Airbnb Market Analytics, Statistics and Data in Grad Omiš, Split-Dalmatia County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Grad Omiš? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Grad Omiš:
How much do Airbnb hosts make on average per month in Grad Omiš?
The short-term rental market in Grad Omiš shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,240 per month
- Strong performing properties (top 25%) make $2,949 or more
- Best-in-class properties (top 10%) achieve $6,888+ monthly
- Entry-level properties (bottom 25%) typically earn around $531
Revenue Variations by Month
Occupancy Rates Throughout the Year in Grad Omiš
The market in Grad Omiš shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Grad Omiš
Daily rates in Grad Omiš vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $201 or more
- Best-in-class properties (top 10%) pull in $401+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
Get Live Grad Omiš Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Grad Omiš
Peak Season (July, August, March)
- Revenue peaks at $4659.60 per month
- Occupancy rates reach 57.85%
- Daily rates average $250.20
Shoulder Season
- Revenue averages $2733.89 per month
- Occupancy maintains 34.20%
- Daily rates hold at $199.17
Low Season (February, January, December)
- Revenue drops to $844.47 per month
- Occupancy decreases to 14.31%
- Daily rates adjust to $158.84
Is it still profitable to do Airbnb in Grad Omiš in 2025?
Yes! Grad Omiš demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $2734 and As a mature market with 1514 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Grad Omiš
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Omiš Old Town | Charming historic town with stunning medieval architecture and a picturesque waterfront. Ideal for tourists wanting to experience local culture and history. | Fortica Fortress, Mirabella Fortress, Omiš Riviera, Local beaches, Cetina River excursions |
| Sandy Beach | Beautiful sandy beach that attracts families and beachgoers looking for relaxation and sun. Popular for summer holidays and water activities. | Omiš Main Beach, Nugal Beach, Cetina River activities, Beach bars, Sunbathing spots |
| Cetina River | Scenic river area popular for outdoor activities such as rafting and kayaking. Attractive for adventure seekers and nature lovers. | Rafting and kayaking, Hiking trails, Natural beauty and falls, Eco tours, Adventure sports |
| Dugi Rat | Nearby coastal town with calm beaches and a family-friendly atmosphere. A great option for those looking for quieter spots close to Omiš. | Dugi Rat beach, Local cafes and restaurants, Walking paths along the coast, Family-friendly environment |
| Stanići | Small village near Omiš with beautiful views and serene beaches. Popular with visitors looking for a peaceful stay away from the crowds. | Stanići beach, Scenic viewpoints, Traditional stone houses, Local dining options |
| Pisak | Charming little village known for its untouched beauty and crystal-clear waters. Ideal for those seeking relaxation and nature. | Pisak beach, Quiet coves, Local charm, Walking trails to nearby beaches |
| Podstrana | Suburban area with beautiful beaches and coastal resorts. Attracts both tourists and locals looking for leisure activities and dining. | Podstrana beach, Resorts and bars, Proximity to Split, Water sports |
| Tucepi | Popular tourist destination known for its long beach and vibrant nightlife scene. Attracts visitors looking for entertainment and relaxation. | Tucepi beach, Nightclubs and bars, Restaurants with local cuisine, Promenade walks |
Do you need a license for Airbnb in Grad Omiš?
We recommend checking directly with Grad Omiš's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Grad Omiš
VILLA ALMIC, heated pool, Media room, playground
Entire Place • 5 bedrooms
Seaview Villa Blue Lagoon heated pool, beach 70m
Entire Place • 6 bedrooms
Seaview villa flora - heated pool and spa
Entire Place • 8 bedrooms
Villa BAMM- 36sqm pool, 5 bedrooms and sea views
Entire Place • 5 bedrooms
Villa Perla Blu 4 bedrooms, heated pool, jacuzzi,
Entire Place • 4 bedrooms
Beachfront Holiday Home - Private Heated Pool
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Grad Omiš
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| FERIE HOME Agency | 51 | $4,235,189 | 471 | 3.89/5.0 |
| Marina | 30 | $526,767 | 148 | 2.78/5.0 |
| Bernard | 5 | $334,592 | 207 | 4.84/5.0 |
| Active Holidays | 40 | $316,645 | 152 | 2.54/5.0 |
| Novasol | 12 | $295,185 | 33 | 1.20/5.0 |
| Josipa | 37 | $294,141 | 40 | 1.02/5.0 |
| Alenka | 10 | $210,047 | 929 | 4.56/5.0 |
| Orgon Tourist Agency | 4 | $200,413 | 9 | 2.50/5.0 |
| Adriana | 14 | $195,030 | 26 | 0.96/5.0 |
| Novasol | 12 | $175,235 | 36 | 3.29/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Grad Omiš
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.7%), with apartment & condo and house properties comprising 95.9% of inventory
- Untapped potential in others, boutique & hotels segments (4.2% combined)
Room Capacity Distribution
Analysis of 1,514 properties in Grad Omiš shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.2% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 67.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,514 properties in Grad Omiš reveals that 4 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 48.7% of the market.
Key Insights
- Most common capacity: 4 guests (28.1% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 48.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,514 properties in Grad Omiš, the most common availability pattern is 271-366 days (77.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (43.1% of properties).
Key Insights
- Most common availability window: 271-366 days (77.9%)
- Most common booking duration: 1-30 days (43.1%)
- Properties with high availability (180+ days): 96.3%
- Properties with long-term bookings (180+ days): 4.2%
Minimum Stay Distributions
1 Night
230 listings
19.3% of total
2 Nights
82 listings
6.9% of total
3 Nights
186 listings
15.6% of total
4-6 Nights
531 listings
44.6% of total
7-29 Nights
149 listings
12.5% of total
30+ Nights
13 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 26.2%
- Mid-length stays (4-6 nights) represent 44.6% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 41.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
84 listings
7.2% of total
Super Strict 30 Days
83 listings
7.1% of total
Flexible
98 listings
8.4% of total
Moderate
117 listings
10% of total
Firm
292 listings
25% of total
Strict
495 listings
42.3% of total
Key Insights
- Strict is the preferred policy at 42.3% of listings
- Stricter policies (Firm & Strict) dominate at 67.3% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 7.1% of listings
Recommendations
- The market supports stricter policies, with 67.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 112 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 53 days
- Summer shows the longest average booking window at 112 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 112 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Grad Omiš
Below is the distribution of amenities across listings in Grad Omiš:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (24.5%) and France (15.3%)
- English is the top language at 55.1%, followed by German (21.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for England and Berlin markets
- Develop localized content for United Kingdom and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Grad Omiš. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 40 | $3,693 | $407.00 | 45% |
| Dugopolje | 22 | $3,427 | $404.74 | 51% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Srinjine | 37 | $3,065 | $407.91 | 46% |
| Općina Klis | 97 | $2,807 | $384.47 | 49% |
| Majkovi | 19 | $2,694 | $331.76 | 43% |
| Grad Solin | 224 | $2,570 | $277.20 | 47% |
| Žrnovnica | 90 | $2,427 | $276.60 | 50% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights