San Pedro La Laguna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá, Guatemala
Is Airbnb profitable in San Pedro La Laguna in 2025? Explore comprehensive Airbnb analytics for San Pedro La Laguna, Sololá, Guatemala to uncover income potential. This 2025 STR market report for San Pedro La Laguna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 185 active listings.
Whether you're considering an Airbnb investment in San Pedro La Laguna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Pedro La Laguna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Pedro La Laguna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Pedro La Laguna (2025)
Understanding the monthly revenue variations for Airbnb listings in San Pedro La Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Pedro La Laguna is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Pedro La Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,786+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,511 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $692 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $294, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Pedro La Laguna
San Pedro La Laguna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Pedro La Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Pedro La Laguna:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Pedro La Laguna
Average Daily Rate (ADR) Airbnb Trends in San Pedro La Laguna (2025)
Effective short term rental pricing strategy in San Pedro La Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Pedro La Laguna typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in San Pedro La Laguna
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Airbnb Seasonality Analysis & Trends in San Pedro La Laguna (2025)
Peak Season (June, May, April)
- Revenue averages $1,435 per month
- Occupancy rates average 36.8%
- Daily rates average $72
Shoulder Season
- Revenue averages $1,245 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $78
Low Season (August, September, October)
- Revenue drops to average $880 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $71
Seasonality Insights for San Pedro La Laguna
- The Airbnb seasonality in San Pedro La Laguna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Pedro La Laguna's highest earning potential, with monthly revenues capable of climbing to $1,515, occupancy reaching a high of 48.8%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $733, occupancy could drop to 27.1%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Pedro La Laguna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Pedro La Laguna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Pedro La Laguna (2025)
Exploring the top neighborhoods for short-term rentals in San Pedro La Laguna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakefront Area | Prime location for stunning views of Lake Atitlán and easy access to boat tours. Popular among tourists seeking relaxation and picturesque scenery. | Lake Atitlán, Boat tours to nearby villages, Sunset views, Hiking trails, Local craft markets |
| Main Town Square | The bustling heart of San Pedro La Laguna, filled with local shops, restaurants, and cultural experiences. Great for travelers wanting an authentic taste of local life. | Central park, Local restaurants, Cultural festivals, Workshops on Mayan traditions, Shopping for souvenirs |
| San Juan La Laguna | A short boat ride away, known for its artisan community and cultural experiences. Invites tourists interested in learning about local crafts and traditions. | Artisan workshops, Mayan textile museums, Beautiful murals, Nature trails, Local markets |
| Atitlán Nature Reserve | Ideal for nature lovers and eco-tourists, with beautiful hiking spots and opportunities to spot local wildlife. Perfect for those seeking tranquility and outdoor activities. | Zip-lining, Hiking trails, Wildlife observation, Botanical gardens, Picnic areas |
| Tzanchaj Area | A quieter neighborhood known for its authentic local atmosphere and proximity to nature. Suitable for those looking for a peaceful stay away from the crowds. | Local cafés, Lakeside views, Fishing spots, Traditional cooking classes, Ecological gardens |
| Patanatic | A scenic area offering off-the-beaten-path experiences. Attracts adventurous travelers and those interested in connecting with nature. | Hiking opportunities, Wildlife parks, Traditional Mayan villages, Natural swimming spots, Birdwatching |
| Cruz Verde | This area offers breathtaking views and easy access to hiking trails. Great for outdoor enthusiasts seeking adventure and natural beauty. | Scenic viewpoints, Hiking and trekking, Coffee plantation tours, Nature photography, Local flora and fauna |
| El Barranco | Known for its charming streets and proximity to the lake, it's a quaint area ideal for visitors looking to immerse themselves in local culture. | Lakeshore access, Traditional markets, Art galleries, Local eateries, Cultural performances |
Understanding Airbnb License Requirements & STR Laws in San Pedro La Laguna (2025)
While San Pedro La Laguna, Sololá, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Pedro La Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Pedro La Laguna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Pedro La Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tropical Oasis with Jacuzzi & Lush Garden
Entire Place • 6 bedrooms
Lush Villa with Private Pool & Stunning Views
Entire Place • 6 bedrooms
Lakefront with Jacuzzi | Colonial Villa by Oasis
Entire Place • 3 bedrooms
Lakefront - Rooftop Pool table & Lake View | Oasis
Entire Place • 4 bedrooms
*****Gorgeous Lakefront Villa with a Cozy Beach
Entire Place • 2 bedrooms
Monaco Penthouse and Rooftop
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Pedro La Laguna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Pedro La Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oasis | 15 | $598,170 | 666 | 4.64/5.0 |
| Atitlan | 16 | $291,441 | 912 | 4.56/5.0 |
| Stacy | 10 | $146,541 | 503 | 4.73/5.0 |
| Glenda | 3 | $89,589 | 151 | 4.63/5.0 |
| Marcos | 1 | $49,291 | 234 | 4.96/5.0 |
| Pablo | 1 | $42,709 | 197 | 4.98/5.0 |
| Posada Juan | 4 | $38,975 | 66 | 4.68/5.0 |
| Magdalena | 1 | $33,924 | 84 | 4.92/5.0 |
| María Renée | 1 | $32,166 | 26 | 4.88/5.0 |
| Daniel | 2 | $30,743 | 20 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Pedro La Laguna.
