Vargem Grande Paulista Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Vargem Grande Paulista in 2025? Explore comprehensive Airbnb analytics for Vargem Grande Paulista, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Vargem Grande Paulista, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Vargem Grande Paulista, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vargem Grande Paulista Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vargem Grande Paulista Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vargem Grande Paulista (2025)
Understanding the monthly revenue variations for Airbnb listings in Vargem Grande Paulista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vargem Grande Paulista is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vargem Grande Paulista across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,346+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,263 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,412 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $707, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vargem Grande Paulista
Vargem Grande Paulista Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vargem Grande Paulista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vargem Grande Paulista:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vargem Grande Paulista
Average Daily Rate (ADR) Airbnb Trends in Vargem Grande Paulista (2025)
Effective short term rental pricing strategy in Vargem Grande Paulista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vargem Grande Paulista typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Vargem Grande Paulista
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Airbnb Seasonality Analysis & Trends in Vargem Grande Paulista (2025)
Peak Season (December, January, June)
- Revenue averages $2,457 per month
- Occupancy rates average 44.7%
- Daily rates average $164
Shoulder Season
- Revenue averages $1,557 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $154
Low Season (August, September, October)
- Revenue drops to average $1,071 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $156
Seasonality Insights for Vargem Grande Paulista
- The Airbnb seasonality in Vargem Grande Paulista shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vargem Grande Paulista's highest earning potential, with monthly revenues capable of climbing to $2,981, occupancy reaching a high of 48.6%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $967, occupancy could drop to 28.4%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vargem Grande Paulista.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vargem Grande Paulista seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vargem Grande Paulista (2025)
Exploring the top neighborhoods for short-term rentals in Vargem Grande Paulista? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Vargem Grande Paulista | The heart of the town, offering convenient access to local services and amenities. Attracts guests looking for a central location with easy transportation options and nearby attractions. | Praça da Matriz, Cultural Center, Local restaurants and shops, Public libraries |
| Alto da Boa Vista | A serene residential area known for its calm surroundings and beautiful landscapes. Ideal for guests seeking a peaceful retreat in nature while still being close to the town. | Hiking trails, Natural parks, Scenic views, Local wildlife |
| Jardim Veredas | This neighborhood features a blend of urban and suburban living with family-friendly amenities. It's appealing for visitors looking for a comfortable stay with local attractions. | Children's parks, Shopping centers, Community events |
| Chácara do Solar | Characterized by its larger properties and luxury villas, this area attracts travelers seeking high-end accommodations and privacy amidst lush greenery. | Private gardens, Luxury restaurants, Spa services |
| Recanto dos Lagos | A picturesque area by the lakes, perfect for nature lovers and those seeking tranquility. A popular choice for weekend getaways. | Lake activities, Picnic spots, Fishing |
| Parque dos Lagos | Known for its recreational opportunities and outdoor activities, this area welcomes guests looking for an active vacation surrounded by nature. | Walking trails, Biking paths, Outdoor sports facilities |
| Estância Vargem Grande | A resort-like neighborhood featuring vacation houses and rentals, drawing visitors interested in leisure and relaxation. | Resorts, Swimming pools, Local leisure activities |
| Sítio do Morro | This rural area provides a unique experience with farms and country-style accommodations, attracting those looking for a rural escape. | Farm tours, Organic produce shops, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Vargem Grande Paulista (2025)
While Vargem Grande Paulista, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vargem Grande Paulista to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vargem Grande Paulista (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vargem Grande Paulistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with swimming pool, heated hydro, lake and gym
Entire Place • 4 bedrooms
SPA 7L Heated Beautiful cottage at 38 Km SP
Entire Place • 5 bedrooms
Chácara with swimming pool, barbecue and countryside.
Entire Place • 3 bedrooms
Chácara Lunar - Condomínio Los Alamos
Entire Place • 2 bedrooms
Heated house next to Animalia Park
Entire Place • 4 bedrooms
Casa de Campo next to the wine route!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vargem Grande Paulista (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vargem Grande Paulista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caio | 3 | $57,470 | 73 | 3.19/5.0 |
| Milene | 2 | $46,737 | 58 | 4.92/5.0 |
| Vagner | 1 | $37,113 | 99 | 4.98/5.0 |
| Andressa | 1 | $37,088 | 42 | 4.98/5.0 |
| Eduardo | 1 | $32,297 | 10 | 4.90/5.0 |
| Daniela | 1 | $31,767 | 95 | 4.97/5.0 |
| Kelly | 1 | $28,151 | 56 | 4.86/5.0 |
| Host #67561296 | 1 | $27,823 | 1 | 0.00/5.0 |
| Fabio Roberto | 1 | $25,705 | 145 | 4.97/5.0 |
| Vanessa | 1 | $24,998 | 92 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vargem Grande Paulista.
Dive Deeper: Advanced Vargem Grande Paulista STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vargem Grande Paulista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVargem Grande Paulista Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vargem Grande Paulista
- The Vargem Grande Paulista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vargem Grande Paulista, House properties are the most common (93%), reflecting the local real estate landscape.
- Houses represent a significant 93% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 6.9%) offer potential for unique stay experiences.
Vargem Grande Paulista Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vargem Grande Paulista
- The dominant room capacity in Vargem Grande Paulista is 4 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 51.1% of the active Airbnb listings in Vargem Grande Paulista, indicating a high concentration in these sizes.
- A significant 67.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vargem Grande Paulista.
Vargem Grande Paulista Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vargem Grande Paulista
- The most common guest capacity trend in Vargem Grande Paulista vacation rentals is listings accommodating 8+ guests (79.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Vargem Grande Paulista STR market, accounting for 88.4% of listings.
- 81.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vargem Grande Paulista.
- On average, properties in Vargem Grande Paulista are equipped to host 6.9 guests.
Vargem Grande Paulista Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vargem Grande Paulista
- The most common availability pattern in Vargem Grande Paulista falls within the 271-366 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vargem Grande Paulista (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vargem Grande Paulista Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
18.4% of total
2 Nights
18 listings
47.4% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
2 listings
5.3% of total
30+ Nights
10 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Vargem Grande Paulista is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.8%) of the Vargem Grande Paulista Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Vargem Grande Paulista, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Vargem Grande Paulista hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- A 2-night minimum appears standard (47.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vargem Grande Paulista.
Vargem Grande Paulista Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.9% of total
Moderate
10 listings
32.3% of total
Firm
5 listings
16.1% of total
Strict
12 listings
38.7% of total
Cancellation Policy Insights for Vargem Grande Paulista
- The prevailing Airbnb cancellation policy trend in Vargem Grande Paulista is Strict, used by 38.7% of listings.
- A majority (54.8%) of hosts in Vargem Grande Paulista utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.7% market standard in Vargem Grande Paulista.
- With 38.7% using Strict terms, this is a viable option in Vargem Grande Paulista, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vargem Grande Paulista.
Vargem Grande Paulista STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vargem Grande Paulista
- The overall average booking lead time for vacation rentals in Vargem Grande Paulista is 39 days.
- Guests book furthest in advance for stays during December (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Vargem Grande Paulista.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Vargem Grande Paulista averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vargem Grande Paulista (2025)
Amenity Prevalence
Amenity Insights for Vargem Grande Paulista
- Essential amenities in Vargem Grande Paulista that guests expect include: Free parking on premises, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, BBQ grill, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Vargem Grande Paulista.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vargem Grande Paulista: Free parking on premises, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vargem Grande Paulista to stay competitive.
Vargem Grande Paulista Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vargem Grande Paulista
- The typical guest profile for Airbnb in Vargem Grande Paulista consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.4% of guests.
- Key international markets include Brazil (98.4%) and United States (0.4%).
- Top languages spoken are Portuguese (52.1%) followed by English (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Cotia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vargem Grande Paulista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |