Σωζόπολη Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Σωζόπολη in 2025? Explore comprehensive Airbnb analytics for Σωζόπολη, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Σωζόπολη, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Σωζόπολη, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Σωζόπολη Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Σωζόπολη Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Σωζόπολη (2025)
Understanding the monthly revenue variations for Airbnb listings in Σωζόπολη is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Σωζόπολη is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Σωζόπολη across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,296+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,223 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,207 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $637, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Σωζόπολη
Σωζόπολη Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Σωζόπολη STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Σωζόπολη:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Σωζόπολη
Average Daily Rate (ADR) Airbnb Trends in Σωζόπολη (2025)
Effective short term rental pricing strategy in Σωζόπολη involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Σωζόπολη typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Σωζόπολη
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Airbnb Seasonality Analysis & Trends in Σωζόπολη (2025)
Peak Season (August, July, June)
- Revenue averages $2,766 per month
- Occupancy rates average 49.6%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,542 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $127
Low Season (March, November, December)
- Revenue drops to average $559 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $111
Seasonality Insights for Σωζόπολη
- The Airbnb seasonality in Σωζόπολη shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Σωζόπολη's highest earning potential, with monthly revenues capable of climbing to $3,126, occupancy reaching a high of 60.9%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $366, occupancy could drop to 12.9%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Σωζόπολη.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Σωζόπολη seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Σωζόπολη (2025)
Exploring the top neighborhoods for short-term rentals in Σωζόπολη? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming historic area with traditional architecture and narrow streets. Ideal for tourists seeking cultural immersion and local cuisine. | Ancient ruins, Local taverns, Artisan shops, Historical museums |
| Beaches | Beautiful coastline featuring sandy beaches and crystal-clear waters. Great for those looking to relax or engage in outdoor activities. | Sandy beach areas, Water sports rentals, Beach bars, Sunset views |
| Agios Georgios | A picturesque village known for its natural beauty and tranquility. Perfect for visitors looking for a peaceful getaway amidst nature. | Hiking trails, Scenic views, Local farms, Traditional festivals |
| Kavala | Nearby coastal city renowned for its port and historical significance. Offers a mix of urban and leisure experiences. | Kavala Fortress, Archaeological Museum, City waterfront, Local markets |
| Drama | Famous for its natural landscapes and historical sights. Attracts tourists interested in history and outdoor adventures. | Cave of Alistrati, Drama's old town, Nature parks, Historical sites |
| Sofia | The capital city of Bulgaria, only a short distance away. Draws many business and leisure travelers. | Alexander Nevsky Cathedral, Vitosha Boulevard, National Palace of Culture, Historical museums |
| Xanthi | A vibrant city known for its cultural diversity and festivals. Ideal for those looking to experience local traditions and events. | Old bazaar, Xanthi Carnival, Local restaurants, Cultural events |
| Thessaloniki | Major city in Greece, known for its rich history and vibrant nightlife. Perfect for those seeking urban experiences. | White Tower, Aristotelous Square, Rotunda, Thessaloniki seafront promenade |
Understanding Airbnb License Requirements & STR Laws in Σωζόπολη (2025)
Yes, Σωζόπολη, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Σωζόπολη to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Σωζόπολη (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Σωζόποληbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family House first on the beach
Entire Place • 4 bedrooms
Azzurro seafront houses: House 2
Entire Place • 2 bedrooms
Gaia Olives Villa
Entire Place • 4 bedrooms
Azzurro seafront houses: House 1
Entire Place • 2 bedrooms
Newly built comfortable, relaxing family house!
Entire Place • 3 bedrooms
KatIcon House Sozopolis
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Σωζόπολη (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Σωζόπολη based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Halu | 2 | $68,590 | 26 | 4.71/5.0 |
| Georgia | 1 | $53,533 | 53 | 4.87/5.0 |
| Savvas | 3 | $53,251 | 146 | 4.91/5.0 |
| Milen | 3 | $31,015 | 4 | 1.33/5.0 |
| Ioanna | 1 | $27,616 | 3 | 5.00/5.0 |
| Irene | 1 | $25,448 | 13 | 4.92/5.0 |
| Borislav | 2 | $23,809 | 7 | 2.42/5.0 |
| Χρηστος | 1 | $18,547 | 10 | 5.00/5.0 |
| Sonia | 1 | $16,171 | 12 | 5.00/5.0 |
| Host #580688798 | 1 | $14,623 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Σωζόπολη.
Dive Deeper: Advanced Σωζόπολη STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Σωζόπολη. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsΣωζόπολη Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Σωζόπολη
- The Σωζόπολη Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Σωζόπολη, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
Σωζόπολη Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Σωζόπολη
- The dominant room capacity in Σωζόπολη is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.5% of the active Airbnb listings in Σωζόπολη, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Σωζόπολη.
Σωζόπολη Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Σωζόπολη
- The most common guest capacity trend in Σωζόπολη vacation rentals is listings accommodating 8+ guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Σωζόπολη STR market, accounting for 45.4% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Σωζόπολη.
- On average, properties in Σωζόπολη are equipped to host 5.4 guests.
Σωζόπολη Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Σωζόπολη
- The most common availability pattern in Σωζόπολη falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Σωζόπολη (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Σωζόπολη Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
7.7% of total
2 Nights
5 listings
12.8% of total
3 Nights
9 listings
23.1% of total
4-6 Nights
12 listings
30.8% of total
7-29 Nights
8 listings
20.5% of total
30+ Nights
2 listings
5.1% of total
Key Insights
- The most prevalent minimum stay requirement in Σωζόπολη is 4-6 Nights, adopted by 30.8% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.8% of Σωζόπολη hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Σωζόπολη.
Σωζόπολη Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
14.7% of total
Flexible
3 listings
8.8% of total
Moderate
6 listings
17.6% of total
Firm
8 listings
23.5% of total
Strict
12 listings
35.3% of total
Cancellation Policy Insights for Σωζόπολη
- The prevailing Airbnb cancellation policy trend in Σωζόπολη is Strict, used by 35.3% of listings.
- A majority (58.8%) of hosts in Σωζόπολη utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Σωζόπολη.
- With 35.3% using Strict terms, this is a viable option in Σωζόπολη, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Σωζόπολη.
Σωζόπολη STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Σωζόπολη
- The overall average booking lead time for vacation rentals in Σωζόπολη is 46 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Σωζόπολη.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Σωζόπολη averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Σωζόπολη (2025)
Amenity Prevalence
Amenity Insights for Σωζόπολη
- Essential amenities in Σωζόπολη that guests expect include: Wifi, Kitchen, TV, Hot water, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Σωζόπολη: Wifi, Kitchen, TV, Hot water, Air conditioning.
- Prioritize adding missing essentials: TV, Hot water, Air conditioning.
- Consider adding popular differentiators like Essentials or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Σωζόπολη to stay competitive.
Σωζόπολη Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Σωζόπολη
- The typical guest profile for Airbnb in Σωζόπολη consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 2.4% of guests.
- Key international markets include Bulgaria (25.6%) and Germany (15.9%).
- Top languages spoken are English (37.6%) followed by Bulgarian (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Σωζόπολη Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Loutraki | 26 | $1,433 | $153.68 | 46% |
| Kalyvia | 28 | $1,424 | $219.21 | 48% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Skiathos | 351 | $1,276 | $174.46 | 52% |