Airbnb Market Analytics, Statistics and Data in San Pedro La Laguna, Sololá, Guatemala
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Pedro La Laguna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Pedro La Laguna:
How much do Airbnb hosts make on average per month in San Pedro La Laguna?
The short-term rental market in San Pedro La Laguna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $813 per month
- Strong performing properties (top 25%) make $1,638 or more
- Best-in-class properties (top 10%) achieve $2,879+ monthly
- Entry-level properties (bottom 25%) typically earn around $358
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Pedro La Laguna
The market in San Pedro La Laguna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Pedro La Laguna
Daily rates in San Pedro La Laguna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $48 per night
- Strong performing properties (top 25%) secure $95 or more
- Best-in-class properties (top 10%) pull in $160+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in San Pedro La Laguna
Peak Season (June, March, February)
- Revenue peaks at $1604.22 per month
- Occupancy rates reach 52.04%
- Daily rates average $82.96
Shoulder Season
- Revenue averages $1288.07 per month
- Occupancy maintains 39.72%
- Daily rates hold at $75.82
Low Season (October, July, September)
- Revenue drops to $815.77 per month
- Occupancy decreases to 27.13%
- Daily rates adjust to $71.75
Is it still profitable to do Airbnb in San Pedro La Laguna in 2025?
Yes! San Pedro La Laguna demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $1288 and The market's 190 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Pedro La Laguna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Central Park | Ideal location for tourists, surrounded by local shops and eateries, providing an authentic experience of San Pedro. Central to various tour agencies and restaurants. | Central Park, Church of San Pedro, Traditional markets, Local artisan shops, Street food stalls |
| Lakefront Promenade | Beautiful views of Lake Atitlán, perfect for tourists looking to relax by the water. Popular for scenic walks and water-based activities. | Lake Atitlán, Boat tours to nearby villages, Cafés with lake views, Sunset watching spots, Eco-lodges |
| Hospitality Street | A hub for travelers with a variety of guesthouses, offering a vibrant social atmosphere and easy access to adventure activities. | Tour agency offices, Hostels and guesthouses, Cafés and bars, Local tours, Yoga retreats |
| Cervecería del Lago | Popular brewery that attracts both locals and tourists, ideal for those interested in nightlife and socializing. | Brewery tours, Live music events, Taste local beers, Food trucks, Nightlife spots |
| Pico de Loro | A scenic spot for hiking enthusiasts, providing breathtaking views of the lake and surrounding mountains, attracting nature lovers and adventure seekers. | Hiking trails, Panoramic views, Nature photography, Outdoor adventure, Local flora and fauna |
| Cultural Center | A center for learning about local culture and arts, draws visitors interested in experiencing the rich heritage of Guatemala. | Cultural workshops, Art exhibitions, Traditional music performances, Local crafts market, Language classes |
| Ajaw Café | Popular café known for its coffee and ambiance, frequented by tourists and locals alike, a great spot for relaxing after a day of exploring. | Local coffee tasting, Community events, Wi-Fi access, Relaxed atmosphere, Art displays |
| San Pedro Volcano | A major attraction for trekkers and outdoor enthusiasts, offering stunning views and a sense of adventure, perfect for those seeking unique experiences. | Volcano hikes, Guided tours, Stargazing, Nature observation, Photographic opportunities |
Do you need a license for Airbnb in San Pedro La Laguna?
We recommend checking directly with San Pedro La Laguna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Pedro La Laguna
Tropical Oasis with Jacuzzi & Lush Garden
Entire Place • 6 bedrooms
Lush Villa with Private Pool & Stunning Views
Entire Place • 6 bedrooms
Lakefront with Jacuzzi | Colonial Villa by Oasis
Entire Place • 3 bedrooms
Monaco Penthouse and Rooftop
Entire Place • 6 bedrooms
Lakefront - Rooftop Pool table & Lake View | Oasis
Entire Place • 4 bedrooms
*****Gorgeous Lakefront Villa with a Cozy Beach
Entire Place • 2 bedrooms
Top Performing Professional Hosts in San Pedro La Laguna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oasis | 15 | $574,212 | 666 | 4.64/5.0 |
| Atitlan | 16 | $306,390 | 912 | 4.56/5.0 |
| Stacy | 10 | $155,631 | 503 | 4.73/5.0 |
| Glenda | 3 | $99,069 | 151 | 4.63/5.0 |
| Marcos | 1 | $46,532 | 234 | 4.96/5.0 |
| Posada Juan | 4 | $44,921 | 66 | 4.68/5.0 |
| Pablo | 1 | $40,306 | 197 | 4.98/5.0 |
| Daniel | 2 | $37,070 | 20 | 4.93/5.0 |
| María Renée | 1 | $36,350 | 26 | 4.88/5.0 |
| Ashley & Alex | 4 | $33,126 | 285 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Pedro La Laguna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.5%), with house and apartment & condo properties comprising 82.1% of inventory
- Strong specialty sector (15.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 190 properties in San Pedro La Laguna shows that 1 bedroom properties are most prevalent, making up 43.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.2% of all listings.
Key Insights
- Most common: 1 bedroom (43.2%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 74.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 190 properties in San Pedro La Laguna reveals that 2 guests properties dominate the market, representing 35.8% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 60.0% of the market.
Key Insights
- Most common capacity: 2 guests (35.8% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 60.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 190 properties in San Pedro La Laguna, the most common availability pattern is 271-366 days (43.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30% of properties).
Key Insights
- Most common availability window: 271-366 days (43.2%)
- Most common booking duration: 91-180 days (30%)
- Properties with high availability (180+ days): 70.5%
- Properties with long-term bookings (180+ days): 29.5%
Minimum Stay Distributions
1 Night
103 listings
62.8% of total
2 Nights
41 listings
25% of total
3 Nights
12 listings
7.3% of total
4-6 Nights
4 listings
2.4% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
2 listings
1.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.8%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (1.2%) suggest a stable extended-stay market
- High market flexibility with 95.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.6% of total
Flexible
49 listings
30.1% of total
Moderate
44 listings
27% of total
Firm
35 listings
21.5% of total
Strict
34 listings
20.9% of total
Key Insights
- Flexible is the preferred policy at 30.1% of listings
- The market shows a balanced distribution between guest-friendly (57.1%) and strict (42.4%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Nov, Dec, averaging 42 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 25 days
- Winter shows the longest average booking window at 37 days, while Summer has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 37 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in San Pedro La Laguna
Every property in San Pedro La Laguna comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 18% of total guests, indicating a mostly international-driven market.
- Primary international markets: Guatemala (24.9%) and Canada (9.9%)
- English is the top language at 48.9%, followed by Spanish (36.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Guatemala City and New York markets
- Develop localized content for Guatemala and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Pedro La Laguna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,319 | $247.58 | 38% |
| San Jorge La Laguna | 24 | $2,708 | $198.13 | 48% |
| Santa Catarina Palopó | 51 | $2,705 | $222.05 | 43% |
| La Candelaria | 21 | $2,646 | $271.25 | 33% |
| Municipio de Jujutla | 38 | $2,514 | $236.64 | 32% |
| Alotenango | 27 | $2,459 | $334.81 | 22% |
| Chulamar | 34 | $2,434 | $321.55 | 30% |
| San Francisco Menéndez | 13 | $2,291 | $232.91 | 32% |
| El Arenal | 56 | $2,031 | $266.11 | 24% |
| Monterrico | 65 | $2,030 | $244.52 | 28% |
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