Airbnb Market Analytics, Statistics and Data in Meta, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Meta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Meta:
How much do Airbnb hosts make on average per month in Meta?
The short-term rental market in Meta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,070 per month
- Strong performing properties (top 25%) make $3,319 or more
- Best-in-class properties (top 10%) achieve $5,036+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,071
Revenue Variations by Month
Occupancy Rates Throughout the Year in Meta
The market in Meta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Meta
Daily rates in Meta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $130 per night
- Strong performing properties (top 25%) secure $184 or more
- Best-in-class properties (top 10%) pull in $270+ per night
- Entry-level properties (bottom 25%) earn around $100
Daily Rate Variations by Month
Get Live Meta Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Meta
Peak Season (June, September, July)
- Revenue peaks at $3799.25 per month
- Occupancy rates reach 68.75%
- Daily rates average $171.52
Shoulder Season
- Revenue averages $2444.76 per month
- Occupancy maintains 45.33%
- Daily rates hold at $155.47
Low Season (February, December, January)
- Revenue drops to $1042.16 per month
- Occupancy decreases to 21.55%
- Daily rates adjust to $141.86
Is it still profitable to do Airbnb in Meta in 2025?
Yes! Meta demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $2445 and The market's 190 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Meta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Meta | A picturesque coastal town known for its beautiful beaches and proximity to the Amalfi Coast. Perfect for tourists looking for a relaxing seaside retreat with local charm. | Meta Beach, Villa Fondi, Marina di Meta, Frantoio Ferrone, Sorrento Peninsula, Punta Scutolo |
| Sorrento | Famed for its breathtaking cliffs and stunning views of the Bay of Naples. Sorrento attracts tourists seeking luxury, culture, and access to the Amalfi Coast. | Piazza Tasso, Marina Grande, Sorrento Cathedral, Museo Correale di Terranova, Chiostro di San Francesco |
| Vico Equense | Known for its historic sites and beautiful coastal scenery, Vico Equense is a favorite for tourists who want a quieter experience while still being close to major attractions. | Vico Equense Beach, Church of Santa Maria del Toro, Fiordo di Crapolla, Castello Giusso, Lido Marinella |
| Positano | A stunning cliffside village renowned for its picturesque views and luxury accommodations. Positano is a top-tier destination overwhelmed with charm and beauty. | Spiaggia Grande, Fornillo Beach, Path of the Gods, Positano Art Hotel, Church of Santa Maria Assunta |
| Amalfi | Known for its historical significance and beautiful coastal scenery, Amalfi attracts many tourists looking to experience authentic Italian culture and stunning landscapes. | Amalfi Cathedral, Villa Rufolo, Museo della Carta, Atrani, Emerald Grotto |
| Praiano | A tranquil alternative to Positano, Praiano offers breathtaking sunsets and fewer crowds, making it ideal for a romantic getaway or peaceful retreat. | Marina di Praia, Sentiero degli Dei, Church of San Giovanni Battista, Cappella di San Luca |
| Cetara | A small fishing village known for its delicious seafood and stunning coastline. It offers a more authentic Italian experience away from the larger tourist spots. | Cetara Beach, Santuario della Madonna dell'Avvocata, Fishing Port, Culinary Tours, Limoncello Tasting |
| Minori | A charming village with a rich history and beautiful architecture. Minori is known for its pleasant beaches and delicious local cuisine, attracting food lovers and beachgoers alike. | Church of Santa Trofimena, Minori Beach, Limoncello Factory Tours, Roman Maritime Villa, Hiking Trails |
Do you need a license for Airbnb in Meta?
Yes, Meta requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Meta
Spacious&Elegant 3 bedroom apartment near Sorrento
Entire Place • 3 bedrooms
Antico Casale Sorrentino (Italian style comfort)
Entire Place • 1 bedroom
Blue sea apartment
Entire Place • 3 bedrooms
Dipintodiblù,apartment on the sea of Sorrento
Entire Place • 1 bedroom
Residence Mare di Sotto Sorrento
Entire Place • 1 bedroom
![[Sorrento Coast] - Double Suite On The Sea](https://a0.muscache.com/im/pictures/miso/Hosting-897792436125644000/original/a39d9588-110a-43c2-94e4-94461602a75e.jpeg)
[Sorrento Coast] - Double Suite On The Sea
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Meta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco | 5 | $187,241 | 115 | 4.66/5.0 |
| Maria | 10 | $184,645 | 73 | 3.10/5.0 |
| Viviana | 6 | $175,988 | 54 | 4.08/5.0 |
| Mariangela | 3 | $149,850 | 312 | 4.84/5.0 |
| Francesco | 5 | $146,647 | 113 | 4.90/5.0 |
| Antonino | 3 | $132,309 | 31 | 3.27/5.0 |
| Giuliana | 3 | $112,005 | 86 | 1.67/5.0 |
| Francesca | 6 | $102,685 | 332 | 4.80/5.0 |
| Carmen | 2 | $101,798 | 190 | 4.94/5.0 |
| 55142709 | 6 | $95,708 | 106 | 4.09/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Meta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.4%), with apartment & condo and house properties comprising 75.8% of inventory
- Strong specialty sector (23.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.5% combined)
Room Capacity Distribution
Analysis of 190 properties in Meta shows that 1 bedroom properties are most prevalent, making up 58.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.5% of all listings.
Key Insights
- Most common: 1 bedroom (58.9%)
- Least common: 3 bedrooms (5.8%)
- Market concentration: 79.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 190 properties in Meta reveals that 2 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.7% of the market.
Key Insights
- Most common capacity: 2 guests (27.4% of market)
- Least common capacity: 8+ guests (0.5% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 53.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 190 properties in Meta, the most common availability pattern is 271-366 days (39.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (39.5%)
- Most common booking duration: 91-180 days (34.7%)
- Properties with high availability (180+ days): 75.3%
- Properties with long-term bookings (180+ days): 26.8%
Minimum Stay Distributions
1 Night
25 listings
15.3% of total
2 Nights
62 listings
38% of total
3 Nights
45 listings
27.6% of total
4-6 Nights
11 listings
6.7% of total
7-29 Nights
4 listings
2.5% of total
30+ Nights
16 listings
9.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.3%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (9.8%) suggest a stable extended-stay market
- High market flexibility with 80.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
8.2% of total
Flexible
25 listings
15.8% of total
Moderate
87 listings
55.1% of total
Strict
33 listings
20.9% of total
Key Insights
- Moderate is the preferred policy at 55.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 8.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 77 days
- Shortest booking windows are in Oct, Jan, Dec, averaging 49 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Meta
Below is the distribution of amenities across listings in Meta:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (29.2%) and Canada (12.3%)
- English is the top language at 60.9%, followed by Spanish (17.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Meta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights