Airbnb Market Analytics, Statistics and Data in Caserta, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Caserta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Caserta:
How much do Airbnb hosts make on average per month in Caserta?
The short-term rental market in Caserta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $673 per month
- Strong performing properties (top 25%) make $1,396 or more
- Best-in-class properties (top 10%) achieve $2,095+ monthly
- Entry-level properties (bottom 25%) typically earn around $291
Revenue Variations by Month
Occupancy Rates Throughout the Year in Caserta
The market in Caserta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Caserta
Daily rates in Caserta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $71 per night
- Strong performing properties (top 25%) secure $94 or more
- Best-in-class properties (top 10%) pull in $129+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Caserta
Peak Season (May, April, March)
- Revenue peaks at $1696.93 per month
- Occupancy rates reach 40.81%
- Daily rates average $88.13
Shoulder Season
- Revenue averages $1091.63 per month
- Occupancy maintains 30.51%
- Daily rates hold at $83.31
Low Season (December, September, January)
- Revenue drops to $646.23 per month
- Occupancy decreases to 23.49%
- Daily rates adjust to $79.82
Is it still profitable to do Airbnb in Caserta in 2025?
Yes! Caserta demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $1092 and The market's 159 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Caserta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Caserta City Center | The heart of Caserta, famous for its historic Royal Palace and gardens. Ideal for tourists looking to explore the rich culture and architecture of the area. | Royal Palace of Caserta, Giardini della Flora, Bourbon Staircase, San Leucio Belvedere, Teatro di Corte |
| San Leucio | A picturesque village known for its silk production history and beautiful scenic views. Attractive for visitors interested in craftsmanship and artisanal products. | Silk Museum, San Leucio Palace, Historical Leuci Park, Church of San Leucio |
| Marcianise | A growing suburb with shopping outlets and proximity to Caserta, making it popular for tourists and business travelers looking for affordable accommodations. | Campania Shopping Center, Outlet La Reggia, Local restaurants and cafes |
| Aversa | A historical town nearby known for its rich cuisine and proximity to Naples. Suitable for those looking for authentic Italian experiences. | Aversa Cathedral, Bourbon Castle, Local pizzerias and markets |
| Ceccano | A charming small town known for its historical architecture and local culture. Ideal for guests looking for a tranquil stay away from larger tourist spots. | Ceccano Castle, Church of Santa Maria, Local festivals |
| Reggia di Caserta Park | Surrounding the Royal Palace, this expansive park features beautiful gardens and walking paths, making it perfect for families and nature lovers. | Royal Gardens, Fountain of Venus and Adonis, Walking trails, Picnic areas |
| Calvi Risorta | A small town with rich agricultural history and a peaceful atmosphere. Attracts visitors looking for rural escapism and local food experiences. | Church of San Giovanni Battista, Local farms and markets, Natural landscapes |
| St. Angelo in Formis | Renowned for its Abbey, this historic site attracts those interested in religious history and architecture. | Abbey of St. Angelo in Formis, Villa Romana, Scenic countryside views |
Do you need a license for Airbnb in Caserta?
Most likely, Caserta requires a license for Airbnb operations. With 33% of current listings showing licensing information, we recommend checking Caserta's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Caserta
La casa di Ele 2-100meters from the Reggia
Entire Place • 2 bedrooms
Sorelle Costa - Apt 1 - Caserta Old Town
Entire Place • 1 bedroom
Huge duplex with rooftop. Royal Palace adjacent
Entire Place • 2 bedrooms
Sweet Home La Ville
Entire Place • 2 bedrooms
CASERTA DELUXE much more than an apartment :-)
Entire Place • 2 bedrooms
"vagabondo petit maison"
Entire Place • 1 bedroom
Top Performing Professional Hosts in Caserta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eleonora | 1 | $177,841 | 8 | 4.50/5.0 |
| Abele | 11 | $103,304 | 159 | 4.27/5.0 |
| Saverio | 4 | $67,407 | 18 | 4.97/5.0 |
| Rita | 2 | $46,264 | 51 | 4.96/5.0 |
| Michele E Monika | 5 | $41,585 | 57 | 4.93/5.0 |
| Lisa | 4 | $34,455 | 79 | 4.68/5.0 |
| Fabiana | 2 | $32,653 | 8 | 2.00/5.0 |
| Antonio | 4 | $28,358 | 14 | 1.21/5.0 |
| 518021850 | 2 | $27,378 | 46 | 4.61/5.0 |
| Armando | 4 | $27,270 | 85 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Caserta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (64.2%), with apartment & condo and boutique & hotels properties comprising 85.5% of inventory
- Strong specialty sector (25.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.6% combined)
Room Capacity Distribution
Analysis of 159 properties in Caserta shows that 1 bedroom properties are most prevalent, making up 57.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.9% of all listings.
Key Insights
- Most common: 1 bedroom (57.2%)
- Least common: 4 bedrooms (0.6%)
- Market concentration: 79.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 159 properties in Caserta reveals that 2 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 2 guests (26.4% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 159 properties in Caserta, the most common availability pattern is 271-366 days (65.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (65.4%)
- Most common booking duration: 31-90 days (31.4%)
- Properties with high availability (180+ days): 88.7%
- Properties with long-term bookings (180+ days): 11.9%
Minimum Stay Distributions
1 Night
100 listings
69% of total
2 Nights
27 listings
18.6% of total
3 Nights
5 listings
3.4% of total
7-29 Nights
3 listings
2.1% of total
30+ Nights
10 listings
6.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.9%) suggest a stable extended-stay market
- High market flexibility with 91.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
48 listings
40.3% of total
Moderate
57 listings
47.9% of total
Strict
14 listings
11.8% of total
Key Insights
- Moderate is the preferred policy at 47.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 88.2% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 11.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jun, averaging 46 days
- Shortest booking windows are in Jan, Nov, Dec, averaging 33 days
- Spring shows the longest average booking window at 45 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 45 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Caserta
Below is the distribution of amenities across listings in Caserta:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (12.7%) and France (6.7%)
- English is the top language at 40.7%, followed by Italian (32.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Rome and Milan markets
- Develop localized content for United States and France
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Caserta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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