Agía Marína Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Agía Marína in 2025? Explore comprehensive Airbnb analytics for Agía Marína, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Agía Marína, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 267 active listings.
Whether you're considering an Airbnb investment in Agía Marína, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Agía Marína Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Agía Marína Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Agía Marína (2025)
Understanding the monthly revenue variations for Airbnb listings in Agía Marína is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Agía Marína is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Agía Marína across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,030+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,193 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,614 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $728, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Agía Marína
Agía Marína Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Agía Marína STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Agía Marína:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Agía Marína
Average Daily Rate (ADR) Airbnb Trends in Agía Marína (2025)
Effective short term rental pricing strategy in Agía Marína involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Agía Marína typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Agía Marína
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Airbnb Seasonality Analysis & Trends in Agía Marína (2025)
Peak Season (August, July, September)
- Revenue averages $4,232 per month
- Occupancy rates average 58.8%
- Daily rates average $210
Shoulder Season
- Revenue averages $2,534 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $173
Low Season (February, March, December)
- Revenue drops to average $1,174 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $160
Seasonality Insights for Agía Marína
- The Airbnb seasonality in Agía Marína shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Agía Marína's highest earning potential, with monthly revenues capable of climbing to $4,905, occupancy reaching a high of 64.6%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,057, occupancy could drop to 17.4%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Agía Marína.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Agía Marína seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Agía Marína (2025)
Exploring the top neighborhoods for short-term rentals in Agía Marína? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Agía Marína Beach | Known for its crystal-clear waters and sandy beaches, Agía Marína is a popular destination for tourists seeking sun and relaxation. It offers numerous beachfront accommodations and is a prime location for families and couples alike. | Agía Marína Beach, Platanias Beach, Agios Dimitrios Church, Local tavernas and cafes, Water sports activities |
| Old Town Chania | Rich in history and culture, the Old Town of Chania features Venetian architecture, narrow cobblestone streets, and a vibrant atmosphere. It's a must-visit for tourists looking to explore Crete's heritage and enjoy local cuisine. | Venetian Harbor, Chania Lighthouse, Archaeological Museum of Chania, Historical Museum of Chania, Local shops and restaurants |
| Platanias | Just a short distance from Agía Marína, Platanias is known for its lively nightlife, beach clubs, and restaurants. It's a hotspot for younger travelers looking for entertainment and activities during their stay. | Platanias Beach, Nightclubs and bars, Shopping streets, Waterparks, Entertainment venues |
| Kolymbari | A quieter alternative to Agía Marína, Kolymbari offers a more laid-back experience with its beautiful beaches and seaside tavernas. It's ideal for those seeking tranquility and a taste of the local lifestyle. | Kolymbari Beach, Gonia Monastery, Local olive oil factories, Traditional Cretan cuisine |
| Agia Roumeli | Known as the gateway to the Samaria Gorge, Agia Roumeli attracts hikers and nature lovers. Its unique location makes it a perfect spot for hosting tourists exploring the natural beauty of Crete. | Samaria Gorge, Agia Roumeli Beach, Local hiking trails, Secluded areas for relaxation |
| Falassarna | Famous for its stunning beach and crystal waters, Falassarna is known for its scenic beauty and perfect for beachgoers. It's an ideal place for those looking to host guests wanting a beach holiday experience. | Falassarna Beach, Ancient Falassarna ruins, Water sports activities, Sunset views |
| Kissamos | A charming town offering access to beautiful beaches and nearby attractions. Kissamos has a mix of local life and tourist amenities, making it a great spot for hosting diverse visitors. | Kissamos Beach, Local wineries, Ancient Aigeira ruins, Nearby Balos Lagoon, Cooking classes |
| Tersanas | A small village close to Chania, Tersanas offers a serene atmosphere with a beautiful beach. It's perfect for travelers seeking a peaceful retreat while being close to major attractions. | Tersanas Beach, Local fish tavernas, Hiking trails nearby, Scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Agía Marína (2025)
Yes, Agía Marína, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Agía Marína to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Agía Marína (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Agía Marínabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
250m2 pool, Daily Housekeeping, Spa, 300m to beach
Entire Place • 7 bedrooms
Two private pools, walking distance to the beach!
