Wetzlar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hesse, Germany
Is Airbnb profitable in Wetzlar in 2025? Explore comprehensive Airbnb analytics for Wetzlar, Hesse, Germany to uncover income potential. This 2025 STR market report for Wetzlar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in Wetzlar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wetzlar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wetzlar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wetzlar (2025)
Understanding the monthly revenue variations for Airbnb listings in Wetzlar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wetzlar is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wetzlar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,274 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $647, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wetzlar
Wetzlar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wetzlar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wetzlar:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wetzlar
Average Daily Rate (ADR) Airbnb Trends in Wetzlar (2025)
Effective short term rental pricing strategy in Wetzlar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wetzlar typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Wetzlar
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Airbnb Seasonality Analysis & Trends in Wetzlar (2025)
Peak Season (May, June, April)
- Revenue averages $1,941 per month
- Occupancy rates average 46.1%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,590 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $106
Low Season (January, February, August)
- Revenue drops to average $1,377 per month
- Occupancy decreases to average 44.9%
- Daily rates adjust to average $110
Seasonality Insights for Wetzlar
- The Airbnb seasonality in Wetzlar shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wetzlar's highest earning potential, with monthly revenues capable of climbing to $2,003, occupancy reaching a high of 54.6%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,299, occupancy could drop to 38.0%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wetzlar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wetzlar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wetzlar (2025)
Exploring the top neighborhoods for short-term rentals in Wetzlar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Altstadt | Wetzlar's historic old town features cobblestone streets and stunning medieval architecture, making it a charming location for tourists. Guests can enjoy local shops, cafes, and the rich history surrounding the city. | Wetzlar Cathedral, Old Bridge, Lotte's House, Cultural Center Wetzlar, Museum of Optical Technologies |
| Lahnpark | This area along the Lahn river offers picturesque views and outdoor activities. It's perfect for guests looking for a relaxing nature experience with easy access to walking and cycling trails. | Lahn River, Lahnpark, Parks and recreational areas, Walking trails along the river, Picnic spots |
| Wetzlarer Dom | The area around Wetzlarer Dom is vibrant and cultural, attracting visitors interested in art and history. Local events and festivals make it a lively place to stay for tourists. | Wetzlarer Dom, Old Town Square, Theatre Wetzlar, Local restaurants and shops, Annual cultural festivals |
| Rodenberg | A more residential area that offers a quiet stay while being close to the city's attractions. This area appeals to families and longer-term visitors for its tranquility. | Rodenberg Park, Family-friendly amenities, Local playgrounds, Community events, Access to local dining |
| Wetzlarer Weg | This area is known for its accessibility and transport links, making it convenient for those who wish to explore the greater Hesse region, attracting both business travelers and tourists. | Public transport access, Nearby shopping centers, Local eateries, Business centers, Accessibility to neighboring cities |
| Sonnenberger Straße | Famous for its variety of local shops and restaurants, this area is popular with both locals and tourists looking to experience Wetzlar's local flavors and culture. | Local shops, Restaurants and cafes, Close to public transport, Local markets, Arts and crafts shops |
| Mülfried | This suburban area offers a peaceful setting for families and nature lovers, while still being within easy reach of Wetzlar's city center attractions. | Parks and green spaces, Nature trails, Family-friendly environment, Community parks, Picnic areas |
| Lahnstein | Located a little outside the main city but known for its serene environment, Lahnstein attracts guests looking for a getaway from the city's hustle and bustle, surrounded by natural beauty. | Scenic views of the Lahn, Hiking opportunities, Nature reserves, Small local festivals, Quiet retreats |
Understanding Airbnb License Requirements & STR Laws in Wetzlar (2025)
While Wetzlar, Hesse, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wetzlar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wetzlar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wetzlarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
kokomani: Stylish & Spacious Urban Oasis
Entire Place • 2 bedrooms
old town-barrier-free-garage-parking
Entire Place • 1 bedroom
WZ01 flat with 3 bedrooms, TV, WiFi
Entire Place • 3 bedrooms
WZ05 beautiful 3 room apartment with smart TVs
Entire Place • 3 bedrooms
roof terrace- free parking- city center
Entire Place • 1 bedroom
River Lux Suite | 5 min to HBF
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wetzlar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wetzlar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andreas | 6 | $105,957 | 12 | 1.67/5.0 |
| Marko | 3 | $75,817 | 19 | 3.33/5.0 |
| Stefanie | 2 | $73,754 | 40 | 4.98/5.0 |
| Njomza | 2 | $53,115 | 32 | 4.97/5.0 |
| Leonard | 3 | $49,679 | 112 | 4.98/5.0 |
| Guido | 3 | $35,281 | 50 | 4.85/5.0 |
| Ingo | 3 | $34,876 | 435 | 4.93/5.0 |
| Klaus | 6 | $31,855 | 74 | 4.95/5.0 |
| Erik | 1 | $25,411 | 55 | 4.93/5.0 |
| Konstantin | 1 | $22,452 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wetzlar.
Dive Deeper: Advanced Wetzlar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wetzlar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWetzlar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wetzlar
- The Wetzlar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wetzlar, Apartment/Condo properties are the most common (84.8%), reflecting the local real estate landscape.
- Smaller segments like unique stays, hotel/boutique (combined 6.0%) offer potential for unique stay experiences.
Wetzlar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wetzlar
- The dominant room capacity in Wetzlar is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Wetzlar, indicating a high concentration in these sizes.
Wetzlar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wetzlar
- The most common guest capacity trend in Wetzlar vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wetzlar STR market, accounting for 44.0% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wetzlar.
- On average, properties in Wetzlar are equipped to host 3.2 guests.
Wetzlar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wetzlar
- The most common availability pattern in Wetzlar falls within the 271-366 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wetzlar (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wetzlar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
22.2% of total
2 Nights
13 listings
20.6% of total
3 Nights
14 listings
22.2% of total
4-6 Nights
18 listings
28.6% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
3 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wetzlar is 4-6 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 28.6% of Wetzlar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wetzlar.
Wetzlar Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
23.2% of total
Moderate
20 listings
35.7% of total
Firm
10 listings
17.9% of total
Strict
13 listings
23.2% of total
Cancellation Policy Insights for Wetzlar
- The prevailing Airbnb cancellation policy trend in Wetzlar is Moderate, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.9%) and stricter (41.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.7% market standard in Wetzlar.
- Regularly review your cancellation policy against competitors and market demand shifts in Wetzlar.
Wetzlar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wetzlar
- The overall average booking lead time for vacation rentals in Wetzlar is 31 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Wetzlar.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Wetzlar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wetzlar (2025)
Amenity Prevalence
Amenity Insights for Wetzlar
- Popular amenities like Smoke alarm, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wetzlar to stay competitive.
Wetzlar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wetzlar
- The typical guest profile for Airbnb in Wetzlar consists of primarily domestic travelers (71%), often arriving from nearby Katzenbach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 71.0% of guests.
- Key international markets include Germany (71%) and United States (6.7%).
- Top languages spoken are English (38.6%) followed by German (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Katzenbach and Roßdorf.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wetzlar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Unkel | 17 | $3,064 | $231.22 | 42% |
| Kruft | 13 | $2,952 | $212.15 | 41% |
| Runkel | 13 | $2,597 | $191.73 | 49% |
| Hemsbach | 18 | $2,452 | $161.99 | 49% |
| Rieden | 12 | $2,361 | $171.93 | 47% |
| Bullay | 13 | $2,205 | $178.99 | 46% |
| Erden | 12 | $2,193 | $153.26 | 51% |
| Willsbach | 14 | $2,188 | $173.93 | 40% |
| Stromberg | 17 | $2,182 | $156.84 | 40% |
| Bad Hönningen | 13 | $2,077 | $195.33 | 36% |