Airbnb Market Analytics, Statistics and Data in Marburg, Hesse, Germany

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marburg:

Average Daily Rate

$88

Occupancy Rate

52.85%

Annual Revenue

$15,386

Revenue Growth YoY

30.15%

Best Month

October

Worst Month

January

Regulation

Low

Active Listings

143

How much do Airbnb hosts make on average per month in Marburg?

The short-term rental market in Marburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,274 per month
Strong performing properties (top 25%) make $1,956 or more
Best-in-class properties (top 10%) achieve $2,917+ monthly
Entry-level properties (bottom 25%) typically earn around $731

Revenue Variations by Month

Occupancy Rates Throughout the Year in Marburg

The market in Marburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 55% occupancy rates
Strong performing properties (top 25%) achieve 77% or higher
Best-in-class properties (top 10%) reach 88%+occupancy
Entry-level properties (bottom 25%) average around 29%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Marburg

Daily rates in Marburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $67 per night
Strong performing properties (top 25%) secure $101 or more
Best-in-class properties (top 10%) pull in $148+ per night
Entry-level properties (bottom 25%) earn around $44

Daily Rate Variations by Month

Get Live Marburg Market Intelligence 👇

🏠

Explore Real-time Analytics

Seasonality patterns in Marburg

Peak Season (October, June, May)

Revenue peaks at $1950.82 per month
Occupancy rates reach 61.99%
Daily rates average $91.67

Shoulder Season

Revenue averages $1660.22 per month
Occupancy maintains 53.29%
Daily rates hold at $83.07

Low Season (December, February, January)

Revenue drops to $1181.30 per month
Occupancy decreases to 42.29%
Daily rates adjust to $74.47

Is it still profitable to do Airbnb in Marburg in 2025?

Yes! Marburg demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 53% and monthly revenue averaging $1660 and The market's 143 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Marburg

Area	Why Choose This Area	Key Attractions
Dorflich	Charming village area known for its traditional German architecture and serene atmosphere. Ideal for guests looking for a peaceful retreat while enjoying close proximity to the city's cultural offerings.	St. Elizabeth's Church, Botanischer Garten, Marburg Castle, #Lahn River, Old Town
Marburg Castle	An iconic historical site offering stunning views of the town and surrounding landscapes. A perfect spot for history enthusiasts and tourists who appreciate scenic locations.	Marburg Castle, Museum of Cultural History, Diana Temple, Old Town Hall, Castle Park
University District	Home to a vibrant student community, this area is popular with younger guests and academics visiting for short stays or conferences.	Philipps University, Botanical Garden, Student Cafés, Erwin-Piscator-Haus, Grimm's Fairy Tale Museum
Old Town (Altstadt)	Rich in history and culture, the Old Town attracts visitors seeking to explore medieval streets and enjoy local shops and restaurants.	Market Square (Marktplatz), Old Pharmacy (Altes Rathaus), Church of St. Mary, Historical Museum, Marketplace Fountain
Lahn River Banks	Scenic area along the Lahn River, perfect for walks, cycling, and enjoying nature. Attracts outdoor lovers and families.	Lahn River Promenade, Parks along the river, Boating activities, Picnic areas, Cycling paths
Gutenberg Street	A lively street known for its shops, cafes, and proximity to the town's main attractions. Great for guests who want to experience the urban buzz.	Cafés and Restaurants, Shopping Outlets, Cultural Events, Street Markets, Art Galleries
Campus of Philipps University	An important educational hub in Marburg, attracting students and academic visitors, making it ideal for short-term rentals.	University Library, Lecture Halls, Cafeterias, Student Union, Hostel
Cultural District	This area is vibrant with cultural venues such as theatres and galleries, appealing to those interested in the arts.	Stadthalle Marburg, Art Galleries, Theatre of Marburg, Concert Halls, Cultural Festivals

Do you need a license for Airbnb in Marburg?

$183.61

Daily Rate

Top Performing Professional Hosts in Marburg

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Timo	3	$345,178	63	4.99/5.0
Lina	22	$223,560	155	3.75/5.0
Moritz	3	$133,360	116	4.83/5.0
Bettina	2	$95,011	39	4.95/5.0
Verena	8	$69,934	547	4.74/5.0
Jenny	3	$43,896	202	3.22/5.0
Ewelina	4	$39,671	66	3.50/5.0
69150257	6	$38,729	246	4.52/5.0
38673752	2	$37,717	684	4.63/5.0
402170713	1	$37,015	0	0.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Marburg

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (68.5%), with apartment & condo and house properties comprising 96.5% of inventory
Untapped potential in others, boutique & hotels, unique stays segments (3.5% combined)

Room Capacity Distribution

Analysis of 143 properties in Marburg shows that 1 bedroom properties are most prevalent, making up 53.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.5% of all listings.

Key Insights

Most common: 1 bedroom (53.8%)
Least common: 4 bedrooms (0.7%)
Market concentration: 75.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 143 properties in Marburg reveals that 2 guests properties dominate the market, representing 37.1% of all listings. The average property accommodates 2.6 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 55.2% of the market.

Key Insights

Most common capacity: 2 guests (37.1% of market)
Least common capacity: 8+ guests (2.1% of market)
Average guest capacity: 2.6 guests per property
Market concentration: 55.2% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 143 properties in Marburg, the most common availability pattern is 181-270 days (30.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.5% of properties).

Key Insights

Most common availability window: 181-270 days (30.1%)
Most common booking duration: 91-180 days (31.5%)
Properties with high availability (180+ days): 55.9%
Properties with long-term bookings (180+ days): 44.8%

Minimum Stay Distributions

1 Night (28.8%)

1 Night

36 listings

28.8% of total

2 Nights (48.8%)

2 Nights

61 listings

48.8% of total

3 Nights (5.6%)

3 Nights

7 listings

5.6% of total

4-6 Nights (9.6%)

4-6 Nights

12 listings

9.6% of total

7-29 Nights (3.2%)

7-29 Nights

4 listings

3.2% of total

30+ Nights (4%)

30+ Nights

5 listings

4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.6%
Mid-length stays (4-6 nights) represent 9.6% of listings
Monthly+ stays (4%) suggest a stable extended-stay market
High market flexibility with 83.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (3.3%)

Super Strict 30 Days

4 listings

3.3% of total

Flexible (36.4%)

Flexible

44 listings

36.4% of total

Moderate (31.4%)

Moderate

38 listings

31.4% of total

Firm (22.3%)

Firm

27 listings

22.3% of total

Strict (6.6%)

Strict

8 listings

6.6% of total

Key Insights

Flexible is the preferred policy at 36.4% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 67.8% of the market
Strong market consensus around Flexible policies
Super Strict 30 Days policies are least common at 3.3% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jun, Jul, averaging 66 days
Shortest booking windows are in Jan, Mar, Feb, averaging 35 days
Summer shows the longest average booking window at 61 days, while Winter has the shortest at 39 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Feb when lead times are shortest

Popular Airbnb Amenities in Marburg

Below is the distribution of amenities across listings in Marburg:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 79.5% of total guests, indicating a dominant local market share.
Primary international markets: United States (5%) and Switzerland (1.8%)
English is the top language at 43.1%, followed by German (38.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%

Recommendations

Target marketing campaigns for Berlin and Marburg markets
Develop localized content for United States and Switzerland
Prioritize English and German language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Marburg. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Kruft	13	$3,817	$216.53	42%
Unkel	17	$3,413	$235.20	44%
Hemsbach	17	$2,970	$176.94	51%
Runkel	12	$2,913	$187.41	50%
Rieden	12	$2,526	$193.97	43%
Neef	10	$2,445	$178.02	35%
Bullay	11	$2,366	$196.26	44%
Hofheim am Taunus	13	$2,318	$167.52	50%
Bockenheim an der Weinstraße	12	$2,294	$148.55	38%
Willsbach	14	$2,198	$179.01	41%

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights