Airbnb Market Analytics, Statistics and Data in Capri, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Capri? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Capri:
How much do Airbnb hosts make on average per month in Capri?
The short-term rental market in Capri shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,124 per month
- Strong performing properties (top 25%) make $7,367 or more
- Best-in-class properties (top 10%) achieve $13,142+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,152
Revenue Variations by Month
Occupancy Rates Throughout the Year in Capri
The market in Capri shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Capri
Daily rates in Capri vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $384 per night
- Strong performing properties (top 25%) secure $701 or more
- Best-in-class properties (top 10%) pull in $1,337+ per night
- Entry-level properties (bottom 25%) earn around $248
Daily Rate Variations by Month
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Seasonality patterns in Capri
Peak Season (August, June, July)
- Revenue peaks at $10391.82 per month
- Occupancy rates reach 52.21%
- Daily rates average $683.24
Shoulder Season
- Revenue averages $6135.19 per month
- Occupancy maintains 38.19%
- Daily rates hold at $612.01
Low Season (November, February, December)
- Revenue drops to $1928.02 per month
- Occupancy decreases to 20.82%
- Daily rates adjust to $544.29
Is it still profitable to do Airbnb in Capri in 2025?
Yes! Capri demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $6135 and With 453 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Capri
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marina Grande | The main port of Capri, this area is bustling with activity and offers easy access to ferries and boats. Ideal for tourists looking to explore the island and enjoy stunning views of the coastline. | Marina Grande Beach, Blue Grotto, Capri Boat Tours, Restaurants and cafes, Shopping boutiques |
| Anacapri | A charming area known for its scenic beauty and less crowded atmosphere. It is perfect for visitors looking to escape the tourist hustle while still enjoying beautiful landscapes and local culture. | Villa San Michele, Monte Solaro, Punta Carena Lighthouse, Marina Piccola, Local artisanal shops |
| Piazzetta di Capri | The heart of Capri, this square is famous for its vibrant atmosphere and iconic cafes. It is a must-visit for tourists wanting to experience the local lifestyle and nightlife. | Cafes and restaurants, Shops, Capri Cathedral, People watching, Historic buildings |
| Limmiro | A quieter area with breathtaking views and a more relaxed pace. Great for those looking for a peaceful retreat while still being a short distance from the main attractions. | Gardens of Augustus, Via Krupp, Natural scenery, Hiking trails, Capri Sunsets |
| Via Camerelle | The main shopping street in Capri, lined with luxury boutiques. Attracts tourists interested in high-end shopping and fashion. | Designer shops, Art galleries, Fine dining, Fashion boutiques, Capri lifestyle |
| Tiberius' Villa | Historical significance and beautiful ruins located on the island. Attracts visitors interested in history, archaeology, and picturesque views. | Roman ruins, Scenic walking paths, Magnificent viewpoints, Museum of Capri |
| Marina Piccola | A beautiful beach area that is less crowded than Marina Grande. Perfect for beach lovers and for those looking to relax by the sea. | Beach access, Restaurants, Water sports, Sunbathing spots, Lovely sunsets |
| Villa Jovis | The ruins of Emperor Tiberius's palace, located on a hill. It offers historical insights and stunning panoramic views of the island and surrounding sea. | Ancient ruins, Stunning vistas, Nature trails, Historical significance |
Do you need a license for Airbnb in Capri?
Yes, Capri requires a license for operating an Airbnb. Current market data shows 56% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Capri
Villa Capri Terrazza Tragara
Entire Place • 6 bedrooms
Villa Sabrina by Elite Villas
Entire Place • 2 bedrooms
Faraglionensis MonaconeHouse Villa
Entire Place • 2 bedrooms
Villa Danima - Pool with a view of the Faraglioni
Entire Place • 2 bedrooms
Casa Verdemare
Entire Place • 4 bedrooms
Villa Hibiscus
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Capri
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 50 | $3,792,537 | 1243 | 3.85/5.0 |
| Giada | 17 | $1,153,580 | 20 | 1.37/5.0 |
| Luigia | 11 | $520,363 | 211 | 2.98/5.0 |
| Nicolò | 8 | $467,071 | 69 | 3.70/5.0 |
| Giuseppe | 1 | $414,271 | 30 | 4.90/5.0 |
| Giovanna | 2 | $399,412 | 19 | 4.69/5.0 |
| Luca | 4 | $345,042 | 130 | 3.55/5.0 |
| Ambra | 2 | $314,086 | 3 | 2.50/5.0 |
| Ivan | 3 | $294,012 | 64 | 4.90/5.0 |
| Stefano | 3 | $280,800 | 425 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Capri
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.1%), with apartment & condo and house properties comprising 93.0% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (0.8% combined)
Room Capacity Distribution
Analysis of 453 properties in Capri shows that 1 bedroom properties are most prevalent, making up 37.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.7% of all listings.
Key Insights
- Most common: 1 bedroom (37.1%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 68.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 453 properties in Capri reveals that 4 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.6% of the market.
Key Insights
- Most common capacity: 4 guests (27.2% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 44.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 453 properties in Capri, the most common availability pattern is 271-366 days (55.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (55.8%)
- Most common booking duration: 31-90 days (34.7%)
- Properties with high availability (180+ days): 87.4%
- Properties with long-term bookings (180+ days): 14.6%
Minimum Stay Distributions
1 Night
63 listings
15.8% of total
2 Nights
182 listings
45.6% of total
3 Nights
74 listings
18.5% of total
4-6 Nights
21 listings
5.3% of total
7-29 Nights
44 listings
11% of total
30+ Nights
15 listings
3.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.4%
- Mid-length stays (4-6 nights) represent 5.3% of listings
- Monthly+ stays (3.8%) suggest a stable extended-stay market
- High market flexibility with 79.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
3.6% of total
Super Strict 60 Days
5 listings
1.4% of total
Flexible
41 listings
11.4% of total
Moderate
157 listings
43.5% of total
Strict
145 listings
40.2% of total
Key Insights
- Moderate is the preferred policy at 43.5% of listings
- The market shows a balanced distribution between guest-friendly (54.9%) and strict (40.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 81 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 54 days
- Summer shows the longest average booking window at 79 days, while Winter has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 79 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Capri
Below is the distribution of amenities across listings in Capri:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (8.4%) and United Kingdom (7.8%)
- English is the top language at 63.3%, followed by Spanish (15.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Capri. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
| Sant'Agnello | 304 | $2,524 | $312.91 | 46% |
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