Willingen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hesse, Germany
Is Airbnb profitable in Willingen in 2025? Explore comprehensive Airbnb analytics for Willingen, Hesse, Germany to uncover income potential. This 2025 STR market report for Willingen, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Willingen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Willingen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Willingen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Willingen (2025)
Understanding the monthly revenue variations for Airbnb listings in Willingen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willingen is typically May, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willingen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,978+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,852 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,107 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $586, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willingen
Willingen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Willingen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willingen:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willingen
Average Daily Rate (ADR) Airbnb Trends in Willingen (2025)
Effective short term rental pricing strategy in Willingen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willingen typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Willingen
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Airbnb Seasonality Analysis & Trends in Willingen (2025)
Peak Season (May, February, January)
- Revenue averages $1,854 per month
- Occupancy rates average 34.8%
- Daily rates average $195
Shoulder Season
- Revenue averages $1,478 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $169
Low Season (June, July, November)
- Revenue drops to average $1,204 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $156
Seasonality Insights for Willingen
- The Airbnb seasonality in Willingen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willingen's highest earning potential, with monthly revenues capable of climbing to $1,949, occupancy reaching a high of 38.5%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,167, occupancy could drop to 25.1%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Willingen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Willingen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Willingen (2025)
Exploring the top neighborhoods for short-term rentals in Willingen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Willingen | The heart of Willingen, offering easy access to local shops, restaurants, and amenities. Ideal for tourists who want to experience the vibrant local culture and activities. | Willingen Uplandbahn, Lagunen-Erlebnisbad, Skigebiet Willingen, Willingen Mountain Sports, Willinger Brauhaus |
| Mühlenkopf Jump | Famous ski jump and winter sports venue, attracting sports enthusiasts and tourists year-round. A great spot for winter sports lovers looking for proximity to action. | Mühlenkopf Ski Jump, Willingen Ski Resort, Mountain biking trails, Winter sports activities, Local ski schools |
| Uplandsteig Trail | A beautiful hiking area that attracts nature lovers and outdoor enthusiasts, offering scenic views and walking trails. Perfect for guests interested in hiking and nature. | Uplandsteig Hiking Trail, Nature parks, Scenic viewpoints, Wildlife spotting, Local flora and fauna |
| Sauerland region | The surrounding Sauerland region is well-known for its picturesque landscapes, making it a prime area for visitors seeking tranquility and natural beauty. | Sauerland Outdoor Region, Parks and forests, Cycling routes, Scenic drives, Romantic spots |
| Willingen Spa | Proximity to wellness and spa centers, appealing to guests seeking relaxation and rejuvenation during their stay. A great selling point for health-conscious travelers. | Spa facilities, Wellness treatments, Relaxation areas, Yoga retreats, Sauna and therapy rooms |
| Entertainment and Nightlife | Areas that offer vibrant nightlife and entertainment options, catering to younger crowds and those looking for evening activities. | Bars and clubs, Music venues, Cultural events, Live performances, Dining experiences |
| Family-Friendly Attractions | Attracting families with children, featuring activities and attractions suitable for all ages. This area is ideal for family vacations. | Theme parks, Family-friendly activities, Outdoor games, Playgrounds, Petting zoos |
| Cultural and Historical Sites | Rich in local history and culture, attracting tourists interested in exploring the heritage and traditions of the region. | Historic buildings, Museums, Cultural heritage sites, Local festivals, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Willingen (2025)
While Willingen, Hesse, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Willingen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Willingen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willingenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Block House A
Entire Place • 4 bedrooms
The modern house by the forest
Entire Place • 4 bedrooms
Ferienhaus Williadukt
Entire Place • 1 bedroom
Luxe Blokhuis B
Entire Place • 4 bedrooms
Chalet with fireplace in a prime location Willingen .
Entire Place • 3 bedrooms
"The Nest" | Modern apartment with a view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Willingen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Willingen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annemiek En Jolet | 3 | $157,563 | 34 | 4.86/5.0 |
| Buchungsservice SECRA Bookings | 4 | $80,614 | 13 | 4.60/5.0 |
| Apostolos | 1 | $74,504 | 32 | 4.97/5.0 |
| Sandra | 2 | $70,173 | 23 | 4.90/5.0 |
| Annett | 11 | $67,716 | 116 | 4.69/5.0 |
| Ina | 4 | $58,470 | 22 | 4.70/5.0 |
| Anne | 2 | $52,753 | 58 | 4.72/5.0 |
| Jasmin Und Christian | 2 | $48,950 | 147 | 4.79/5.0 |
| Host #249909494 | 3 | $46,328 | 50 | 4.80/5.0 |
| Anna | 2 | $40,368 | 89 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willingen.
Dive Deeper: Advanced Willingen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willingen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillingen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willingen
- The Willingen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willingen, Apartment/Condo properties are the most common (77.9%), reflecting the local real estate landscape.
- Houses represent a significant 18.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Willingen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willingen
- The dominant room capacity in Willingen is 1 bedroom listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.1% of the active Airbnb listings in Willingen, indicating a high concentration in these sizes.
Willingen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willingen
- The most common guest capacity trend in Willingen vacation rentals is listings accommodating 4 guests (32.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Willingen STR market, accounting for 61.0% of listings.
- 35.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willingen.
- On average, properties in Willingen are equipped to host 4.6 guests.
Willingen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willingen
- The most common availability pattern in Willingen falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Willingen (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Willingen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
17.8% of total
2 Nights
36 listings
40% of total
3 Nights
9 listings
10% of total
4-6 Nights
9 listings
10% of total
30+ Nights
20 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Willingen is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Willingen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Willingen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.8% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willingen.
Willingen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
4.8% of total
Flexible
8 listings
9.6% of total
Moderate
25 listings
30.1% of total
Firm
23 listings
27.7% of total
Strict
23 listings
27.7% of total
Cancellation Policy Insights for Willingen
- The prevailing Airbnb cancellation policy trend in Willingen is Moderate, used by 30.1% of listings.
- A majority (55.4%) of hosts in Willingen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.1% market standard in Willingen.
- Regularly review your cancellation policy against competitors and market demand shifts in Willingen.
Willingen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Willingen
- The overall average booking lead time for vacation rentals in Willingen is 68 days.
- Guests book furthest in advance for stays during May (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Willingen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Willingen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Willingen (2025)
Amenity Prevalence
Amenity Insights for Willingen
- Essential amenities in Willingen that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willingen: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willingen to stay competitive.
Willingen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Willingen
- The typical guest profile for Airbnb in Willingen consists of primarily domestic travelers (82%), often arriving from nearby Münster, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 82.1% of guests.
- Key international markets include Germany (82.1%) and Netherlands (14.3%).
- Top languages spoken are German (42.9%) followed by English (40.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Münster and Essen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Willingen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kruft | 13 | $3,340 | $229.39 | 41% |
| Unkel | 18 | $2,750 | $232.55 | 41% |
| Runkel | 13 | $2,416 | $192.85 | 48% |
| Rieden | 13 | $2,083 | $171.16 | 47% |
| Bad Hönningen | 14 | $2,055 | $184.79 | 35% |
| Schwalefeld | 36 | $1,961 | $232.26 | 30% |
| Dahlem | 41 | $1,958 | $193.86 | 46% |
| Meimbressen | 15 | $1,935 | $166.49 | 29% |
| Bullay | 13 | $1,874 | $183.84 | 43% |
| Elgershausen | 11 | $1,773 | $98.53 | 51% |