Airbnb Market Analytics, Statistics and Data in Kassel, Hesse, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kassel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kassel:
How much do Airbnb hosts make on average per month in Kassel?
The short-term rental market in Kassel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,005 per month
- Strong performing properties (top 25%) make $1,695 or more
- Best-in-class properties (top 10%) achieve $2,735+ monthly
- Entry-level properties (bottom 25%) typically earn around $501
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kassel
The market in Kassel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kassel
Daily rates in Kassel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $102 or more
- Best-in-class properties (top 10%) pull in $159+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in Kassel
Peak Season (October, March, September)
- Revenue peaks at $1550.33 per month
- Occupancy rates reach 52.45%
- Daily rates average $90.65
Shoulder Season
- Revenue averages $1346.65 per month
- Occupancy maintains 45.38%
- Daily rates hold at $88.04
Low Season (July, December, January)
- Revenue drops to $929.86 per month
- Occupancy decreases to 34.04%
- Daily rates adjust to $85.61
Is it still profitable to do Airbnb in Kassel in 2025?
Yes! Kassel demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and monthly revenue averaging $1347 and With 479 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kassel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kassel-Mitte | The city center of Kassel is a bustling area with shops, restaurants, and cultural attractions. It is perfect for tourists looking to explore the local culture and history. | Wilhelmshöhe Palace, Bergpark Wilhelmshöhe, Fridericianum, Orangerie, Kassel Documenta, Karlsaue Park |
| Wutzler | A vibrant neighborhood close to the University of Kassel, attracting students and academics. Ideal for hosting young travelers and providing affordable housing options. | University of Kassel, Kasseler Kulturzentrum, local cafes, Theater der Nacht |
| Nord-Holland | A residential area with green spaces and parks, appealing to families looking for quieter stays while still being close to city amenities. | Karlsaue Park, Friedrichsplatz, local playgrounds, Zoo am Weinberg |
| Vellmar | Located just outside of Kassel, Vellmar offers a suburban atmosphere with easy access to the city. It's good for visitors seeking a peaceful retreat. | Vellmar Castle, local cycling paths, nature reserves, Südbahnhof Vellmar |
| Kassel-Bad Wilhelmshöhe | This area is known for its beautiful parks and historical sites, making it a great option for those interested in nature and history. | Bergpark Wilhelmshöhe, Hercules Monument, Löwenburg Castle, Waterfalls of Wilhelmshöhe |
| Wehlheiden | A quaint neighborhood with a mix of residential and commercial facilities, perfect for visitors who want a local experience. | Wilhelmshöher Allee, local shops, parks, Reinhardswald |
| Kassel-Waldau | An area known for its natural surroundings, appealing to nature lovers and hikers. Ideal for guests who prefer a more rural experience. | Diemelsee Nature Park, Waldau Mountain, hiking trails, local wildlife |
| Kassel-Nordstadt | A diverse community that offers a glimpse into Kassel's local life, great for hosts looking to attract tourists interested in authentic experiences. | local markets, art studios, cultural festivals, historic sites |
Do you need a license for Airbnb in Kassel?
We recommend checking directly with Kassel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kassel
A hotel for you with all the benefits - 18 beds
Entire Place • 12 bedrooms
꧁CASsEL LOFTs • Premium Maisonette • JURA꧂
Entire Place • 2 bedrooms
Loft overlooking the City, swimming pond, Garden..
Entire Place • 2 bedrooms
Urban Jungle Apartment | Central, Wilhelmshöhe
Entire Place • 2 bedrooms
Weinberg Residence | Comfort in central location
Entire Place • 2 bedrooms
CASsEL LOFTs • Stylish maisonette • Bergpark
Entire Place • 1 bedroom
Top Performing Professional Hosts in Kassel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cassel Lofts | 12 | $390,756 | 260 | 4.83/5.0 |
| Olof | 1 | $226,561 | 33 | 4.85/5.0 |
| Mario | 3 | $129,193 | 111 | 4.41/5.0 |
| Angelika | 3 | $113,846 | 413 | 4.52/5.0 |
| Sven | 3 | $94,421 | 124 | 4.82/5.0 |
| Nick | 2 | $90,133 | 29 | 4.87/5.0 |
| Ninja | 3 | $84,341 | 59 | 4.96/5.0 |
| Marius | 7 | $81,946 | 903 | 4.12/5.0 |
| Lilli | 4 | $81,407 | 71 | 3.56/5.0 |
| Wellprettyplaces | 5 | $77,159 | 23 | 3.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kassel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.7%), with apartment & condo and house properties comprising 95.0% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (5.0% combined)
Room Capacity Distribution
Analysis of 479 properties in Kassel shows that 1 bedroom properties are most prevalent, making up 49.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.4% of all listings.
Key Insights
- Most common: 1 bedroom (49.3%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 70.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 479 properties in Kassel reveals that 2 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 51.1% of the market.
Key Insights
- Most common capacity: 2 guests (27.6% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 51.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 479 properties in Kassel, the most common availability pattern is 271-366 days (41.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (41.5%)
- Most common booking duration: 91-180 days (27.6%)
- Properties with high availability (180+ days): 71.0%
- Properties with long-term bookings (180+ days): 32.2%
Minimum Stay Distributions
1 Night
124 listings
28.2% of total
2 Nights
211 listings
48.1% of total
3 Nights
43 listings
9.8% of total
4-6 Nights
29 listings
6.6% of total
7-29 Nights
19 listings
4.3% of total
30+ Nights
13 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.3%
- Mid-length stays (4-6 nights) represent 6.6% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 86.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.2% of total
Refundable
1 listings
0.2% of total
Super Strict 30 Days
2 listings
0.5% of total
Flexible
159 listings
37.6% of total
Moderate
193 listings
45.6% of total
Firm
41 listings
9.7% of total
Strict
26 listings
6.1% of total
Key Insights
- Moderate is the preferred policy at 45.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 83.2% of the market
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 58 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 40 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Kassel
Below is the distribution of amenities across listings in Kassel:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.6% of total guests, indicating a dominant local market share.
- Primary international markets: Netherlands (3%) and United States (2.4%)
- English is the top language at 44.2%, followed by German (39.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for Netherlands and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kassel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Runkel | 12 | $2,913 | $187.41 | 50% |
| Hofheim am Taunus | 13 | $2,318 | $167.52 | 50% |
| Elend | 19 | $2,012 | $270.34 | 29% |
| Schwalefeld | 35 | $1,954 | $233.00 | 30% |
| Herzberg | 23 | $1,911 | $170.35 | 45% |
| Lembruch | 43 | $1,871 | $205.20 | 27% |
| Bömighausen | 17 | $1,840 | $147.43 | 40% |
| Uslar | 18 | $1,835 | $205.22 | 31% |
| Weilburg | 14 | $1,835 | $116.97 | 49% |
| Löhnberg | 11 | $1,814 | $128.74 | 42% |
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