiasts seeking outdoor adventures. | The beaches of Miseno, Monte di Procida, Capo Miseno lighthouse, Walking paths along the coast, Marine protected areas |
| Solfatara | Known for its fumaroles and volcanic activity, Solfatara attracts the adventurous and those interested in geology and natural phenomena. It offers a unique experience for visitors. | Solfatara Crater, Volcanic mud baths, Local thermal spas, Hiking trails, Historical geological sites |
Do you need a license for Airbnb in Pozzuoli?
Most likely, Pozzuoli requires a license for Airbnb operations. With 42% of current listings showing licensing information, we recommend checking Pozzuoli's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Pozzuoli
FLEGREA HOUSE villa: B&B appartament- pool wifi
Entire Place • 6 bedrooms
Terrace Iside modern penthouse with stunning view
Entire Place • 2 bedrooms
Welcoming Villa w/pool in a strategic area
Entire Place • 7 bedrooms
Sea view residence with pool
Entire Place • 2 bedrooms
Villa Dolce Cuma • Fireplace •Parking • Ping pong
Entire Place • 2 bedrooms
Rustic Charm Oasis - flat in villa with terrace
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pozzuoli
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flegrea House | 1 | $92,179 | 31 | 4.68/5.0 |
| MyBnb | 3 | $75,072 | 35 | 2.71/5.0 |
| Dan | 1 | $71,735 | 53 | 4.77/5.0 |
| Salvatore | 4 | $46,743 | 53 | 4.89/5.0 |
| Gianpiero | 1 | $46,463 | 9 | 5.00/5.0 |
| Tullia | 2 | $45,585 | 12 | 2.46/5.0 |
| BeB Historia | 2 | $43,539 | 32 | 4.99/5.0 |
| Alessia | 3 | $42,981 | 109 | 4.59/5.0 |
| Martina | 1 | $42,506 | 16 | 5.00/5.0 |
| Tony | 1 | $41,743 | 30 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pozzuoli
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.4%), with apartment & condo and house properties comprising 83.2% of inventory
- Strong specialty sector (15.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (3.1% combined)
Room Capacity Distribution
Analysis of 161 properties in Pozzuoli shows that 1 bedroom properties are most prevalent, making up 60.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 87.6% of all listings.
Key Insights
- Most common: 1 bedroom (60.9%)
- Least common: 4 bedrooms (0.6%)
- Market concentration: 87.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 161 properties in Pozzuoli reveals that 4 guests properties dominate the market, representing 37.9% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.0% of the market.
Key Insights
- Most common capacity: 4 guests (37.9% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 59.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 161 properties in Pozzuoli, the most common availability pattern is 271-366 days (62.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.5% of properties).
Key Insights
- Most common availability window: 271-366 days (62.1%)
- Most common booking duration: 31-90 days (33.5%)
- Properties with high availability (180+ days): 85.7%
- Properties with long-term bookings (180+ days): 14.9%
Minimum Stay Distributions
1 Night
54 listings
38.3% of total
2 Nights
63 listings
44.7% of total
3 Nights
16 listings
11.3% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
6 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.0%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 94.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
53 listings
46.1% of total
Moderate
45 listings
39.1% of total
Strict
17 listings
14.8% of total
Key Insights
- Flexible is the preferred policy at 46.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.2% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 14.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jul, averaging 56 days
- Shortest booking windows are in Jan, Nov, Dec, averaging 29 days
- Spring shows the longest average booking window at 53 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Pozzuoli
Below is the distribution of amenities across listings in Pozzuoli:
Traveler Demographics
Key Insights
- Domestic travelers make up 23.9% of total guests, indicating a moderate local market presence.
- Primary international markets: France (20.5%) and United States (19.6%)
- English is the top language at 47.5%, followed by Italian (17.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Rome and London markets
- Develop localized content for France and United States
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pozzuoli. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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