Murter Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Šibenik-Knin County, Croatia
Is Airbnb profitable in Murter in 2025? Explore comprehensive Airbnb analytics for Murter, Šibenik-Knin County, Croatia to uncover income potential. This 2025 STR market report for Murter, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 223 active listings.
Whether you're considering an Airbnb investment in Murter, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murter Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murter Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murter (2025)
Understanding the monthly revenue variations for Airbnb listings in Murter is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murter is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murter across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,257+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,898 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,029 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $463, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murter
Murter Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murter STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murter:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murter
Average Daily Rate (ADR) Airbnb Trends in Murter (2025)
Effective short term rental pricing strategy in Murter involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murter typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Murter
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Airbnb Seasonality Analysis & Trends in Murter (2025)
Peak Season (August, July, November)
- Revenue averages $2,906 per month
- Occupancy rates average 46.1%
- Daily rates average $190
Shoulder Season
- Revenue averages $1,401 per month
- Occupancy maintains around 26.0%
- Daily rates hold near $181
Low Season (January, February, April)
- Revenue drops to average $754 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $179
Seasonality Insights for Murter
- The Airbnb seasonality in Murter shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murter's highest earning potential, with monthly revenues capable of climbing to $3,571, occupancy reaching a high of 56.7%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $617, occupancy could drop to 16.5%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murter.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murter seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murter (2025)
Exploring the top neighborhoods for short-term rentals in Murter? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murter Town | The main settlement on Murter Island, providing easy access to local amenities, restaurants, and beautiful beaches. It's a prime spot for tourists looking for a quaint Croatian island experience. | Murter Marina, Slanica Beach, Podvrske Beach, Murter Town Square, Local seafood restaurants |
| Slanica Beach | One of the most popular beaches on the island, known for its clear waters and family-friendly atmosphere. Great for attracting beachgoers and families during the summer months. | Slanica Beach, Water sports activities, Sunbathing spots, Beach bars, Nearby restaurants |
| Colentum | A historic site with archaeological remains and beautiful views of the Adriatic Sea. Ideal for guests interested in history and culture, as well as stunning sunsets. | Colentum Archaeological site, Stunning sea views, Nature trails, Rural surroundings |
| Tisno | A charming town located on the mainland near Murter, known for its beautiful waterfront, historic sites, and proximity to festivals, especially the famous Love Festival. | Tisno waterfront, Festivals and events, Local markets, Historic churches, St. Nicholas Island |
| Betina | This picturesque village is famous for its traditional shipbuilding and offers a serene environment with beautiful architecture and close proximity to the beach. | Betina Marina, Church of St. Francis, Traditional wooden boats, Beaches nearby, Tranquil atmosphere |
| Kornati National Park | Just a short boat ride away, this national park is famous for its breathtaking islands and clear waters, appealing to nature lovers and adventure seekers. | Kornati Islands, Diving spots, Boat tours, Nature walks, Scenic viewpoints |
| Pirovac | A small town near Murter with beautiful beaches and a relaxed vibe, attracting families and those looking to escape the busier tourist hotspots. | Pirovac Beach, Natural parks nearby, Local eateries, Calm waterfront, Cultural festivals |
| Krka National Park | Located a little further inland, this national park is famous for its waterfalls and natural beauty, attracting visitors for day trips from Murter. | Krka Waterfalls, Ethno villages, Walking trails, Boat tours, Breathtaking views |
Understanding Airbnb License Requirements & STR Laws in Murter (2025)
While Murter, Šibenik-Knin County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murter to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murter (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 bedroom stunning home in Murter
Entire Place • 4 bedrooms
Amazing apartment in Murter with WiFi
Entire Place • 5 bedrooms
Spa holiday house,sea view,pool, jakuzzi,sauna,gym
Entire Place • 4 bedrooms
Villa Amalia Murter -My Luxoria villas
Entire Place • 5 bedrooms
Island view condo, private swimming pool, parking
Entire Place • 2 bedrooms
Villa Hramina - Vacation in Paradise
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murter (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murter based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #159971383 | 1 | $167,142 | 0 | 0.00/5.0 |
| Josip | 21 | $149,020 | 51 | 1.84/5.0 |
| Novasol | 1 | $84,568 | 4 | 5.00/5.0 |
| Marko | 8 | $76,841 | 93 | 3.98/5.0 |
| Andrija | 5 | $69,639 | 59 | 4.96/5.0 |
| Vesna | 1 | $52,783 | 14 | 4.79/5.0 |
| Darijo - VIP Holiday Booker | 2 | $45,929 | 5 | 2.50/5.0 |
| Domagoj | 3 | $45,845 | 65 | 4.85/5.0 |
| Marko - My Luxoria | 1 | $41,912 | 8 | 4.88/5.0 |
| Michael | 1 | $41,201 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murter.
Dive Deeper: Advanced Murter STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murter. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurter Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murter
- The Murter Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 223 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murter, Apartment/Condo properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 33.2% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, hotel/boutique, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Murter Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murter
- The dominant room capacity in Murter is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.3% of the active Airbnb listings in Murter, indicating a high concentration in these sizes.
- A significant 20.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murter.
Murter Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murter
- The most common guest capacity trend in Murter vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Murter STR market, accounting for 46.6% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murter.
- On average, properties in Murter are equipped to host 4.6 guests.
Murter Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murter
- The most common availability pattern in Murter falls within the 271-366 days range, representing 82.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Murter (45.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murter Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
27% of total
2 Nights
13 listings
6% of total
3 Nights
34 listings
15.8% of total
4-6 Nights
76 listings
35.3% of total
7-29 Nights
26 listings
12.1% of total
30+ Nights
8 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Murter is 4-6 Nights, adopted by 35.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.3% of Murter hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murter.
Murter Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
3.8% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
28 listings
17.9% of total
Moderate
33 listings
21.2% of total
Firm
39 listings
25% of total
Strict
49 listings
31.4% of total
Cancellation Policy Insights for Murter
- The prevailing Airbnb cancellation policy trend in Murter is Strict, used by 31.4% of listings.
- A majority (56.4%) of hosts in Murter utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.4% market standard in Murter.
- With 31.4% using Strict terms, this is a viable option in Murter, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Murter.
Murter STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murter
- The overall average booking lead time for vacation rentals in Murter is 84 days.
- Guests book furthest in advance for stays during August (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Murter.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Murter averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murter (2025)
Amenity Prevalence
Amenity Insights for Murter
- Essential amenities in Murter that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murter: Wifi, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murter to stay competitive.
Murter Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murter
- The typical guest profile for Airbnb in Murter consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.5% of guests.
- Key international markets include Germany (17.9%) and United Kingdom (11.2%).
- Top languages spoken are English (43%) followed by German (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murter Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Zemunik Donji | 25 | $2,525 | $306.39 | 51% |
| Kamen | 13 | $2,516 | $295.34 | 52% |