Kassel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hesse, Germany
Is Airbnb profitable in Kassel in 2025? Explore comprehensive Airbnb analytics for Kassel, Hesse, Germany to uncover income potential. This 2025 STR market report for Kassel, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 479 active listings.
Whether you're considering an Airbnb investment in Kassel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kassel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kassel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kassel (2025)
Understanding the monthly revenue variations for Airbnb listings in Kassel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kassel is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kassel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,610+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $945 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $473, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kassel
Kassel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kassel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kassel:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kassel
Average Daily Rate (ADR) Airbnb Trends in Kassel (2025)
Effective short term rental pricing strategy in Kassel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kassel typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Kassel
Get Live Kassel Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kassel (2025)
Peak Season (May, April, October)
- Revenue averages $1,485 per month
- Occupancy rates average 47.8%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,317 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $88
Low Season (January, February, March)
- Revenue drops to average $979 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $86
Seasonality Insights for Kassel
- The Airbnb seasonality in Kassel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kassel's highest earning potential, with monthly revenues capable of climbing to $1,524, occupancy reaching a high of 51.6%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $940, occupancy could drop to 35.6%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kassel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kassel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kassel (2025)
Exploring the top neighborhoods for short-term rentals in Kassel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kassel Zentrum | The cultural heart of Kassel featuring museums, parks, and historical sites. A hotspot for tourists visiting the Bergpark Wilhelmshöhe and Documenta exhibits. | Bergpark Wilhelmshöhe, Documenta, Fridericianum, Orangerie, Herkules Monument, Kassel University |
| Bad Wilhelmshöhe | Located near the stunning Bergpark, this area is popular for family visits and nature enthusiasts. It's perfect for those seeking a tranquil retreat while still being close to the city. | Bergpark Wilhelmshöhe, Brahms House, Wilhelmshöhe Palace, Museum for Sepulchral Culture, Kassel Zoo |
| Vorderer Westen | A vibrant district with beautiful old buildings and trendy cafes, ideal for younger visitors and those looking for a lively atmosphere close to the university. | Dokumentationszentrum, Kassel University, Theater im Fulminant, Wilhelmshöhe Park, local cafes and bars |
| Waldau | This residential area offers a peaceful environment with easy access to nature, making it great for families and longer stays with access to local parks and woods. | Waldau Park, local nature trails, shopping areas, Schools, Kassel Windpark |
| Nord-Holland | Culturally rich neighborhood known for its multicultural community and proximity to the city center, attracting diverse visitors and long-term travelers. | Kassel Central Station, market places, local street food, urban parks |
| Kassel-Wilhelmshöhe | A suburban area close to the city's attractions and parks, making it suitable for families and visitors looking for a quieter stay while still enjoying urban comforts. | Stadtpark Wilhelmshöhe, events and local festivals, Eickener Straße shops |
| Aue | An affordable area with local charm, Aue is ideal for budget travelers and those looking for a more 'authentic' living experience in Kassel. | local community centers, Kassel parks, family-friendly venues, Kassel Aquarium |
| Kassel-Oberzwehren | This area combines the advantages of suburban life with proximity to the city, appealing to visitors looking for comfort and convenience. | Oberzwehren train station, local cafes, shopping centers, Bergpark nearby |
Understanding Airbnb License Requirements & STR Laws in Kassel (2025)
While Kassel, Hesse, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kassel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Kassel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kasselbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A hotel for you with all the benefits - 18 beds
Entire Place • 12 bedrooms
꧁CASsEL LOFTs • Premium Maisonette • JURA꧂
Entire Place • 2 bedrooms
Loft overlooking the City, swimming pond, Garden..
Entire Place • 2 bedrooms
Urban Jungle Apartment | Central, Wilhelmshöhe
Entire Place • 2 bedrooms
Weinberg Residence | Comfort in central location
Entire Place • 2 bedrooms
SoWi Home - Garden View & Parking, kitchen
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kassel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kassel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cassel Lofts | 12 | $383,514 | 260 | 4.83/5.0 |
| Olof | 1 | $229,127 | 33 | 4.85/5.0 |
| Mario | 3 | $117,052 | 111 | 4.41/5.0 |
| Angelika | 3 | $101,303 | 413 | 4.52/5.0 |
| Nick | 2 | $90,118 | 29 | 4.87/5.0 |
| Ninja | 3 | $85,845 | 59 | 4.96/5.0 |
| Sven | 3 | $85,448 | 124 | 4.82/5.0 |
| Mario | 4 | $77,954 | 165 | 3.31/5.0 |
| Marius | 7 | $77,564 | 903 | 4.12/5.0 |
| Lilli | 4 | $71,366 | 71 | 3.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kassel.
Dive Deeper: Advanced Kassel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kassel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKassel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kassel
- The Kassel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 479 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kassel, Apartment/Condo properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 17.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Kassel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kassel
- The dominant room capacity in Kassel is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Kassel, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kassel.
Kassel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kassel
- The most common guest capacity trend in Kassel vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kassel STR market, accounting for 50.1% of listings.
- On average, properties in Kassel are equipped to host 2.7 guests.
Kassel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kassel
- The most common availability pattern in Kassel falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kassel (27.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kassel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
121 listings
26.8% of total
2 Nights
214 listings
47.5% of total
3 Nights
39 listings
8.6% of total
4-6 Nights
24 listings
5.3% of total
7-29 Nights
18 listings
4% of total
30+ Nights
35 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kassel is 2 Nights, adopted by 47.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.3%) of the Kassel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.5% of Kassel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kassel.
Kassel Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.5% of total
Non-refundable
1 listings
0.2% of total
Flexible
158 listings
37.1% of total
Moderate
195 listings
45.8% of total
Firm
42 listings
9.9% of total
Strict
28 listings
6.6% of total
Cancellation Policy Insights for Kassel
- The prevailing Airbnb cancellation policy trend in Kassel is Moderate, used by 45.8% of listings.
- The market strongly favors guest-friendly terms, with 82.9% of listings offering Flexible or Moderate policies. This suggests guests in Kassel may expect booking flexibility.
- Strict cancellation policies are quite rare (6.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.8% market standard in Kassel.
- Using a Strict policy might deter some guests, as only 6.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kassel.
Kassel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kassel
- The overall average booking lead time for vacation rentals in Kassel is 48 days.
- Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Kassel.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Kassel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kassel (2025)
Amenity Prevalence
Amenity Insights for Kassel
- Essential amenities in Kassel that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kassel: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kassel to stay competitive.
Kassel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kassel
- The typical guest profile for Airbnb in Kassel consists of primarily domestic travelers (77%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 77.3% of guests.
- Key international markets include Germany (77.3%) and Netherlands (2.8%).
- Top languages spoken are English (38.2%) followed by German (33.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kassel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Runkel | 13 | $2,597 | $191.73 | 49% |
| Schwalefeld | 32 | $2,022 | $238.48 | 29% |
| Elend | 15 | $1,978 | $308.59 | 27% |
| Meimbressen | 15 | $1,836 | $157.15 | 31% |
| Löhnberg | 11 | $1,792 | $131.46 | 38% |
| Herzberg | 22 | $1,760 | $169.69 | 44% |
| Bömighausen | 17 | $1,753 | $147.18 | 41% |
| Hofheim am Taunus | 14 | $1,729 | $160.08 | 51% |
| Medebach | 92 | $1,719 | $218.70 | 29% |
| Eslohe | 24 | $1,702 | $157.77 | 41% |