Airbnb Market Analytics, Statistics and Data in Murter, Šibenik-Knin County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Murter? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Murter:
How much do Airbnb hosts make on average per month in Murter?
The short-term rental market in Murter shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $939 per month
- Strong performing properties (top 25%) make $1,666 or more
- Best-in-class properties (top 10%) achieve $3,035+ monthly
- Entry-level properties (bottom 25%) typically earn around $461
Revenue Variations by Month
Occupancy Rates Throughout the Year in Murter
The market in Murter shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 53%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Murter
Daily rates in Murter vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $170 or more
- Best-in-class properties (top 10%) pull in $330+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Murter
Peak Season (August, July, November)
- Revenue peaks at $3749.84 per month
- Occupancy rates reach 56.23%
- Daily rates average $216.62
Shoulder Season
- Revenue averages $1546.43 per month
- Occupancy maintains 27.94%
- Daily rates hold at $185.84
Low Season (April, March, February)
- Revenue drops to $272.73 per month
- Occupancy decreases to 10.32%
- Daily rates adjust to $157.83
Is it still profitable to do Airbnb in Murter in 2025?
Yes! Murter demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and monthly revenue averaging $1546 and With 266 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Murter
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Slanica Beach | Beautiful sandy beach with clear waters, ideal for families and sunbathers. Not far from local amenities, making it a popular choice for vacationers. | Slanica Beach, Beach bars, Water sports activities, Scuba diving spots, Nature walks |
| Murterski Mlin | A quieter area close to nature, perfect for those looking for tranquility away from the busier beaches. Attractive for eco-tourism and natural retreats. | Sailing spots, Hiking trails, Natural parks, Fishing areas, Rural cuisine |
| Tisno | Charming town known for its vibrant summer festivals and events. Close to the beach with a welcoming atmosphere, making it great for nightlife and cultural experiences. | Tisno Bridge, Summer festivals, Local markets, Waterfront dining, Live music venues |
| Betina | A picturesque coastal village with traditional architecture and a rich maritime history. Ideal for those seeking a quaint, cultural experience. | Betina Museum of Wooden Shipbuilding, Traditional wooden boats, Lively waterfront, Cafés and restaurants, Scenic coastal walks |
| Jezera | A peaceful suburb with beautiful beaches and local restaurants. Offers a family-friendly environment with access to water sports and relaxation. | Jezera Beach, Water sports rentals, Local seafood restaurants, Nature parks, Family recreational areas |
| Pirovac | Famous for its beautiful landscapes and historical landmarks. It provides various recreational activities for tourists and is great for beach lovers. | Pirovac Beach, Historical ruins, Vibrant local festivals, Aquatic sports, Surrounding nature parks |
| Kampanel Beach | A serene beach with untouched natural beauty, offering a perfect spot for relaxation and privacy. It's favored by those who enjoy a calm seaside retreat. | Kampanel Beach, Secluded coves, Sunset views, Nature trails, Picnic areas |
| Murter Town Center | The heart of Murter, offering a mix of local culture, dining, and shopping. It's ideal for visitors looking to experience local life alongside tourism. | Local markets, Traditional restaurants, Historical architecture, Cultural events, Art galleries |
Do you need a license for Airbnb in Murter?
We recommend checking directly with Murter's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Murter
4 bedroom stunning home in Murter
Entire Place • 4 bedrooms
Amazing apartment in Murter with WiFi
Entire Place • 5 bedrooms
Spa holiday house,sea view,pool, jakuzzi,sauna,gym
Entire Place • 4 bedrooms
Villa Amalia Murter -My Luxoria villas
Entire Place • 5 bedrooms
Island view condo, private swimming pool, parking
Entire Place • 2 bedrooms
2 bedroom lovely home in Murter
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Murter
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 159971383 | 1 | $197,150 | 0 | 0.00/5.0 |
| Josip | 21 | $159,190 | 51 | 1.84/5.0 |
| Marko | 10 | $103,591 | 98 | 3.64/5.0 |
| Novasol | 1 | $90,940 | 4 | 5.00/5.0 |
| Andrija | 5 | $72,240 | 59 | 4.96/5.0 |
| Vesna | 1 | $52,956 | 14 | 4.79/5.0 |
| Darijo - VIP Holiday Booker | 2 | $45,176 | 6 | 2.50/5.0 |
| Domagoj | 3 | $43,687 | 65 | 4.85/5.0 |
| Marko - My Luxoria | 1 | $43,165 | 8 | 4.88/5.0 |
| Petra | 8 | $42,755 | 32 | 3.69/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Murter
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97%), with apartment & condo and house properties comprising 96.9% of inventory
- Untapped potential in others, unique stays, boutique & hotels, outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 266 properties in Murter shows that 2 bedrooms properties are most prevalent, making up 45.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 78.6% of all listings.
Key Insights
- Most common: 2 bedrooms (45.5%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 78.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 266 properties in Murter reveals that 4 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 4 guests (30.8% of market)
- Least common capacity: 7 guests (4.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 266 properties in Murter, the most common availability pattern is 271-366 days (87.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (44.7% of properties).
Key Insights
- Most common availability window: 271-366 days (87.6%)
- Most common booking duration: 1-30 days (44.7%)
- Properties with high availability (180+ days): 99.2%
- Properties with long-term bookings (180+ days): 0.8%
Minimum Stay Distributions
1 Night
60 listings
27.8% of total
2 Nights
14 listings
6.5% of total
3 Nights
39 listings
18.1% of total
4-6 Nights
77 listings
35.6% of total
7-29 Nights
23 listings
10.6% of total
30+ Nights
3 listings
1.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.3%
- Mid-length stays (4-6 nights) represent 35.6% of listings
- Monthly+ stays (1.4%) suggest a stable extended-stay market
- High market flexibility with 52.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
4.1% of total
Super Strict 30 Days
3 listings
1.5% of total
Flexible
40 listings
20.5% of total
Moderate
35 listings
17.9% of total
Firm
46 listings
23.6% of total
Strict
63 listings
32.3% of total
Key Insights
- Strict is the preferred policy at 32.3% of listings
- The market shows a balanced distribution between guest-friendly (38.4%) and strict (55.9%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Sep, averaging 101 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 16 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 17 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Murter
Below is the distribution of amenities across listings in Murter:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (24.4%) and Croatia (17.7%)
- English is the top language at 56.3%, followed by German (21.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.7%
Recommendations
- Target marketing campaigns for Zagreb and England markets
- Develop localized content for United Kingdom and Croatia
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Murter. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 40 | $3,693 | $407.00 | 45% |
| Dugopolje | 22 | $3,427 | $404.74 | 51% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Srinjine | 37 | $3,065 | $407.91 | 46% |
| Općina Klis | 97 | $2,807 | $384.47 | 49% |
| Grad Solin | 224 | $2,570 | $277.20 | 47% |
| Žrnovnica | 90 | $2,427 | $276.60 | 50% |
| Zemunik Donji | 29 | $2,120 | $324.14 | 46% |
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