Entire Place • 6 bedrooms
Villa Vanka
Entire Place • 4 bedrooms
Urban Villa II, 8 BD, 10 BA, 300m from sandy beach
Entire Place • 8 bedrooms
Iskios Premium, Luxury Villas
Entire Place • 4 bedrooms
Iskios Premium 2, Luxury Villas
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Agía Marína (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Agía Marína based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emmanuel & Yannis | 9 | $539,333 | 90 | 4.98/5.0 |
| Kostas | 2 | $433,161 | 37 | 5.00/5.0 |
| Ιφιγενεια | 13 | $380,239 | 195 | 4.85/5.0 |
| Unique Villas | 9 | $307,998 | 85 | 3.20/5.0 |
| Michalis | 8 | $231,769 | 230 | 4.88/5.0 |
| V Life Aptms Agia Marina, Chan | 11 | $181,387 | 624 | 4.84/5.0 |
| Homeleader | 3 | $169,847 | 13 | 3.25/5.0 |
| Nina & Rebecca | 11 | $150,779 | 663 | 4.71/5.0 |
| Kiriakos | 6 | $134,015 | 108 | 4.95/5.0 |
| Stamatis | 4 | $127,782 | 205 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Agía Marína.
Dive Deeper: Advanced Agía Marína STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Agía Marína. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAgía Marína Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Agía Marína
- The Agía Marína Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 267 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Agía Marína, Apartment/Condo properties are the most common (55.4%), reflecting the local real estate landscape.
- Houses represent a significant 37.8% portion, catering likely to families or larger groups.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Agía Marína Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Agía Marína
- The dominant room capacity in Agía Marína is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Agía Marína, indicating a high concentration in these sizes.
- A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Agía Marína.
Agía Marína Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Agía Marína
- The most common guest capacity trend in Agía Marína vacation rentals is listings accommodating 4 guests (21.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Agía Marína STR market, accounting for 42.3% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Agía Marína.
- On average, properties in Agía Marína are equipped to host 4.3 guests.
Agía Marína Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Agía Marína
- The most common availability pattern in Agía Marína falls within the 271-366 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Agía Marína (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Agía Marína Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
26.3% of total
2 Nights
41 listings
16.1% of total
3 Nights
72 listings
28.2% of total
4-6 Nights
55 listings
21.6% of total
7-29 Nights
5 listings
2% of total
30+ Nights
15 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Agía Marína is 3 Nights, adopted by 28.2% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.2% of Agía Marína hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Agía Marína.
Agía Marína Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.3% of total
Super Strict 30 Days
7 listings
3% of total
Flexible
22 listings
9.4% of total
Moderate
33 listings
14.1% of total
Firm
105 listings
44.9% of total
Strict
64 listings
27.4% of total
Cancellation Policy Insights for Agía Marína
- The prevailing Airbnb cancellation policy trend in Agía Marína is Firm, used by 44.9% of listings.
- A majority (72.3%) of hosts in Agía Marína utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.9% market standard in Agía Marína.
- Regularly review your cancellation policy against competitors and market demand shifts in Agía Marína.
Agía Marína STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Agía Marína
- The overall average booking lead time for vacation rentals in Agía Marína is 85 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Agía Marína.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Agía Marína averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Agía Marína (2025)
Amenity Prevalence
Amenity Insights for Agía Marína
- Essential amenities in Agía Marína that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Agía Marína: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Agía Marína to stay competitive.
Agía Marína Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Agía Marína
- The typical guest profile for Airbnb in Agía Marína consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.5% of guests.
- Key international markets include United Kingdom (18.5%) and Germany (13.5%).
- Top languages spoken are English (44.4%) followed by German (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Agía Marína Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,791 | $482.29 | 55% |
| Pithari | 15 | $4,537 | $474.39 | 56% |
| Skaleta | 58 | $4,451 | $534.99 | 49% |
| Perama | 26 | $4,345 | $362.17 | 55% |
| Municipality of Milopotamos | 15 | $4,071 | $320.48 | 63% |
| Viranepiskopi | 11 | $3,761 | $340.98 | 56% |
| Amnatos | 10 | $3,479 | $655.58 | 46% |
| Skines | 10 | $3,314 | $357.17 | 49% |
| Xiro Chorio | 17 | $3,286 | $370.73 | 45% |
| Nea Magnisia | 19 | $3,248 | $307.48 | 55% |