Airbnb Market Analytics, Statistics and Data in Piano di Sorrento, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Piano di Sorrento? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Piano di Sorrento:
How much do Airbnb hosts make on average per month in Piano di Sorrento?
The short-term rental market in Piano di Sorrento shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,303 per month
- Strong performing properties (top 25%) make $3,960 or more
- Best-in-class properties (top 10%) achieve $6,465+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,245
Revenue Variations by Month
Occupancy Rates Throughout the Year in Piano di Sorrento
The market in Piano di Sorrento shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Piano di Sorrento
Daily rates in Piano di Sorrento vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $219 or more
- Best-in-class properties (top 10%) pull in $453+ per night
- Entry-level properties (bottom 25%) earn around $110
Daily Rate Variations by Month
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Seasonality patterns in Piano di Sorrento
Peak Season (June, August, July)
- Revenue peaks at $4701.84 per month
- Occupancy rates reach 70.30%
- Daily rates average $263.60
Shoulder Season
- Revenue averages $3198.28 per month
- Occupancy maintains 45.56%
- Daily rates hold at $230.52
Low Season (November, December, January)
- Revenue drops to $1207.90 per month
- Occupancy decreases to 18.68%
- Daily rates adjust to $202.46
Is it still profitable to do Airbnb in Piano di Sorrento in 2025?
Yes! Piano di Sorrento demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3198 and With 238 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Piano di Sorrento
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marina di Piano | A beautiful seaside area that offers stunning views of the Gulf of Naples. It's popular among tourists for its waterfront restaurants and proximity to Sorrento. | Marina di Piano Beach, Punta del Capo, Bagni della Regina Giovanna, Sentiero degli Dei, Lido della Solara |
| Piano di Sorrento Historic Center | An area filled with charm and history, showcasing typical Italian architecture and local culture. A great place for travelers who appreciate authenticity and tradition. | Chiesa di San Michele, Piazza della Repubblica, Sant'Agnello, Villa Fondi, Local artisan shops |
| Meta Beach | Known for its beautiful sandy beaches, Meta is perfect for beach lovers. The accessible coastline and laid-back atmosphere attract many visitors. | Meta Beach, Bagni della Regina Giovanna, Lido Metamarina, Church of Santa Maria del Lauro, Cultural events in summer |
| Sant'Agnello | Situated close to Sorrento, Sant'Agnello offers a quiet atmosphere and access to Sorrento's attractions. It's ideal for families and couples seeking a peaceful stay. | Chiesa dei Santi Prisco e Agnello, Villa Fondi, Parks and gardens, Punta del Capo, Close to Sorrento |
| Ruggiola | A hidden gem that offers hiking trails with breathtaking views of the Bay of Naples. Great for adventure seekers and nature enthusiasts. | Hiking trails, Scenic viewpoints, Local flora and fauna, Nature parks, Traditional local cuisine |
| Piano di Sorrento Vineyards | Famous for its local wines, this area attracts wine lovers and foodies. Experiences such as vineyard tours and wine tastings are a big draw. | Vineyard tours, Wine tasting events, Local wineries, Agritourism, Cooking classes |
| Sorrento Town | Just a short distance from Piano di Sorrento, Sorrento town is famous for its tourist attractions, restaurants, and shops, making it a must-visit for anyone in the area. | Piazza Tasso, Marina Piccola, Sedile Dominova, Sorrento Cathedral, Shopping and dining |
| Positano Views | While technically not in Piano di Sorrento, the stunning views of Positano can be found from high points in the area, attracting many who want a picturesque backdrop for their stay. | Beautiful panoramic views, Photogenic spots, Proximity to Positano, Hiking trails to Positano, Insights into local culture |
Do you need a license for Airbnb in Piano di Sorrento?
Yes, Piano di Sorrento requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Piano di Sorrento
Scuderie Fondi
Entire Place • 5 bedrooms
Villa Sole - Sorrento Coast, garden, pool, parking
Entire Place • 4 bedrooms
Villa D'Esposito - Sorrento Coast.
Entire Place • 4 bedrooms
Villa Cristina - De Vivo Realty
Entire Place • 3 bedrooms
Villa Veronica luxury suites
Private Room • 1 bedroom
Villa la Quercia (intera villa)
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Piano di Sorrento
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smart Holiday Sorrento | 7 | $264,065 | 201 | 4.09/5.0 |
| Salvatore | 8 | $246,380 | 615 | 4.87/5.0 |
| Francesco | 6 | $239,666 | 152 | 4.75/5.0 |
| Estate | 7 | $230,470 | 338 | 4.77/5.0 |
| Riccardo | 1 | $218,715 | 34 | 4.88/5.0 |
| Salvatore | 3 | $188,387 | 229 | 4.90/5.0 |
| Fabio | 2 | $177,325 | 53 | 5.00/5.0 |
| Antonino | 11 | $163,501 | 158 | 2.86/5.0 |
| Aniello | 1 | $147,319 | 41 | 4.98/5.0 |
| Nicola | 1 | $145,774 | 22 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Piano di Sorrento
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.8%), with apartment & condo and house properties comprising 81.6% of inventory
- Strong specialty sector (16.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 238 properties in Piano di Sorrento shows that 1 bedroom properties are most prevalent, making up 47.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.0% of all listings.
Key Insights
- Most common: 1 bedroom (47.1%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 71.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 238 properties in Piano di Sorrento reveals that 4 guests properties dominate the market, representing 21.4% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 39.9% of the market.
Key Insights
- Most common capacity: 4 guests (21.4% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 39.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 238 properties in Piano di Sorrento, the most common availability pattern is 181-270 days (40.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.8% of properties).
Key Insights
- Most common availability window: 181-270 days (40.3%)
- Most common booking duration: 91-180 days (37.8%)
- Properties with high availability (180+ days): 73.5%
- Properties with long-term bookings (180+ days): 30.3%
Minimum Stay Distributions
1 Night
67 listings
30.2% of total
2 Nights
62 listings
27.9% of total
3 Nights
68 listings
30.6% of total
4-6 Nights
14 listings
6.3% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
9 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.1%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 88.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
19 listings
8.9% of total
Super Strict 60 Days
4 listings
1.9% of total
Flexible
30 listings
14.1% of total
Moderate
113 listings
53.1% of total
Strict
47 listings
22.1% of total
Key Insights
- Moderate is the preferred policy at 53.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 87 days
- Shortest booking windows are in Oct, Jan, Dec, averaging 45 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Piano di Sorrento
Below is the distribution of amenities across listings in Piano di Sorrento:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (23.2%) and Canada (17%)
- English is the top language at 62.9%, followed by Spanish (17.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Piano di Sorrento. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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