Dive Deeper: Advanced San Pedro La Laguna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Pedro La Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Pedro La Laguna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Pedro La Laguna
- The San Pedro La Laguna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 185 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Pedro La Laguna, House properties are the most common (49.2%), reflecting the local real estate landscape.
- Houses represent a significant 49.2% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.2%) offer potential for unique stay experiences.
San Pedro La Laguna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Pedro La Laguna
- The dominant room capacity in San Pedro La Laguna is 1 bedroom listings, making up 42.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.5% of the active Airbnb listings in San Pedro La Laguna, indicating a high concentration in these sizes.
San Pedro La Laguna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Pedro La Laguna
- The most common guest capacity trend in San Pedro La Laguna vacation rentals is listings accommodating 2 guests (35.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Pedro La Laguna STR market, accounting for 60.6% of listings.
- 23.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Pedro La Laguna.
- On average, properties in San Pedro La Laguna are equipped to host 3.6 guests.
San Pedro La Laguna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Pedro La Laguna
- The most common availability pattern in San Pedro La Laguna falls within the 271-366 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Pedro La Laguna (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Pedro La Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
62.2% of total
2 Nights
37 listings
22.6% of total
3 Nights
10 listings
6.1% of total
4-6 Nights
5 listings
3% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
8 listings
4.9% of total
Key Insights
- The most prevalent minimum stay requirement in San Pedro La Laguna is 1 Night, adopted by 62.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the San Pedro La Laguna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.2% of San Pedro La Laguna hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Pedro La Laguna.
San Pedro La Laguna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.6% of total
Flexible
47 listings
29.7% of total
Moderate
43 listings
27.2% of total
Firm
33 listings
20.9% of total
Strict
34 listings
21.5% of total
Cancellation Policy Insights for San Pedro La Laguna
- The prevailing Airbnb cancellation policy trend in San Pedro La Laguna is Flexible, used by 29.7% of listings.
- There's a relatively balanced mix between guest-friendly (56.9%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.7% market standard in San Pedro La Laguna.
- Regularly review your cancellation policy against competitors and market demand shifts in San Pedro La Laguna.
San Pedro La Laguna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Pedro La Laguna
- The overall average booking lead time for vacation rentals in San Pedro La Laguna is 31 days.
- Guests book furthest in advance for stays during November (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in San Pedro La Laguna.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these San Pedro La Laguna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Pedro La Laguna (2025)
Amenity Prevalence
Amenity Insights for San Pedro La Laguna
- Essential amenities in San Pedro La Laguna that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Pedro La Laguna: Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Pedro La Laguna to stay competitive.
San Pedro La Laguna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Pedro La Laguna
- The typical guest profile for Airbnb in San Pedro La Laguna consists of predominantly international visitors (82%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 18.3% of guests.
- Key international markets include United States (37.8%) and Guatemala (18.3%).
- Top languages spoken are English (45.7%) followed by Spanish (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Pedro La Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |