Prien am Chiemsee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bavaria, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Prien am Chiemsee in 2025? Explore comprehensive Airbnb analytics for Prien am Chiemsee, Bavaria, Germany to uncover income potential. This 2025 STR market report for Prien am Chiemsee, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.

Whether you're considering an Airbnb investment in Prien am Chiemsee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prien am Chiemsee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Prien am Chiemsee Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$123
The average rental revenue earned for an occupied room per day in Prien am Chiemsee.
Occupancy Rate(?)
49.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,709
Typical annual income for an Airbnb listing in Prien am Chiemsee. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.8%
Slight decrease (-7.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Prien am Chiemsee.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Prien am Chiemsee.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
57
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Prien am Chiemsee (2025)

Understanding the monthly revenue variations for Airbnb listings in Prien am Chiemsee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prien am Chiemsee is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prien am Chiemsee across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,321+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,181 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,386 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $905, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Prien am Chiemsee

Prien am Chiemsee Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Prien am Chiemsee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prien am Chiemsee:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Prien am Chiemsee

Average Daily Rate (ADR) Airbnb Trends in Prien am Chiemsee (2025)

Effective short term rental pricing strategy in Prien am Chiemsee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prien am Chiemsee typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
  • Typical properties (Median) charge around $112 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Prien am Chiemsee

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Airbnb Seasonality Analysis & Trends in Prien am Chiemsee (2025)

Peak Season (August, July, June)
  • Revenue averages $2,662 per month
  • Occupancy rates average 69.4%
  • Daily rates average $123
Shoulder Season
  • Revenue averages $1,585 per month
  • Occupancy maintains around 49.9%
  • Daily rates hold near $123
Low Season (January, February, March)
  • Revenue drops to average $979 per month
  • Occupancy decreases to average 31.2%
  • Daily rates adjust to average $123

Seasonality Insights for Prien am Chiemsee

  • The Airbnb seasonality in Prien am Chiemsee shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Prien am Chiemsee's highest earning potential, with monthly revenues capable of climbing to $2,912, occupancy reaching a high of 76.6%, and ADRs peaking at $132.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $894, occupancy could drop to 29.0%, and ADRs may adjust down to $119.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prien am Chiemsee.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Prien am Chiemsee seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Prien am Chiemsee (2025)

Exploring the top neighborhoods for short-term rentals in Prien am Chiemsee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Prien am Chiemsee Center
The town center of Prien offers easy access to shops, restaurants, and local attractions. Ideal for guests who want to immerse themselves in Bavarian culture and enjoy the beautiful lakeside scenery.
Chiemsee Lake, Priener Kurpark, Bavarian Railway Museum, local cafes and restaurants, Chiemsee ferry terminal
Chiemsee Promenade
A picturesque promenade along the shores of Lake Chiemsee, perfect for guests looking to enjoy water activities and scenic views. This area attracts vacationers looking to relax and engage in outdoor activities.
Chiemsee Island (Herreninsel), Statue of King Ludwig II, Lake activities (boating, swimming), Biking trails, Beach areas
Bernau am Chiemsee
A nearby village with stunning mountain views and lake access. Attracts those who seek tranquility and nature while still being close to the attractions of Prien.
Bavarian Alps views, hiking trails, local farms, Chiemsee swimming spots, traditional Bavarian beer gardens
Stockdorf
A quaint district with a charming vibe, perfect for families and couples looking for a peaceful getaway. Close to nature and outdoor activities.
Nature trails, countryside views, local gastronomy, fishing spots, quiet relaxation areas
Aschau im Chiemgau
Located a bit further but offers beautiful views and numerous outdoor activities. Ideal for nature lovers and those who enjoy hiking in the Alps.
Hochries mountain, Wandering trails, Nature parks, Cozy alps huts, Historic sites
Rimsting
A small, secluded area that appeals to visitors looking for privacy and close community feel. Great for guests looking for quiet retreats.
Lakeside parks, Quiet walking paths, Bavarian scenery, Local cultural events, Fishing spots
Bad Endorf
This spa town nearby attracts visitors seeking relaxation and wellness alongside the beauty of Lake Chiemsee, suitable for those wanting health and leisure.
Thermal baths, Chiemsee wellness centers, Relaxation parks, Beach access, Wellness activities
Gstadt am Chiemsee
A beautiful village located on the western shore of Lake Chiemsee known for its traditional charm and access to the lake, great for a relaxing stay.
Historical sites, local fishing docks, lake boat rides, Bavarian architecture, Charming restaurants

Understanding Airbnb License Requirements & STR Laws in Prien am Chiemsee (2025)

While Prien am Chiemsee, Bavaria, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prien am Chiemsee to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Prien am Chiemsee (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Prien am Chiemseebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Loft flat in the heart of Prien - 100m² - SmartTV

Loft flat in the heart of Prien - 100m² - SmartTV

Entire Place • 1 bedroom

$50,491
Revenue
77.7%
Occupancy
$156.38
Daily Rate
Apartment with mountain views

Apartment with mountain views

Entire Place • 2 bedrooms

$34,603
Revenue
61.3%
Occupancy
$122.74
Daily Rate
Beautiful 2 rooms. Attic apartment in the heart of Priens

Beautiful 2 rooms. Attic apartment in the heart of Priens

Entire Place • 1 bedroom

$33,945
Revenue
71.7%
Occupancy
$131.32
Daily Rate
In 10 minutes walk to the lake

In 10 minutes walk to the lake

Entire Place • 2 bedrooms

$30,737
Revenue
42.8%
Occupancy
$173.26
Daily Rate
Amazing apartment in Prien am Chiemsee

Amazing apartment in Prien am Chiemsee

Entire Place • 4 bedrooms

$30,275
Revenue
73.4%
Occupancy
$150.78
Daily Rate
House in Prien am Chiemsee

House in Prien am Chiemsee

Entire Place • 2 bedrooms

$27,563
Revenue
56.8%
Occupancy
$268.78
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Prien am Chiemsee (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Prien am Chiemsee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Valentina4$57,5592084.74/5.0
Jakob1$50,491305.00/5.0
Roman2$45,256184.48/5.0
Ines & Dieter3$44,6972744.90/5.0
Julia3$41,2183084.92/5.0
Julian1$34,603335.00/5.0
Stephanie1$33,9452084.98/5.0
Sabine2$32,9862124.97/5.0
Peter1$30,275214.81/5.0
Maria1$27,56345.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prien am Chiemsee.

Dive Deeper: Advanced Prien am Chiemsee STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prien am Chiemsee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Prien am Chiemsee Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Prien am Chiemsee

  • The Prien am Chiemsee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 57 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Prien am Chiemsee, Apartment/Condo properties are the most common (77.2%), reflecting the local real estate landscape.
  • Houses represent a significant 21.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 1.8%) offer potential for unique stay experiences.

Prien am Chiemsee Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Prien am Chiemsee

  • The dominant room capacity in Prien am Chiemsee is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.7% of the active Airbnb listings in Prien am Chiemsee, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (8.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Prien am Chiemsee.

Prien am Chiemsee Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Prien am Chiemsee

  • The most common guest capacity trend in Prien am Chiemsee vacation rentals is listings accommodating 4 guests (29.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Prien am Chiemsee STR market, accounting for 54.4% of listings.
  • 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prien am Chiemsee.
  • On average, properties in Prien am Chiemsee are equipped to host 3.2 guests.

Prien am Chiemsee Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Prien am Chiemsee

  • The most common availability pattern in Prien am Chiemsee falls within the 181-270 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Prien am Chiemsee (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Prien am Chiemsee Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.7%)

1 Night

7 listings

13.7% of total

2 Nights (13.7%)

2 Nights

7 listings

13.7% of total

3 Nights (23.5%)

3 Nights

12 listings

23.5% of total

4-6 Nights (21.6%)

4-6 Nights

11 listings

21.6% of total

7-29 Nights (7.8%)

7-29 Nights

4 listings

7.8% of total

30+ Nights (19.6%)

30+ Nights

10 listings

19.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Prien am Chiemsee is 3 Nights, adopted by 23.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (19.6%) caters to monthly stays (30+ nights) in Prien am Chiemsee, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 23.5% of Prien am Chiemsee hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prien am Chiemsee.

Prien am Chiemsee Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.8%)

Flexible

8 listings

17.8% of total

Moderate (28.9%)

Moderate

13 listings

28.9% of total

Firm (33.3%)

Firm

15 listings

33.3% of total

Strict (20%)

Strict

9 listings

20% of total

Cancellation Policy Insights for Prien am Chiemsee

  • The prevailing Airbnb cancellation policy trend in Prien am Chiemsee is Firm, used by 33.3% of listings.
  • A majority (53.3%) of hosts in Prien am Chiemsee utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33.3% market standard in Prien am Chiemsee.
  • Regularly review your cancellation policy against competitors and market demand shifts in Prien am Chiemsee.

Prien am Chiemsee STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Prien am Chiemsee

  • The overall average booking lead time for vacation rentals in Prien am Chiemsee is 57 days.
  • Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Prien am Chiemsee.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
  • Monitor your own booking lead times against these Prien am Chiemsee averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Prien am Chiemsee (2025)

Amenity Prevalence

Amenity Insights for Prien am Chiemsee

  • Essential amenities in Prien am Chiemsee that guests expect include: Wifi, Essentials, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Prien am Chiemsee: Wifi, Essentials, Heating.
  • Prioritize adding missing essentials: Essentials, Heating.
  • Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Prien am Chiemsee to stay competitive.

Prien am Chiemsee Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Prien am Chiemsee

  • The typical guest profile for Airbnb in Prien am Chiemsee consists of primarily domestic travelers (75%), often arriving from nearby Munich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 74.7% of guests.
  • Key international markets include Germany (74.7%) and France (3.6%).
  • Top languages spoken are English (38.3%) followed by German (34.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Munich and Berlin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Prien am Chiemsee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Hallstatt27$5,147$301.8063%
Bayrischzell30$4,718$392.8742%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Steinberg am Rofan11$4,394$311.7140%
Reith bei Kitzbühel44$3,766$308.6945%
Sankt Martin am Tennengebirge13$3,674$240.0051%
Cortina d'Ampezzo265$3,522$379.5343%
Hof bei Salzburg16$3,251$219.1851%
Wiesing16$3,222$208.1052%

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