Airbnb Market Analytics, Statistics and Data in Castellammare di Stabia, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Castellammare di Stabia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Castellammare di Stabia:
How much do Airbnb hosts make on average per month in Castellammare di Stabia?
The short-term rental market in Castellammare di Stabia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,099 per month
- Strong performing properties (top 25%) make $2,046 or more
- Best-in-class properties (top 10%) achieve $3,293+ monthly
- Entry-level properties (bottom 25%) typically earn around $525
Revenue Variations by Month
Occupancy Rates Throughout the Year in Castellammare di Stabia
The market in Castellammare di Stabia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Castellammare di Stabia
Daily rates in Castellammare di Stabia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $127 or more
- Best-in-class properties (top 10%) pull in $198+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Castellammare di Stabia
Peak Season (June, August, May)
- Revenue peaks at $2554.14 per month
- Occupancy rates reach 53.94%
- Daily rates average $160.16
Shoulder Season
- Revenue averages $1654.40 per month
- Occupancy maintains 36.63%
- Daily rates hold at $139.89
Low Season (November, December, January)
- Revenue drops to $647.80 per month
- Occupancy decreases to 18.83%
- Daily rates adjust to $113.83
Is it still profitable to do Airbnb in Castellammare di Stabia in 2025?
Yes! Castellammare di Stabia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1654 and With 317 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Castellammare di Stabia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Castellammare di Stabia is rich in history and culture, featuring stunning architecture and local eateries. This area attracts tourists interested in exploring local history and traditions. | Castellammare di Stabia Cathedral, Villa Arianna, Stabiae Ruins, Castellammare Harbor, Historic Town Center |
| Lido Marinella | A popular beach area known for its sandy shores and family-friendly atmosphere. Ideal for visitors looking for a relaxing seaside experience with easy access to beach services and restaurants. | Marinella Beach, Beachfront Bars and Restaurants, Water Sports, Seaside Promenade |
| Punta Purgatorio | A scenic viewpoint and natural area that offers panoramic views of the Bay of Naples. Great for tourists seeking a peaceful retreat with hiking options and stunning sunset views. | Punta Purgatorio Viewpoint, Hiking Trails, Natural Parks |
| Monte Faito | A mountainous area known for its hiking trails and natural beauty. Attracts nature lovers and those looking to escape the coastal heat in summer. | Monte Faito Hiking Trails, Breathtaking Views of the Gulf, Alpine Flora |
| Corso Vittorio Emanuele | The main shopping street of Castellammare di Stabia, lined with shops, cafes, and entertainment options. This area is vibrant and central, ideal for those looking to experience local life and culture. | Shops and Boutiques, Cafes and Restaurants, Cultural Events, Parks |
| Via Napoli | A cozy residential area that offers authentic local living experiences. This area is perfect for visitors who want to experience the everyday life of the locals and enjoy traditional cuisine. | Local Markets, Authentic Restaurants, Traditional Festivals |
| Marina di Stabia | A modern marina area featuring luxury yachts and a beautiful promenade. Ideal for tourists interested in boating and high-end dining options by the sea. | Marina di Stabia, Yacht Tours, Waterfront Restaurants |
| Piazza Giovanni XXIII | A central square that hosts local events and gatherings. This area captures the essence of community life in Castellammare di Stabia and is a great spot for people-watching. | Local Events and Festivals, Cafes and Bars, Parks |
Do you need a license for Airbnb in Castellammare di Stabia?
Yes, Castellammare di Stabia requires a license for operating an Airbnb. Current market data shows 54% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Castellammare di Stabia
Villa Amore seaview pool garden & Spa
Entire Place • 7 bedrooms
Suite with Jacuzzi in Room
Entire Place • 1 bedroom
Casa sul Mare
Entire Place • 5 bedrooms
Newly renovated apartment consisting of a large living area and four double bedrooms served by a pri
Entire Place • 4 bedrooms
Casa Maria Elena
Entire Place • 4 bedrooms
Villa Paradiso pool & garden!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Castellammare di Stabia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria Grazia | 4 | $302,004 | 146 | 4.59/5.0 |
| Liberato | 6 | $182,489 | 115 | 4.85/5.0 |
| Antonio | 1 | $156,393 | 6 | 5.00/5.0 |
| Rodolfo Ran Srls | 9 | $120,273 | 438 | 3.79/5.0 |
| Vincenzo Maria | 2 | $94,969 | 46 | 5.00/5.0 |
| Angelo | 3 | $94,716 | 80 | 4.89/5.0 |
| Novasol | 1 | $93,501 | 32 | 4.69/5.0 |
| Antonello | 5 | $80,179 | 61 | 3.57/5.0 |
| Novasol | 1 | $73,282 | 19 | 4.58/5.0 |
| Mariagrazia | 3 | $70,382 | 52 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Castellammare di Stabia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.3%), with apartment & condo and boutique & hotels properties comprising 69.4% of inventory
- Strong specialty sector (30.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.3% combined)
Room Capacity Distribution
Analysis of 317 properties in Castellammare di Stabia shows that 1 bedroom properties are most prevalent, making up 47.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.2% of all listings.
Key Insights
- Most common: 1 bedroom (47.6%)
- Least common: 4 bedrooms (1.3%)
- Market concentration: 72.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 317 properties in Castellammare di Stabia reveals that 4 guests properties dominate the market, representing 32.2% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.3% of the market.
Key Insights
- Most common capacity: 4 guests (32.2% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 47.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 317 properties in Castellammare di Stabia, the most common availability pattern is 271-366 days (50.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (50.5%)
- Most common booking duration: 91-180 days (34.7%)
- Properties with high availability (180+ days): 86.1%
- Properties with long-term bookings (180+ days): 15.8%
Minimum Stay Distributions
1 Night
124 listings
45.9% of total
2 Nights
96 listings
35.6% of total
3 Nights
31 listings
11.5% of total
4-6 Nights
6 listings
2.2% of total
30+ Nights
13 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.5%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 93.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.8% of total
Super Strict 30 Days
2 listings
0.8% of total
Flexible
66 listings
27% of total
Moderate
125 listings
51.2% of total
Strict
49 listings
20.1% of total
Key Insights
- Moderate is the preferred policy at 51.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 69 days
- Shortest booking windows are in Dec, Jan, Nov, averaging 34 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Castellammare di Stabia
Below is the distribution of amenities across listings in Castellammare di Stabia:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (23.3%) and France (18.9%)
- English is the top language at 53.6%, followed by Spanish (15.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Castellammare di Stabia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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