Grad Omiš Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Split-Dalmatia County, Croatia
Is Airbnb profitable in Grad Omiš in 2025? Explore comprehensive Airbnb analytics for Grad Omiš, Split-Dalmatia County, Croatia to uncover income potential. This 2025 STR market report for Grad Omiš, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,257 active listings.
Whether you're considering an Airbnb investment in Grad Omiš, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grad Omiš Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grad Omiš Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grad Omiš (2025)
Understanding the monthly revenue variations for Airbnb listings in Grad Omiš is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grad Omiš is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grad Omiš across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,030+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,817 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,227 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $536, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grad Omiš
Grad Omiš Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grad Omiš STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grad Omiš:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grad Omiš
Average Daily Rate (ADR) Airbnb Trends in Grad Omiš (2025)
Effective short term rental pricing strategy in Grad Omiš involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grad Omiš typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Grad Omiš
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Airbnb Seasonality Analysis & Trends in Grad Omiš (2025)
Peak Season (July, August, May)
- Revenue averages $4,228 per month
- Occupancy rates average 50.8%
- Daily rates average $215
Shoulder Season
- Revenue averages $2,452 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $193
Low Season (January, February, December)
- Revenue drops to average $835 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $176
Seasonality Insights for Grad Omiš
- The Airbnb seasonality in Grad Omiš shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grad Omiš's highest earning potential, with monthly revenues capable of climbing to $4,629, occupancy reaching a high of 58.2%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $694, occupancy could drop to 16.9%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grad Omiš.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grad Omiš seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grad Omiš (2025)
Exploring the top neighborhoods for short-term rentals in Grad Omiš? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Omiš Old Town | Charming historical town with stunning architecture and rich heritage. Popular among tourists for its picturesque streets and proximity to the beach and river. | Fortress Mirabella, Omiš City Museum, Cetina River Canyon, St. Michael's Church, Pracjik Beach |
| Pisak | A tranquil coastal village known for stunning beaches and crystal-clear waters. Ideal for those seeking a peaceful getaway close to nature. | Pisak Beach, Vruja Beach, beautiful hiking trails, scenic views of the Adriatic Sea |
| Duće | A quiet location perfect for families, offering beautiful beaches and a relaxed atmosphere while being close to Omiš for entertainment. | Duće Beach, water sports activities, various restaurants and cafes, local markets |
| Luka Omiš | A beautiful resort area with a combination of mountains and sea, perfect for adventure tourism and beach lovers. | beach activities, climbing and hiking opportunities, scenic views of the Cetina River |
| Brač Island | Easily accessible from Omiš, this island is famous for its beaches and natural beauty. A great location for tourists looking for variety. | Zlatni Rat beach, Bol town, Lavender fields, water sports |
| Split | Nearby Split offers an urban experience with its rich history and vibrant nightlife, appealing to many who stay in the Omiš region. | Diocletian's Palace, Riva waterfront, Marjan Hill, local markets |
| Sveti Petar | A small sapling for peace and relaxation, known for beautiful views and a calm environment, great for romantic getaways. | secluded beaches, hiking trails, natural parks |
| Marusici | A small coastal village with a relaxed vibe, ideal for those wanting to escape the crowds and enjoy beautiful natural scenery. | Marusici Beach, local taverns, hiking opportunities along the coast |
Understanding Airbnb License Requirements & STR Laws in Grad Omiš (2025)
While Grad Omiš, Split-Dalmatia County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grad Omiš to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Grad Omiš (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grad Omišbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VILLA ALMIC, heated pool, Media room, playground
Entire Place • 5 bedrooms
Villa Perla Blu 4 bedrooms, heated pool, jacuzzi,
Entire Place • 4 bedrooms
Villa Mirabel mit Infinity Pool und Indoor Pool
Entire Place • 8 bedrooms
VILLA BEYBE with Jacuzzi, large private pool 50m2,
Entire Place • 4 bedrooms
Seaview Villa Blue Lagoon heated pool, beach 70m
Entire Place • 6 bedrooms
Villa Belina: heated pool, game room, gym
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grad Omiš (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grad Omiš based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| FERIE HOME Agency | 55 | $4,341,299 | 508 | 3.87/5.0 |
| Bernard | 4 | $314,332 | 199 | 4.93/5.0 |
| Active Holidays | 24 | $248,363 | 126 | 3.42/5.0 |
| Marina | 11 | $247,015 | 78 | 3.96/5.0 |
| Novasol | 7 | $224,470 | 30 | 2.06/5.0 |
| Host #12319674 | 1 | $210,169 | 1 | 0.00/5.0 |
| Alenka | 10 | $203,808 | 929 | 4.56/5.0 |
| Orgon Tourist Agency | 4 | $187,534 | 9 | 2.50/5.0 |
| Josipa | 20 | $176,932 | 27 | 1.18/5.0 |
| Novasol | 10 | $169,027 | 34 | 3.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grad Omiš.
Dive Deeper: Advanced Grad Omiš STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grad Omiš. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrad Omiš Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grad Omiš
- The Grad Omiš Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 1,257 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grad Omiš, Apartment/Condo properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 33.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Grad Omiš Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grad Omiš
- The dominant room capacity in Grad Omiš is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.9% of the active Airbnb listings in Grad Omiš, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grad Omiš.
Grad Omiš Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grad Omiš
- The most common guest capacity trend in Grad Omiš vacation rentals is listings accommodating 4 guests (26.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Grad Omiš STR market, accounting for 48.2% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grad Omiš.
- On average, properties in Grad Omiš are equipped to host 5.0 guests.
Grad Omiš Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grad Omiš
- The most common availability pattern in Grad Omiš falls within the 271-366 days range, representing 71.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Grad Omiš (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grad Omiš Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
212 listings
17.9% of total
2 Nights
68 listings
5.7% of total
3 Nights
168 listings
14.2% of total
4-6 Nights
536 listings
45.2% of total
7-29 Nights
143 listings
12.1% of total
30+ Nights
59 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Grad Omiš is 4-6 Nights, adopted by 45.2% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 45.2% of Grad Omiš hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grad Omiš.
Grad Omiš Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
52 listings
5.5% of total
Super Strict 30 Days
67 listings
7.1% of total
Flexible
86 listings
9.1% of total
Moderate
105 listings
11.2% of total
Firm
236 listings
25.1% of total
Strict
394 listings
41.9% of total
Cancellation Policy Insights for Grad Omiš
- The prevailing Airbnb cancellation policy trend in Grad Omiš is Strict, used by 41.9% of listings.
- A majority (67.0%) of hosts in Grad Omiš utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.9% market standard in Grad Omiš.
- With 41.9% using Strict terms, this is a viable option in Grad Omiš, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Grad Omiš.
Grad Omiš STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grad Omiš
- The overall average booking lead time for vacation rentals in Grad Omiš is 87 days.
- Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Grad Omiš.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Grad Omiš averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grad Omiš (2025)
Amenity Prevalence
Amenity Insights for Grad Omiš
- Essential amenities in Grad Omiš that guests expect include: Wifi, Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grad Omiš: Wifi, Air conditioning, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen, TV.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grad Omiš to stay competitive.
Grad Omiš Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grad Omiš
- The typical guest profile for Airbnb in Grad Omiš consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.0% of guests.
- Key international markets include Germany (20.6%) and United Kingdom (14.2%).
- Top languages spoken are English (39.9%) followed by German (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grad Omiš Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Grubine | 26 | $2,814 | $358.61 | 47% |
| Majkovi | 18 | $2,765 | $316.09 | 48% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |