Marburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hesse, Germany
Is Airbnb profitable in Marburg in 2025? Explore comprehensive Airbnb analytics for Marburg, Hesse, Germany to uncover income potential. This 2025 STR market report for Marburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 142 active listings.
Whether you're considering an Airbnb investment in Marburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Marburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marburg is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,766+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,893 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $727, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marburg
Marburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marburg:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marburg
Average Daily Rate (ADR) Airbnb Trends in Marburg (2025)
Effective short term rental pricing strategy in Marburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marburg typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $149+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Marburg
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Airbnb Seasonality Analysis & Trends in Marburg (2025)
Peak Season (May, April, June)
- Revenue averages $1,809 per month
- Occupancy rates average 52.6%
- Daily rates average $77
Shoulder Season
- Revenue averages $1,628 per month
- Occupancy maintains around 57.2%
- Daily rates hold near $82
Low Season (January, February, March)
- Revenue drops to average $1,232 per month
- Occupancy decreases to average 46.1%
- Daily rates adjust to average $88
Seasonality Insights for Marburg
- The Airbnb seasonality in Marburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marburg's highest earning potential, with monthly revenues capable of climbing to $1,852, occupancy reaching a high of 60.8%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,155, occupancy could drop to 44.8%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marburg (2025)
Exploring the top neighborhoods for short-term rentals in Marburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lahnberge | A charming residential area with scenic views over the Lahn valley, attracting families and nature lovers. Its proximity to the university makes it appealing for students and academics. | Lahn River, Botanical Garden, Kunstverein Marburg, Universitätsstadt, Marburg Castle |
| Old Town (Altstadt) | The historic center of Marburg with its medieval architecture and vibrant atmosphere. Perfect for tourists looking for culture, shopping, and dining. | Marburg Castle, St. Elizabeth's Church, Old Botanical Garden, Market Square, University of Marburg |
| Bisher | A quiet and family-friendly neighborhood offering easy access to parks and recreational areas. Suitable for long-term stays and more local experiences. | Lahnpark, Waldpark, Playgrounds, Local shops, Community events |
| Mittelstadt | The central urban area featuring a mix of residential and commercial spaces. Attracts business travelers and those wanting to be in the heart of Marburg. | Shopping streets, Restaurants, Public transport access, Marburg's theater, Cafés and bars |
| Cappel | A suburban area known for its peaceful environment and community-oriented lifestyle, appealing to families and long-term visitors. | Local parks, Family-friendly amenities, Community center, Caffeterias, Nature walks |
| Richtsberg | A growing district with an interesting mix of cultural backgrounds and affordable housing options, popular with younger generations and international residents. | Community events, Richtsberg Park, Cultural festivals, Local markets, International cuisine options |
| Wehrda | A residential area known for its traditional German charm and community feel, ideal for guests seeking a local experience away from tourist spots. | Traditional German architecture, Community gatherings, Local breweries, Parks, Historic houses |
| Gisselberg | A more rural area on the outskirts of Marburg, it offers a serene environment and is popular with nature enthusiasts looking for tranquility and access to hiking. | Hiking trails, Nature reserves, Countryside views, Local farms, Bicycle routes |
Understanding Airbnb License Requirements & STR Laws in Marburg (2025)
While Marburg, Hesse, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big Living für 12 - 2 Terrassen - Kicker, 2 BBQs
Entire Place • 4 bedrooms
Tucan - Rooftop Terrace with View, BBQ, PS4+Stream
Entire Place • 2 bedrooms
Ara - Large Terrace, BBQ, Kicker, PS4+Streaming
Entire Place • 2 bedrooms
Celestial Old Town Maisonette
Entire Place • 2 bedrooms
Dream old town home
Entire Place • 2 bedrooms
Modern 3 rooms, 72 sqm apartment., balcony, parking space and much more.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Timo | 3 | $322,503 | 63 | 4.99/5.0 |
| Lina | 22 | $210,844 | 155 | 3.75/5.0 |
| Moritz | 3 | $128,815 | 116 | 4.83/5.0 |
| Bettina | 2 | $74,766 | 39 | 4.95/5.0 |
| Verena | 8 | $60,455 | 547 | 4.74/5.0 |
| Jenny | 3 | $42,193 | 202 | 3.22/5.0 |
| Bülent | 2 | $39,783 | 91 | 4.80/5.0 |
| Host #38673752 | 2 | $36,903 | 684 | 4.63/5.0 |
| Matt | 2 | $34,469 | 372 | 4.81/5.0 |
| Ewelina | 2 | $33,947 | 57 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marburg.
Dive Deeper: Advanced Marburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marburg
- The Marburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 142 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Marburg, Apartment/Condo properties are the most common (76.8%), reflecting the local real estate landscape.
- Houses represent a significant 19.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 3.5%) offer potential for unique stay experiences.
Marburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marburg
- The dominant room capacity in Marburg is 1 bedroom listings, making up 53.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.3% of the active Airbnb listings in Marburg, indicating a high concentration in these sizes.
- With over half the market (53.5%) consisting of studios or 1-bedroom units, Marburg is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Marburg.
Marburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marburg
- The most common guest capacity trend in Marburg vacation rentals is listings accommodating 2 guests (35.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marburg STR market, accounting for 54.9% of listings.
- A significant 41.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Marburg.
- On average, properties in Marburg are equipped to host 2.6 guests.
Marburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marburg
- The most common availability pattern in Marburg falls within the 181-270 days range, representing 29.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marburg (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
27.6% of total
2 Nights
56 listings
44.1% of total
3 Nights
8 listings
6.3% of total
4-6 Nights
10 listings
7.9% of total
7-29 Nights
6 listings
4.7% of total
30+ Nights
12 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Marburg is 2 Nights, adopted by 44.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.7%) of the Marburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.1% of Marburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marburg.
Marburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
3.3% of total
Flexible
44 listings
36.4% of total
Moderate
37 listings
30.6% of total
Firm
28 listings
23.1% of total
Strict
8 listings
6.6% of total
Cancellation Policy Insights for Marburg
- The prevailing Airbnb cancellation policy trend in Marburg is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (67.0%) and stricter (29.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Marburg.
- Using a Strict policy might deter some guests, as only 6.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marburg.
Marburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marburg
- The overall average booking lead time for vacation rentals in Marburg is 44 days.
- Guests book furthest in advance for stays during May (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Marburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Marburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marburg (2025)
Amenity Prevalence
Amenity Insights for Marburg
- Essential amenities in Marburg that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marburg: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marburg to stay competitive.
Marburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marburg
- The typical guest profile for Airbnb in Marburg consists of primarily domestic travelers (80%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 80.3% of guests.
- Key international markets include Germany (80.3%) and United States (4.3%).
- Top languages spoken are English (38.2%) followed by German (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Unkel | 17 | $3,064 | $231.22 | 42% |
| Kruft | 13 | $2,952 | $212.15 | 41% |
| Runkel | 13 | $2,597 | $191.73 | 49% |
| Hemsbach | 18 | $2,452 | $161.99 | 49% |
| Rieden | 12 | $2,361 | $171.93 | 47% |
| Bullay | 13 | $2,205 | $178.99 | 46% |
| Erden | 12 | $2,193 | $153.26 | 51% |
| Willsbach | 14 | $2,188 | $173.93 | 40% |
| Stromberg | 17 | $2,182 | $156.84 | 40% |
| Bad Hönningen | 13 | $2,077 | $195.33 | 36% |