Airbnb Market Analytics, Statistics and Data in Pompei, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pompei? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pompei:
How much do Airbnb hosts make on average per month in Pompei?
The short-term rental market in Pompei shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $842 per month
- Strong performing properties (top 25%) make $1,549 or more
- Best-in-class properties (top 10%) achieve $2,356+ monthly
- Entry-level properties (bottom 25%) typically earn around $386
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pompei
The market in Pompei shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pompei
Daily rates in Pompei vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $82 per night
- Strong performing properties (top 25%) secure $112 or more
- Best-in-class properties (top 10%) pull in $156+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Pompei
Peak Season (August, May, July)
- Revenue peaks at $1563.64 per month
- Occupancy rates reach 45.98%
- Daily rates average $103.63
Shoulder Season
- Revenue averages $1162.82 per month
- Occupancy maintains 35.23%
- Daily rates hold at $96.99
Low Season (November, December, January)
- Revenue drops to $598.31 per month
- Occupancy decreases to 20.35%
- Daily rates adjust to $92.19
Is it still profitable to do Airbnb in Pompei in 2025?
Yes! Pompei demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1163 and With 451 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pompei
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pompeii Archaeological Park | Historic site of the preserved ancient Roman city, attracting millions of tourists each year interested in culture, history, and archaeology. | Pompeii Ruins, Villa of the Mysteries, Forum of Pompeii, Pompeiian Amphitheatre, House of the Vettii |
| Mount Vesuvius | Volcanic mountain offering breathtaking views and hiking opportunities, appealing to adventure seekers and nature lovers. | Mount Vesuvius National Park, Vesuvius Hike, Crater of Vesuvius, Vesuvius Observatory |
| Pompeii Town Center | Access to local shops, restaurants, and amenities; a convenient base for visitors exploring the region. | Piazza Esedra, Sanctuary of the Virgin of the Rosary, Cloister of the Friars, Local markets |
| Herculaneum | Another well-preserved ancient Roman site close to Pompeii; attracts tourists interested in archaeological tourism. | Herculaneum Ruins, Villa of the Papyri, House of the Deer |
| Sorrento Coast | Beautiful coastal area with breathtaking views, popular with tourists for relaxation and scenic beauty; a short drive from Pompeii. | Marina Grande, Punta del Capo, Sorrento Beaches, Bagni della Regina Giovanna |
| Naples | Vibrant city offering rich culture, cuisine, and history, perfect as a day trip from Pompeii, appealing to a wide range of travelers. | Historic city center, Naples National Archaeological Museum, Castel Nuovo, Spaccanapoli |
| Amalfi Coast | Famous for stunning coastal scenery and picturesque towns, attracting tourists looking for luxurious accommodations and beautiful views. | Amalfi Town, Positano, Ravello, Emerald Grotto |
| Caserta | Home to the Royal Palace of Caserta, a UNESCO World Heritage site, appealing to history enthusiasts and tourists interested in architecture. | Royal Palace of Caserta, Vanvitelli's Aqueduct, Park of the Royal Palace |
Do you need a license for Airbnb in Pompei?
Most likely, Pompei requires a license for Airbnb operations. With 48% of current listings showing licensing information, we recommend checking Pompei's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Pompei
Mediterranean style “Casa Ingenito” w/ rooftop
Entire Place • 4 bedrooms
Villa Elisabetta
Entire Place • 3 bedrooms
Mediterranean style w/ rooftop “Casa Ingenito”
Entire Place • 2 bedrooms
Luxury design apartment “Casa Silvia”
Entire Place • 2 bedrooms
Lilli's home
Entire Place • 3 bedrooms
“Casa Ingenito” mediterranean style w/ rooftop
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Pompei
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco | 4 | $315,552 | 820 | 4.98/5.0 |
| Quattro Accommodations | 13 | $165,823 | 98 | 3.26/5.0 |
| Achille | 8 | $136,232 | 1433 | 4.94/5.0 |
| B&B Pompeii Ruins De CHARME | 5 | $111,634 | 129 | 4.81/5.0 |
| Carmine | 6 | $97,830 | 338 | 4.57/5.0 |
| Alfonso | 7 | $95,038 | 148 | 4.45/5.0 |
| Antonella | 3 | $74,001 | 25 | 3.18/5.0 |
| Stefano | 4 | $71,316 | 1297 | 4.84/5.0 |
| Aurelia | 5 | $71,003 | 87 | 3.90/5.0 |
| Alessandro | 5 | $65,538 | 169 | 3.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pompei
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (47.7%), with boutique & hotels and apartment & condo properties comprising 72.5% of inventory
- Strong specialty sector (39.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 451 properties in Pompei shows that 1 bedroom properties are most prevalent, making up 56.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.1% of all listings.
Key Insights
- Most common: 1 bedroom (56.1%)
- Least common: 5+ bedrooms (0.2%)
- Market concentration: 74.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 451 properties in Pompei reveals that 4 guests properties dominate the market, representing 22.6% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 41.7% of the market.
Key Insights
- Most common capacity: 4 guests (22.6% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 41.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 451 properties in Pompei, the most common availability pattern is 271-366 days (56.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.9% of properties).
Key Insights
- Most common availability window: 271-366 days (56.3%)
- Most common booking duration: 31-90 days (35.9%)
- Properties with high availability (180+ days): 81.2%
- Properties with long-term bookings (180+ days): 19.1%
Minimum Stay Distributions
1 Night
282 listings
69.3% of total
2 Nights
95 listings
23.3% of total
3 Nights
11 listings
2.7% of total
4-6 Nights
3 listings
0.7% of total
7-29 Nights
2 listings
0.5% of total
30+ Nights
14 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.6%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 95.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
133 listings
35.9% of total
Moderate
177 listings
47.8% of total
Strict
58 listings
15.7% of total
Key Insights
- Moderate is the preferred policy at 47.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 83.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 73 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 35 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Pompei
Below is the distribution of amenities across listings in Pompei:
Traveler Demographics
Key Insights
- Domestic travelers make up 7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (26.5%) and France (14.1%)
- English is the top language at 58.1%, followed by French (13.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United Kingdom and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pompei. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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