Würzburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bavaria, Germany
Is Airbnb profitable in Würzburg in 2025? Explore comprehensive Airbnb analytics for Würzburg, Bavaria, Germany to uncover income potential. This 2025 STR market report for Würzburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 289 active listings.
Whether you're considering an Airbnb investment in Würzburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Würzburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Würzburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Würzburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Würzburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Würzburg is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Würzburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,481+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,350 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,504 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $811, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Würzburg
Würzburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Würzburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Würzburg:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Würzburg
Average Daily Rate (ADR) Airbnb Trends in Würzburg (2025)
Effective short term rental pricing strategy in Würzburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Würzburg typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Würzburg
Get Live Würzburg Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Würzburg (2025)
Peak Season (June, May, July)
- Revenue averages $2,268 per month
- Occupancy rates average 52.6%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,832 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $108
Low Season (January, February, March)
- Revenue drops to average $1,294 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $109
Seasonality Insights for Würzburg
- The Airbnb seasonality in Würzburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Würzburg's highest earning potential, with monthly revenues capable of climbing to $2,376, occupancy reaching a high of 59.0%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,243, occupancy could drop to 39.4%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Würzburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Würzburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Würzburg (2025)
Exploring the top neighborhoods for short-term rentals in Würzburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Altstadt) | The heart of Würzburg, rich in history and architecture, making it a prime location for tourists. Visitors are drawn to its charming streets, historical sites, and vibrant atmosphere. | Würzburg Residence, Marienberg Fortress, Old Main Bridge, Saint Kilian Cathedral, Market Square |
| Sanderau | A picturesque neighborhood close to the city center, popular among families and long-term visitors for its peaceful environment and beautiful parks. | Botanical Garden, Würzburg University, Sanderau Park, Old Town proximity |
| Zellerau | A trendy area with a blend of old and new, attracting both locals and visitors. The area is known for its lively atmosphere and proximity to the river. | Würzburg River Promenade, Local restaurants and cafes, Sculpture Park |
| Heidingsfeld | A historic district offering a more local experience with a village feel. Attractive to visitors seeking a quiet place while still being a short distance from the city. | Old Town charm, Traditional Franconian taverns, Nearby vineyards |
| Rottendorf | A suburban area ideal for families and longer stays, with affordable housing options and access to rural attractions. | Vineyards, Local markets, Parks and recreational areas |
| Falkenhaus von Wolfenhausen | A historic building turned gallery and event space, drawing art enthusiasts and cultural visitors. It is located in the city center, making it convenient for tourists. | Cultural events, Art exhibitions, Café in the courtyard |
| Ludwigskohle | Known for its beautiful green spaces and proximity to the Main River, perfect for outdoor enthusiasts and families. | Main River trails, Community parks, Recreational activities |
| Versbach | A quiet, residential area that attracts visitors looking for a peaceful stay while being close to the main attractions of Würzburg. | Natural surroundings, Nearby hiking trails, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Würzburg (2025)
While Würzburg, Bavaria, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Würzburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Würzburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Würzburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Holiday home with pool in a prime location: Der Johannishof
Entire Place • 4 bedrooms
DND Design Loft: 170m ² | Parking | Netflix | Balcony
Entire Place • 3 bedrooms
Fewo Fischzucht - Sauna, Terrace - by homekeepers
Entire Place • 3 bedrooms
Large apartment in old town
Entire Place • 5 bedrooms
DND City oasis: Park | Netflix | Parking | Coffee
Entire Place • 2 bedrooms
Im Zentrum, Modernes City Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Würzburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Würzburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 15 | $405,314 | 918 | 4.55/5.0 |
| Homekeepers | 9 | $222,315 | 241 | 4.66/5.0 |
| Carolin | 12 | $193,726 | 508 | 4.39/5.0 |
| Markus | 20 | $191,768 | 1058 | 3.69/5.0 |
| Dominik | 2 | $166,980 | 123 | 4.96/5.0 |
| Jasmin Und Marcel | 3 | $160,734 | 65 | 4.85/5.0 |
| Christine | 12 | $157,734 | 292 | 4.56/5.0 |
| Günter | 6 | $121,384 | 298 | 3.79/5.0 |
| Michael | 5 | $119,368 | 381 | 4.68/5.0 |
| Johannes | 2 | $105,594 | 96 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Würzburg.
Dive Deeper: Advanced Würzburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Würzburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWürzburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Würzburg
- The Würzburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 289 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Würzburg, Apartment/Condo properties are the most common (89.6%), reflecting the local real estate landscape.
- Smaller segments like unique stays, hotel/boutique, outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
Würzburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Würzburg
- The dominant room capacity in Würzburg is 1 bedroom listings, making up 55.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Würzburg, indicating a high concentration in these sizes.
- With over half the market (55.4%) consisting of studios or 1-bedroom units, Würzburg is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Würzburg.
Würzburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Würzburg
- The most common guest capacity trend in Würzburg vacation rentals is listings accommodating 2 guests (27%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Würzburg STR market, accounting for 52.6% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Würzburg.
- On average, properties in Würzburg are equipped to host 3.4 guests.
Würzburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Würzburg
- The most common availability pattern in Würzburg falls within the 91-180 days range, representing 31.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Würzburg (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Würzburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
22.5% of total
2 Nights
109 listings
41.6% of total
3 Nights
24 listings
9.2% of total
4-6 Nights
14 listings
5.3% of total
7-29 Nights
9 listings
3.4% of total
30+ Nights
47 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Würzburg is 2 Nights, adopted by 41.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.1%) of the Würzburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Würzburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.6% of Würzburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Würzburg.
Würzburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
3.5% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
27 listings
10.5% of total
Moderate
159 listings
61.6% of total
Firm
29 listings
11.2% of total
Strict
33 listings
12.8% of total
Cancellation Policy Insights for Würzburg
- The prevailing Airbnb cancellation policy trend in Würzburg is Moderate, used by 61.6% of listings.
- The market strongly favors guest-friendly terms, with 72.1% of listings offering Flexible or Moderate policies. This suggests guests in Würzburg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.6% market standard in Würzburg.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Würzburg.
Würzburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Würzburg
- The overall average booking lead time for vacation rentals in Würzburg is 47 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Würzburg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Würzburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Würzburg (2025)
Amenity Prevalence
Amenity Insights for Würzburg
- Essential amenities in Würzburg that guests expect include: Smoke alarm, Heating, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Würzburg: Smoke alarm, Heating, Wifi, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Würzburg to stay competitive.
Würzburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Würzburg
- The typical guest profile for Airbnb in Würzburg consists of primarily domestic travelers (70%), often arriving from nearby Munich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 70.0% of guests.
- Key international markets include Germany (70%) and United States (5.5%).
- Top languages spoken are English (39.1%) followed by German (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Munich and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Würzburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kusterdingen | 11 | $3,048 | $190.39 | 52% |
| Runkel | 13 | $2,597 | $191.73 | 49% |
| Hemsbach | 18 | $2,452 | $161.99 | 49% |
| Willsbach | 14 | $2,188 | $173.93 | 40% |
| Rothenburg ob der Tauber | 39 | $2,086 | $137.43 | 46% |
| Kötz | 13 | $2,073 | $162.11 | 50% |
| Elzach | 21 | $2,061 | $234.77 | 38% |
| Ottenhöfen im Schwarzwald | 11 | $2,021 | $189.53 | 46% |
| Mörfelden | 30 | $2,020 | $130.61 | 55% |
| Frankenthal (Pfalz) | 11 | $2,006 | $119.83 | 53% |