Airbnb Market Analytics, Statistics and Data in Anacapri, Campania, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Anacapri? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Anacapri:
How much do Airbnb hosts make on average per month in Anacapri?
The short-term rental market in Anacapri shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,339 per month
- Strong performing properties (top 25%) make $3,944 or more
- Best-in-class properties (top 10%) achieve $6,720+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,170
Revenue Variations by Month
Occupancy Rates Throughout the Year in Anacapri
The market in Anacapri shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Anacapri
Daily rates in Anacapri vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $208 per night
- Strong performing properties (top 25%) secure $347 or more
- Best-in-class properties (top 10%) pull in $712+ per night
- Entry-level properties (bottom 25%) earn around $158
Daily Rate Variations by Month
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Seasonality patterns in Anacapri
Peak Season (July, August, June)
- Revenue peaks at $6290.28 per month
- Occupancy rates reach 53.48%
- Daily rates average $443.16
Shoulder Season
- Revenue averages $3441.17 per month
- Occupancy maintains 37.01%
- Daily rates hold at $378.45
Low Season (November, January, December)
- Revenue drops to $928.31 per month
- Occupancy decreases to 15.59%
- Daily rates adjust to $303.48
Is it still profitable to do Airbnb in Anacapri in 2025?
Yes! Anacapri demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $3441 and With 217 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Anacapri
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Villa Margherita | A serene and picturesque part of Anacapri, with stunning views and beautiful gardens. Perfect for travelers seeking tranquility away from the busy tourist areas. | Villa San Michele, Punta Carena Lighthouse, Anacapri’s historic center, Monte Solaro, Lago di Captiva |
| Capri Town | Close to the bustling heart of Capri, this area offers a mix of luxury shopping and authentic Italian restaurants, ideal for tourists wanting to experience the local culture and vibrancy. | Piazzetta di Capri, Via Camarelle, Gardens of Augustus, Carthusian Monastery, Punta Tragara |
| Blue Grotto | Famous for its stunning sea cave, the Blue Grotto attracts many visitors. Accommodations nearby provide unique experiences for those wanting to explore this natural wonder. | Blue Grotto, Boat tours, Nearby beaches, Car rental services, Restaurants with sea views |
| Via Giuseppe Orlandi | Known for its local shops and eateries, this area provides a taste of daily life in Anacapri while being within easy reach of the major attractions. | Local craft shops, Trattoria and Gelateria, Walking paths to nature, Scenic viewpoints |
| Punta Carena | Home to the island's second lighthouse and beautiful beaches, this neighborhood is ideal for beach lovers and those wanting to engage in water sports. | Punta Carena Lighthouse, Marina di Gradola, Swimming spots, Sunset viewing spots, Nearby hiking trails |
| Areopagus area | A quieter section of Anacapri, perfect for families and couples looking to relax in a peaceful environment surrounded by nature. | Nature trails, Views overlooking the Bay of Naples, Camping grounds, Outdoor picnic areas |
| Monte Solaro | As the highest point on the island, it offers breathtaking views and a fantastic cable car ride. Ideal for visitors looking for adventure and stunning landscapes. | Monte Solaro chairlift, Walking trails, Panoramic views, Historical sites |
| Anacapri Historic Center | Rich in history and charm, this area is filled with narrow streets, lovely squares, and local dining, offering an authentic Italian experience. | Church of San Michele, Local museums, Piazza della Libertà, Cafes and artisan shops |
Do you need a license for Airbnb in Anacapri?
Yes, Anacapri requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Anacapri
Luxury central Villa with pool and privacy
Entire Place • 4 bedrooms
Beautiful home in Anacapri with kitchen
Entire Place • 6 bedrooms
Independent Villa with Pool for 8-13 people
Entire Place • 4 bedrooms
Mediterranean Style Villa with garden and pool
Entire Place • 4 bedrooms
Villa Maiuri by MyVillaCollection
Entire Place • 6 bedrooms
Villa Li Campi Anacapri Centro
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Anacapri
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 1 | $352,919 | 10 | 5.00/5.0 |
| Mattia | 4 | $335,840 | 272 | 4.85/5.0 |
| Ivan | 4 | $275,042 | 61 | 4.86/5.0 |
| Genny | 6 | $245,210 | 598 | 4.83/5.0 |
| 154031779 | 1 | $185,967 | 0 | 0.00/5.0 |
| Colomba | 3 | $171,764 | 131 | 4.67/5.0 |
| Costanzo | 4 | $167,540 | 695 | 4.92/5.0 |
| Sacha | 1 | $157,890 | 46 | 4.87/5.0 |
| Alessandro | 5 | $138,989 | 69 | 4.98/5.0 |
| Stefanella | 1 | $132,571 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Anacapri
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (58.5%), with house and boutique & hotels properties comprising 76.1% of inventory
- Strong specialty sector (32.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 217 properties in Anacapri shows that 1 bedroom properties are most prevalent, making up 45.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.6% of all listings.
Key Insights
- Most common: 1 bedroom (45.2%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 63.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 217 properties in Anacapri reveals that 2 guests properties dominate the market, representing 29.5% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.8% of the market.
Key Insights
- Most common capacity: 2 guests (29.5% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 43.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 217 properties in Anacapri, the most common availability pattern is 271-366 days (56.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.9% of properties).
Key Insights
- Most common availability window: 271-366 days (56.7%)
- Most common booking duration: 91-180 days (35.9%)
- Properties with high availability (180+ days): 88.0%
- Properties with long-term bookings (180+ days): 14.3%
Minimum Stay Distributions
1 Night
69 listings
35.4% of total
2 Nights
78 listings
40% of total
3 Nights
24 listings
12.3% of total
4-6 Nights
14 listings
7.2% of total
7-29 Nights
5 listings
2.6% of total
30+ Nights
5 listings
2.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.4%
- Mid-length stays (4-6 nights) represent 7.2% of listings
- Monthly+ stays (2.6%) suggest a stable extended-stay market
- High market flexibility with 87.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
15 listings
8% of total
Super Strict 60 Days
3 listings
1.6% of total
Flexible
24 listings
12.8% of total
Moderate
87 listings
46.3% of total
Strict
59 listings
31.4% of total
Key Insights
- Moderate is the preferred policy at 46.3% of listings
- The market shows a balanced distribution between guest-friendly (59.1%) and strict (31.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Feb, averaging 90 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 46 days
- Summer shows the longest average booking window at 87 days, while Winter has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 87 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Anacapri
Below is the distribution of amenities across listings in Anacapri:
Traveler Demographics
Key Insights
- Domestic travelers make up 8% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (14.9%) and United Kingdom (12.4%)
- English is the top language at 54.9%, followed by Spanish (15.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for France and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Anacapri. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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