Ouranoupoli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Ouranoupoli in 2025? Explore comprehensive Airbnb analytics for Ouranoupoli, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Ouranoupoli, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Ouranoupoli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ouranoupoli Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ouranoupoli Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ouranoupoli (2025)
Understanding the monthly revenue variations for Airbnb listings in Ouranoupoli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ouranoupoli is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ouranoupoli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,440+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,349 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,242 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ouranoupoli
Ouranoupoli Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ouranoupoli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ouranoupoli:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ouranoupoli
Average Daily Rate (ADR) Airbnb Trends in Ouranoupoli (2025)
Effective short term rental pricing strategy in Ouranoupoli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ouranoupoli typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Ouranoupoli
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Airbnb Seasonality Analysis & Trends in Ouranoupoli (2025)
Peak Season (August, July, June)
- Revenue averages $3,220 per month
- Occupancy rates average 50.5%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,409 per month
- Occupancy maintains around 26.3%
- Daily rates hold near $143
Low Season (February, March, December)
- Revenue drops to average $632 per month
- Occupancy decreases to average 15.4%
- Daily rates adjust to average $137
Seasonality Insights for Ouranoupoli
- The Airbnb seasonality in Ouranoupoli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ouranoupoli's highest earning potential, with monthly revenues capable of climbing to $3,758, occupancy reaching a high of 61.5%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $578, occupancy could drop to 12.9%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ouranoupoli.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ouranoupoli seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ouranoupoli (2025)
Exploring the top neighborhoods for short-term rentals in Ouranoupoli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ouranoupoli Town | The main town of Ouranoupoli, known for its access to Mount Athos, beautiful beaches, and vibrant waterfront. A popular destination for tourists looking for cultural experiences and relaxation by the sea. | Mount Athos, Ouranoupoli Beach, Zygou Beach, The Byzantine Tower, Chapel of St. George, Local taverns and shops |
| Ammouliani Island | A small idyllic island just off the coast of Ouranoupoli, known for its stunning beaches and natural beauty. Ideal for those seeking a quieter, more serene stay with beautiful views. | Alikes Beach, Agios Georgios Beach, Klari Beach, Drenia Islands, Fishing villages, Scuba diving spots |
| Kriaritsi | A hidden gem on the Sithonia peninsula, Kriaritsi is known for its pristine beaches and clear waters. It's perfect for travelers looking for a peaceful seaside getaway. | Kriaritsi Beach, Local seafood restaurants, Hiking trails, Linhos Beach, Secluded coves |
| Neos Marmaras | A popular coastal town nearby, known for its vibrant nightlife and beautiful beaches. Great for those looking to combine relaxation with entertainment. | Neos Marmaras Beach, Lagomandra Beach, Local markets, Nightlife hotspots, Water sports |
| Sarti | A charming village known for its beautiful beaches and traditional Greek atmosphere. Great for families and couples wanting a quaint escape with local culture. | Sarti Beach, Agia Triada Beach, Local taverns, Cultural festivals, Sunset views by the promenade |
| Vourvourou | Famous for its picturesque landscapes and the nearby Diaporos island. Ideal for nature lovers and those seeking adventure activities like kayaking and snorkeling. | Vourvourou Beach, Diaporos Island, Blue Lagoon, Hiking areas, Watersports opportunities |
| Athos Peninsula | Rich in history and spirituality, this area is defined by its monasteries and untouched nature. Perfect for those seeking peace, history, and stunning landscapes. | Mount Athos Monasteries, Hiking trails, Scenic views, Cultural heritage sites, Nature reserves |
| Toroni | Known for its long sandy beaches and relaxed atmosphere, Toroni is ideal for families and couples looking for a beach holiday away from the crowds. | Toroni Beach, Local fish taverns, Ruins of the ancient Toroni, Seaside walks, Quiet beaches |
Understanding Airbnb License Requirements & STR Laws in Ouranoupoli (2025)
Yes, Ouranoupoli, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ouranoupoli to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Ouranoupoli (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ouranoupolibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Athos Seagull Wagon
Entire Place • 2 bedrooms
Beach house to relax and let go
Entire Place • 3 bedrooms
Country house: "Avaton Farm: Creative Tourism"
Entire Place • 2 bedrooms
Luli
Entire Place • 1 bedroom
Accommodation in Ouranoupoli
Entire Place • 1 bedroom
SOUEL OURANOUPOLI
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ouranoupoli (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ouranoupoli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Urania | 1 | $39,949 | 6 | 5.00/5.0 |
| Elisavet | 1 | $34,018 | 32 | 4.91/5.0 |
| Nikolaos | 1 | $29,529 | 40 | 4.85/5.0 |
| Aikaterini | 1 | $24,922 | 7 | 5.00/5.0 |
| Θεόδωρος Γεώργιος | 1 | $20,898 | 8 | 4.63/5.0 |
| Δημητρα | 1 | $20,574 | 22 | 4.95/5.0 |
| Jelena | 1 | $12,895 | 3 | 4.67/5.0 |
| Anna | 1 | $12,304 | 8 | 5.00/5.0 |
| Host #81878606 | 1 | $10,452 | 2 | 0.00/5.0 |
| Ζήνων | 1 | $9,464 | 35 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ouranoupoli.
Dive Deeper: Advanced Ouranoupoli STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ouranoupoli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOuranoupoli Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ouranoupoli
- The Ouranoupoli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ouranoupoli, Apartment/Condo properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Ouranoupoli Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ouranoupoli
- The dominant room capacity in Ouranoupoli is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Ouranoupoli, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Ouranoupoli is particularly well-suited for individuals or couples.
Ouranoupoli Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ouranoupoli
- The most common guest capacity trend in Ouranoupoli vacation rentals is listings accommodating 5 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 6 guests dominate the Ouranoupoli STR market, accounting for 50.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ouranoupoli.
- On average, properties in Ouranoupoli are equipped to host 4.3 guests.
Ouranoupoli Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ouranoupoli
- The most common availability pattern in Ouranoupoli falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ouranoupoli (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ouranoupoli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
3 listings
15.8% of total
3 Nights
4 listings
21.1% of total
4-6 Nights
9 listings
47.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ouranoupoli is 4-6 Nights, adopted by 47.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 47.4% of Ouranoupoli hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ouranoupoli.
Ouranoupoli Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.3% of total
Moderate
6 listings
37.5% of total
Firm
5 listings
31.3% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Ouranoupoli
- The prevailing Airbnb cancellation policy trend in Ouranoupoli is Moderate, used by 37.5% of listings.
- A majority (56.3%) of hosts in Ouranoupoli utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Ouranoupoli.
- Regularly review your cancellation policy against competitors and market demand shifts in Ouranoupoli.
Ouranoupoli STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ouranoupoli
- The overall average booking lead time for vacation rentals in Ouranoupoli is 79 days.
- Guests book furthest in advance for stays during November (average 286 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (141 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Ouranoupoli.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 286 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 141 days) to capture early planners.
- Monitor your own booking lead times against these Ouranoupoli averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ouranoupoli (2025)
Amenity Prevalence
Amenity Insights for Ouranoupoli
- Essential amenities in Ouranoupoli that guests expect include: Wifi, Hot water, Air conditioning, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ouranoupoli: Wifi, Hot water, Air conditioning, Essentials, Kitchen.
- Prioritize adding missing essentials: Essentials, Kitchen.
- Consider adding popular differentiators like Hangers or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ouranoupoli to stay competitive.
Ouranoupoli Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ouranoupoli
- The typical guest profile for Airbnb in Ouranoupoli consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (23.1%) and United Kingdom (10.3%).
- Top languages spoken are English (37.8%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ouranoupoli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Loutraki | 26 | $1,433 | $153.68 | 46% |
| Kalyvia | 28 | $1,424 | $219.21 | 48% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Skiathos | 351 | $1,276 | $174.46 | 52% |