Airbnb Market Analytics, Statistics and Data in Agía Marína, Region of Crete, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Agía Marína? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Agía Marína:
How much do Airbnb hosts make on average per month in Agía Marína?
The short-term rental market in Agía Marína shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,607 per month
- Strong performing properties (top 25%) make $3,471 or more
- Best-in-class properties (top 10%) achieve $6,680+ monthly
- Entry-level properties (bottom 25%) typically earn around $746
Revenue Variations by Month
Occupancy Rates Throughout the Year in Agía Marína
The market in Agía Marína shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Agía Marína
Daily rates in Agía Marína vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $197 or more
- Best-in-class properties (top 10%) pull in $391+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Agía Marína
Peak Season (August, July, September)
- Revenue peaks at $4988.27 per month
- Occupancy rates reach 64.73%
- Daily rates average $220.84
Shoulder Season
- Revenue averages $2795.17 per month
- Occupancy maintains 41.48%
- Daily rates hold at $179.00
Low Season (February, January, December)
- Revenue drops to $992.18 per month
- Occupancy decreases to 16.61%
- Daily rates adjust to $155.57
Is it still profitable to do Airbnb in Agía Marína in 2025?
Yes! Agía Marína demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2795 and With 306 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Agía Marína
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Agía Marína Beach | A popular beach destination known for its stunning sandy beaches and crystal-clear waters. Ideal for tourists looking for a relaxing seaside getaway. | Agía Marína Beach, Platanias Beach, local tavernas, water sports activities, nightlife options |
| Platanias | Adjacent to Agía Marína, Platanias offers vibrant nightlife and a lively atmosphere. Great for young travelers and beachgoers. | Platanias Beach, bars and clubs, restaurants, shopping streets, water sports |
| Chania Town | Rich in history, Chania Town combines beautiful Venetian architecture with a lively harbor. An attractive spot for cultural tourism. | Venetian Harbor, Old Town, Chania Lighthouse, local markets, museums |
| Kalathas Beach | Less crowded than Agía Marína, Kalathas Beach is perfect for families and those seeking a quieter beach experience. | Kalathas Beach, local fish tavernas, secluded spots, clear waters, Chania nearby |
| Stalos | A family-friendly area with beautiful beaches, Stalos attracts visitors for its relaxed environment and proximity to Chania. | Stalos Beach, local eateries, family resorts, dramatic sunsets, water sports |
| Maleme | Known for its historical significance and serene beaches, Maleme is ideal for visitors interested in history and quiet relaxation. | Maleme Beach, World War II history sites, local tavernas, nature walks, scenic views |
| Gerani | A quaint village offering a mix of beach and local charm, Gerani appeals to tourists looking for an authentic experience. | Gerani Beach, local crafts shops, traditional tavernas, cultural festivals, peaceful atmosphere |
| Agios Apostolos | A coastal region with nearby parks and beautiful beaches, Agios Apostolos is great for outdoor enthusiasts and families. | Agios Apostolos Beach, municipal gardens, walking trails, water sports, playgrounds |
Do you need a license for Airbnb in Agía Marína?
Yes, Agía Marína requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Agía Marína
Two private pools, walking distance to the beach!
Entire Place • 6 bedrooms
250m2 pool, Daily Housekeeping, Spa, 300m to beach
Entire Place • 7 bedrooms
Iskios Premium, Luxury Villas
Entire Place • 4 bedrooms
Iskios Premium 2, Luxury Villas
Entire Place • 4 bedrooms
Villa Vanka
Entire Place • 4 bedrooms
Megalith Villas Agia Marina
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Agía Marína
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emmanuel & Yannis | 9 | $578,600 | 90 | 4.98/5.0 |
| Kostas | 2 | $449,162 | 37 | 5.00/5.0 |
| Ιφιγενεια | 14 | $406,073 | 196 | 4.50/5.0 |
| Unique Villas | 12 | $334,545 | 86 | 2.40/5.0 |
| Michalis | 8 | $243,787 | 230 | 4.88/5.0 |
| V Life Aptms Agia Marina, Chan | 13 | $195,010 | 658 | 4.84/5.0 |
| Homeleader | 3 | $183,581 | 13 | 3.25/5.0 |
| Nina & Rebecca | 11 | $159,435 | 663 | 4.71/5.0 |
| Michalis & Niki | 3 | $143,487 | 86 | 4.90/5.0 |
| Stamatis | 4 | $141,624 | 205 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Agía Marína
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.6%), with apartment & condo and house properties comprising 91.8% of inventory
- Untapped potential in others segments (0.7% combined)
Room Capacity Distribution
Analysis of 306 properties in Agía Marína shows that 1 bedroom properties are most prevalent, making up 50.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.2% of all listings.
Key Insights
- Most common: 1 bedroom (50.3%)
- Least common: 5+ bedrooms (6.5%)
- Market concentration: 71.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 306 properties in Agía Marína reveals that 3 guests properties dominate the market, representing 22.9% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 3 guests and 4 guests make up 44.1% of the market.
Key Insights
- Most common capacity: 3 guests (22.9% of market)
- Least common capacity: 7 guests (2.9% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 44.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 306 properties in Agía Marína, the most common availability pattern is 271-366 days (58.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34% of properties).
Key Insights
- Most common availability window: 271-366 days (58.2%)
- Most common booking duration: 91-180 days (34%)
- Properties with high availability (180+ days): 90.8%
- Properties with long-term bookings (180+ days): 9.8%
Minimum Stay Distributions
1 Night
71 listings
26.9% of total
2 Nights
49 listings
18.6% of total
3 Nights
81 listings
30.7% of total
4-6 Nights
53 listings
20.1% of total
7-29 Nights
7 listings
2.7% of total
30+ Nights
3 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.5%
- Mid-length stays (4-6 nights) represent 20.1% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 76.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
1.5% of total
Super Strict 30 Days
7 listings
2.6% of total
Flexible
24 listings
8.9% of total
Moderate
40 listings
14.9% of total
Firm
109 listings
40.5% of total
Strict
85 listings
31.6% of total
Key Insights
- Firm is the preferred policy at 40.5% of listings
- Stricter policies (Firm & Strict) dominate at 72.1% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 1.5% of listings
Recommendations
- The market supports stricter policies, with 72.1% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Feb, averaging 108 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 59 days
- Summer shows the longest average booking window at 106 days, while Winter has the shortest at 68 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 106 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Agía Marína
Every property in Agía Marína comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (21.3%) and France (19.6%)
- English is the top language at 58.4%, followed by German (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Agía Marína. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Tsikalaria | 10 | $3,671 | $322.69 | 53% |
| Amnatos | 10 | $3,527 | $643.92 | 45% |
| Xiro Chorio | 18 | $3,475 | $417.58 | 42% |
| Skines | 18 | $3,418 | $565.11 | 41% |
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