Airbnb Market Analytics, Statistics and Data in Ercolano, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ercolano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ercolano:
How much do Airbnb hosts make on average per month in Ercolano?
The short-term rental market in Ercolano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $708 per month
- Strong performing properties (top 25%) make $1,365 or more
- Best-in-class properties (top 10%) achieve $2,330+ monthly
- Entry-level properties (bottom 25%) typically earn around $304
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ercolano
The market in Ercolano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ercolano
Daily rates in Ercolano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $73 per night
- Strong performing properties (top 25%) secure $103 or more
- Best-in-class properties (top 10%) pull in $144+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Ercolano
Peak Season (August, May, July)
- Revenue peaks at $1493.00 per month
- Occupancy rates reach 46.28%
- Daily rates average $90.31
Shoulder Season
- Revenue averages $1017.99 per month
- Occupancy maintains 31.70%
- Daily rates hold at $86.73
Low Season (November, December, January)
- Revenue drops to $505.78 per month
- Occupancy decreases to 19.42%
- Daily rates adjust to $82.75
Is it still profitable to do Airbnb in Ercolano in 2025?
Yes! Ercolano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1018 and The market's 174 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ercolano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ercolano Ruins | A UNESCO World Heritage site famous for the well-preserved ruins of a Roman city, attracting history enthusiasts and tourists from around the world. | Herculaneum Archaeological Site, Museo Archeologico Virtuale, Vesuvius National Park, Pizzeria da Michele, Villa Campolieto |
| Historic Center | The bustling heart of Ercolano, filled with local shops, restaurants, and cultural landmarks. Ideal for guests wanting an authentic Italian experience. | Parrocchia di Santa Maria del Parto, Bosco di Ercolano, Piazza Trieste e Trento, Church of Santa Maria del Parto |
| Sea View Promenade | Offers stunning views of the Bay of Naples, making it a romantic spot for couples and a picturesque place for tourists. | Corso Resina, Ercolano's beachfront, Beach clubs, Parco del Mare |
| Mount Vesuvius Area | Close proximity to the iconic volcano, a popular tourist destination for those hoping to hike and explore the natural beauty around it. | Vesuvius National Park, Hiking trails, Wine tours, Vesuvio winery tastings |
| Local Markets | Experience the local flavor and lifestyle of Ercolano through its markets, perfect for guests wanting to immerse themselves in local life. | Mercato di Ercolano, Street food stalls, Culinary experiences, Local artisan shops |
| Maturing Neighborhoods | Emerging neighborhoods that are becoming increasingly popular among young travelers and digital nomads, with affordable prices and local charm. | Cafés and coworking spaces, Street art, Community events, Local hangout spots |
| Cultural Festivals Spots | Locations that host cultural events and festivals throughout the year, making them desirable for guests looking to partake in local traditions. | Ercolano Festival, Cultural events calendar, Local fairs, Food festivals |
| Accessibility Points | Areas with great transport links to Naples and other key attractions, appealing to tourists who want to explore the wider region easily. | Ercolano Scavi Train Station, Bus routes to Naples, Easy access to highways, Tour guides services |
Do you need a license for Airbnb in Ercolano?
Most likely, Ercolano requires a license for Airbnb operations. With 47% of current listings showing licensing information, we recommend checking Ercolano's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Ercolano
Nunzia Villa
Entire Place • 7 bedrooms
Pompei e Capri the view from Vesuvio
Entire Place • 2 bedrooms
Superior room - Maison Di Fiore b&b
Private Room • 1 bedroom
Casa Zelia
Entire Place • 3 bedrooms
B&B Sunset Giove
Entire Place • 1 bedroom
VesuvioSerenityRoom
Entire Place • 1 bedroom
Top Performing Professional Hosts in Ercolano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enrica | 4 | $73,627 | 389 | 4.84/5.0 |
| Bedandbreakfast | 2 | $65,219 | 41 | 2.42/5.0 |
| Sergio | 4 | $58,899 | 170 | 4.73/5.0 |
| Maison | 3 | $57,615 | 4 | 1.67/5.0 |
| Federica | 2 | $49,639 | 86 | 4.89/5.0 |
| Rosaria | 3 | $44,892 | 146 | 4.73/5.0 |
| Emilia | 4 | $38,011 | 240 | 4.95/5.0 |
| Lucia | 2 | $37,229 | 20 | 4.97/5.0 |
| Francesca | 5 | $34,133 | 121 | 3.44/5.0 |
| Martina | 3 | $33,577 | 80 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ercolano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (48.3%), with boutique & hotels and apartment & condo properties comprising 77.6% of inventory
- Strong specialty sector (51.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (1.7% combined)
Room Capacity Distribution
Analysis of 174 properties in Ercolano shows that 1 bedroom properties are most prevalent, making up 49.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.7% of all listings.
Key Insights
- Most common: 1 bedroom (49.4%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 66.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 174 properties in Ercolano reveals that 4 guests properties dominate the market, representing 21.3% of all listings. The average property accommodates 2.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.5% of the market.
Key Insights
- Most common capacity: 4 guests (21.3% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 42.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 174 properties in Ercolano, the most common availability pattern is 271-366 days (61.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (61.5%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 10.3%
Minimum Stay Distributions
1 Night
93 listings
60.4% of total
2 Nights
39 listings
25.3% of total
3 Nights
13 listings
8.4% of total
4-6 Nights
3 listings
1.9% of total
30+ Nights
6 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.7%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (3.9%) suggest a stable extended-stay market
- High market flexibility with 94.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Flexible
36 listings
26.5% of total
Moderate
74 listings
54.4% of total
Strict
25 listings
18.4% of total
Key Insights
- Moderate is the preferred policy at 54.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 65 days
- Shortest booking windows are in Jan, Mar, Dec, averaging 28 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Ercolano
Below is the distribution of amenities across listings in Ercolano:
Traveler Demographics
Key Insights
- Domestic travelers make up 9.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (19.8%) and Germany (18%)
- English is the top language at 49.2%, followed by French (16.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Berlin and Paris markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ercolano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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