Airbnb Market Analytics, Statistics and Data in Cartagena, Bolívar, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cartagena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cartagena:
How much do Airbnb hosts make on average per month in Cartagena?
The short-term rental market in Cartagena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,344 per month
- Strong performing properties (top 25%) make $2,544 or more
- Best-in-class properties (top 10%) achieve $4,506+ monthly
- Entry-level properties (bottom 25%) typically earn around $607
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cartagena
The market in Cartagena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cartagena
Daily rates in Cartagena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $275+ per night
- Entry-level properties (bottom 25%) earn around $51
Daily Rate Variations by Month
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Seasonality patterns in Cartagena
Peak Season (March, June, May)
- Revenue peaks at $2794.81 per month
- Occupancy rates reach 52.62%
- Daily rates average $181.83
Shoulder Season
- Revenue averages $2368.45 per month
- Occupancy maintains 46.57%
- Daily rates hold at $162.14
Low Season (July, October, September)
- Revenue drops to $1879.22 per month
- Occupancy decreases to 41.90%
- Daily rates adjust to $147.43
Is it still profitable to do Airbnb in Cartagena in 2025?
Yes! Cartagena demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2368 and As a mature market with 7042 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cartagena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Getsemaní | Historic and vibrant neighborhood known for its colonial architecture, colorful streets, and lively atmosphere. Attracts tourists looking for a culturally rich experience with numerous restaurants and nightlife options. | Plaza de la Trinidad, Camellón de los Mártires, Street art, Church of San Roque, Shops and street food |
| Centro Histórico | The heart of Cartagena featuring charming colonial buildings, historical sites, and a bustling atmosphere. Ideal for tourists wanting to explore the city's rich history and culture. | Castillo San Felipe de Barajas, Walled City, Plaza Santo Domingo, Palace of Inquisition, Cathedral of Cartagena |
| Bocagrande | Modern beach district famous for its high-rise hotels and beautiful beaches. Popular with visitors seeking sun, sea, and upscale amenities with a mix of shopping and nightlife. | Bocagrande Beach, Shopping malls, Restaurants and bars, Casino Rio, Sunset views |
| Laguito | Residential area with a laid-back beach vibe and picturesque views. Attracts both locals and tourists looking for relaxation and scenic coastal experiences. | Laguito Beach, Castillo Grande beach, Water sports, Local cafes, Walking paths |
| La Boquilla | A coastal neighborhood known for its stunning beaches and local fishing culture. Great for those wanting a more authentic experience and natural surroundings. | La Boquilla Beach, Kitesurfing, Local seafood spots, Fishing village, Natural scenery |
| El Laguito | A peaceful area near the beach with a variety of rental options. Ideal for families and vacationers looking for comfort near the ocean. | El Laguito Beach, Relaxed atmosphere, Local markets, Family-friendly restaurants, Water activities |
| San Basilio de Palenque | A UNESCO World Heritage site and the first free African town in the Americas. Attracts tourists interested in Afro-Colombian culture and history. | Cultural festivals, Local music and dance, Traditional cuisine, Heritage tours, Artisan crafts |
| Crespo | A quieter area known for its residential communities and proximity to the airport. Suitable for those who prefer a more local experience and easy access to both beach and city. | Crespo Beach, Local dining, Proximity to airport, Park areas, Residential charm |
Do you need a license for Airbnb in Cartagena?
Yes, Cartagena requires a license for operating an Airbnb. Current market data shows 76% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Cartagena
Casa Bugó Colonial Jewel Historic Center
Entire Place • 13 bedrooms
21 Bedroom Luxury Mansion in the Old City
Entire Place • 21 bedrooms
Voilá Getsemani. Colonial Mansion with 15 rooms
Entire Place • 15 bedrooms
Luxury 11 Bedroom Old City Penthouse Best Location
Entire Place • 11 bedrooms
BEST LOCATED LUXURY VILLA w/ STUNNING VIEWS
Entire Place • 12 bedrooms
Casa Del Hidalgo - Walled City 7BR Colonial Villa
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Cartagena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 74 | $7,779,974 | 5051 | 4.69/5.0 |
| Bercelio | 22 | $2,552,773 | 949 | 4.95/5.0 |
| Luis | 71 | $2,406,004 | 7242 | 4.70/5.0 |
| Maria Clemencia | 111 | $2,392,153 | 8823 | 4.86/5.0 |
| Go Cartagena | 57 | $1,855,905 | 2898 | 4.52/5.0 |
| David | 9 | $1,686,591 | 1011 | 4.79/5.0 |
| Juan | 44 | $1,328,074 | 1319 | 4.02/5.0 |
| Sara | 19 | $1,226,639 | 872 | 3.27/5.0 |
| Stay Q | 59 | $1,099,646 | 1440 | 4.52/5.0 |
| Huespedia | 28 | $1,008,356 | 1350 | 4.55/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cartagena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.6%), with apartment & condo and house properties comprising 90.1% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (1.9% combined)
Room Capacity Distribution
Analysis of 7,042 properties in Cartagena shows that 1 bedroom properties are most prevalent, making up 37.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.0% of all listings.
Key Insights
- Most common: 1 bedroom (37.5%)
- Least common: 4 bedrooms (3.6%)
- Market concentration: 70.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 7,042 properties in Cartagena reveals that 4 guests properties dominate the market, representing 22.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 42.6% of the market.
Key Insights
- Most common capacity: 4 guests (22.8% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 42.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 7,042 properties in Cartagena, the most common availability pattern is 271-366 days (39.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (24.9% of properties).
Key Insights
- Most common availability window: 271-366 days (39.3%)
- Most common booking duration: 91-180 days (24.9%)
- Properties with high availability (180+ days): 64.2%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
2153 listings
34.4% of total
2 Nights
2557 listings
40.9% of total
3 Nights
565 listings
9% of total
4-6 Nights
230 listings
3.7% of total
7-29 Nights
72 listings
1.2% of total
30+ Nights
680 listings
10.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.3%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (10.9%) suggest a stable extended-stay market
- High market flexibility with 84.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
3 listings
0.1% of total
Refundable
2 listings
0% of total
Super Strict 30 Days
4 listings
0.1% of total
Super Strict 60 Days
12 listings
0.2% of total
Flexible
1490 listings
26.7% of total
Moderate
1351 listings
24.2% of total
Firm
1068 listings
19.1% of total
Strict
1655 listings
29.6% of total
Key Insights
- Strict is the preferred policy at 29.6% of listings
- The market shows a balanced distribution between guest-friendly (50.9%) and strict (48.7%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 46 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 33 days
- Winter shows the longest average booking window at 46 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 46 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Cartagena
Below is the distribution of amenities across listings in Cartagena:
Traveler Demographics
Key Insights
- Domestic travelers make up 29.1% of total guests, indicating a moderate local market presence.
- Primary international markets: Colombia (37.1%) and Mexico (8%)
- Spanish is the top language at 45%, followed by English (43.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Bogotá and New York markets
- Develop localized content for Colombia and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cartagena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Pueblito | 42 | $1,194 | $431.93 | 23% |
| Sabanilla | 21 | $1,175 | $147.89 | 26% |
| Juan de Acosta | 23 | $1,091 | $207.87 | 26% |
| San Antero | 65 | $1,076 | $187.55 | 25% |
| Tolú | 244 | $1,069 | $161.43 | 25% |
| Coveñas | 323 | $1,058 | $132.88 | 33% |
| El Porvenir | 55 | $1,032 | $174.86 | 31% |
| Ciénaga | 14 | $907 | $205.24 | 21% |
| Santa Marta | 4,113 | $762 | $82.80 | 37% |
| Salinas Del Rey | 14 | $761 | $166.10 | 22% |
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