Επανομή Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Επανομή in 2025? Explore comprehensive Airbnb analytics for Επανομή, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Επανομή, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Επανομή, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Επανομή Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Επανομή Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Επανομή (2025)
Understanding the monthly revenue variations for Airbnb listings in Επανομή is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Επανομή is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Επανομή across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,533+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $811 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $370, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Επανομή
Επανομή Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Επανομή STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Επανομή:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Επανομή
Average Daily Rate (ADR) Airbnb Trends in Επανομή (2025)
Effective short term rental pricing strategy in Επανομή involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Επανομή typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Επανομή
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Airbnb Seasonality Analysis & Trends in Επανομή (2025)
Peak Season (July, August, June)
- Revenue averages $1,909 per month
- Occupancy rates average 43.5%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,225 per month
- Occupancy maintains around 26.0%
- Daily rates hold near $128
Low Season (January, February, November)
- Revenue drops to average $408 per month
- Occupancy decreases to average 15.9%
- Daily rates adjust to average $127
Seasonality Insights for Επανομή
- The Airbnb seasonality in Επανομή shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Επανομή's highest earning potential, with monthly revenues capable of climbing to $2,095, occupancy reaching a high of 53.2%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $250, occupancy could drop to 11.3%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Επανομή.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Επανομή seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Επανομή (2025)
Exploring the top neighborhoods for short-term rentals in Επανομή? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Agia Paraskevi | A charming coastal village known for its beautiful beaches and local taverns. Ideal for tourists looking for a peaceful retreat close to the sea. | Agia Paraskevi Beach, Local taverns, Beautiful coastal walks, Nearby archaeological sites, Vibrant local markets |
| Nea Michaniona | A picturesque seaside town with a beautiful marina and great seafood restaurants, perfect for travelers interested in a relaxing escape near the water. | Nea Michaniona Marina, Local seafood restaurants, Beachfront promenades, Nearby historical sites, Cultural festivals |
| Perea | A popular beach resort area known for its family-friendly atmosphere and bustling promenade filled with cafes and shops, attracting both families and young people. | Perea Beach, Seaside cafes and bars, Water sports activities, Market stalls, Proximity to Thessaloniki |
| Epanomi | Rich in history and natural beauty, Epanomi offers a unique blend of authentic Greek culture and stunning beaches, making it attractive for immersive stays. | Epanomi Beach, Wine tasting tours, Historical sites, Traditional Greek villages, Local olive oil production |
| Kalamaria | A vibrant suburb of Thessaloniki, known for its nightlife and dining options, appealing to younger travelers and those looking for an urban experience close to the city center. | Waterfront promenades, Dining and nightlife, Cultural events, Parks and recreation areas, Art galleries |
| Kassandra Peninsula | Famous for its crystal-clear waters and beautiful beaches, perfect for summer vacations. Popular with both locals and international tourists. | Sani Beach, Kallithea, Local beach clubs, Water sports, Nightlife |
| Halkidiki | A renowned destination in Greece, known for its stunning landscapes, hills, and the famous Mount Athos. Attracts nature lovers and spiritual seekers. | Mount Athos, Beaches of Kassandra, Natural parks, Coves and cliffs, Hiking trails |
| Thessaloniki Waterfront | The bustling waterfront area of Thessaloniki that attracts visitors for leisure walks, shops, and dining, ideal for urban explorers. | Thessaloniki Lighthouse, Cultural exhibitions, Gathering spots, Promenade parks, Nearby historic sites |
Understanding Airbnb License Requirements & STR Laws in Επανομή (2025)
Yes, Επανομή, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Επανομή to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Επανομή (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Επανομήbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Private Pool Villa
Entire Place • 4 bedrooms
Domus Maris Junior Suite
Entire Place • 1 bedroom
Stylish modern apartment with big garden
Entire Place • 3 bedrooms
Gaia cottage with garden
Entire Place • 1 bedroom
Sea view house next to clear blue water beaches
Entire Place • 2 bedrooms
SOFIA'S HOUSE
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Επανομή (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Επανομή based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yannis | 1 | $37,335 | 46 | 4.91/5.0 |
| Elena | 2 | $19,740 | 48 | 4.95/5.0 |
| Eva & Anni | 1 | $18,536 | 37 | 5.00/5.0 |
| Κωνσταντινα | 1 | $16,088 | 24 | 5.00/5.0 |
| Ελευθερία | 1 | $15,263 | 7 | 5.00/5.0 |
| Σοφια | 1 | $14,888 | 14 | 5.00/5.0 |
| Marianna | 1 | $14,532 | 20 | 4.70/5.0 |
| Marina | 1 | $13,933 | 8 | 4.75/5.0 |
| Ειρήνη | 2 | $13,441 | 41 | 2.31/5.0 |
| Βασω | 1 | $10,838 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Επανομή.
Dive Deeper: Advanced Επανομή STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Επανομή. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsΕπανομή Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Επανομή
- The Επανομή Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Επανομή, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Επανομή Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Επανομή
- The dominant room capacity in Επανομή is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Επανομή, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Επανομή.
Επανομή Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Επανομή
- The most common guest capacity trend in Επανομή vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Επανομή STR market, accounting for 45.7% of listings.
- 37.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Επανομή.
- On average, properties in Επανομή are equipped to host 4.9 guests.
Επανομή Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Επανομή
- The most common availability pattern in Επανομή falls within the 271-366 days range, representing 74.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Επανομή (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Επανομή Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
23.5% of total
2 Nights
13 listings
38.2% of total
3 Nights
7 listings
20.6% of total
4-6 Nights
5 listings
14.7% of total
7-29 Nights
1 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Επανομή is 2 Nights, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Επανομή Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.2% of Επανομή hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Επανομή.
Επανομή Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.9% of total
Moderate
2 listings
6.5% of total
Firm
12 listings
38.7% of total
Strict
13 listings
41.9% of total
Cancellation Policy Insights for Επανομή
- The prevailing Airbnb cancellation policy trend in Επανομή is Strict, used by 41.9% of listings.
- A majority (80.6%) of hosts in Επανομή utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.9% market standard in Επανομή.
- With 41.9% using Strict terms, this is a viable option in Επανομή, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Επανομή.
Επανομή STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Επανομή
- The overall average booking lead time for vacation rentals in Επανομή is 56 days.
- Guests book furthest in advance for stays during January (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Επανομή.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Επανομή averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Επανομή (2025)
Amenity Prevalence
Amenity Insights for Επανομή
- Essential amenities in Επανομή that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Επανομή: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Wifi.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Επανομή to stay competitive.
Επανομή Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Επανομή
- The typical guest profile for Airbnb in Επανομή consists of predominantly international visitors (82%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Greek.
- Domestic travelers account for 17.6% of guests.
- Key international markets include Greece (17.6%) and Germany (16.7%).
- Top languages spoken are English (43.2%) followed by Greek (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Επανομή Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Loutraki | 26 | $1,433 | $153.68 | 46% |
| Kalyvia | 28 | $1,424 | $219.21 | 48% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Skiathos | 351 | $1,276 | $174.46 | 52% |