Airbnb Market Analytics, Statistics and Data in São Roque, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São Roque? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São Roque:
How much do Airbnb hosts make on average per month in São Roque?
The short-term rental market in São Roque shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,079 per month
- Strong performing properties (top 25%) make $2,140 or more
- Best-in-class properties (top 10%) achieve $3,763+ monthly
- Entry-level properties (bottom 25%) typically earn around $449
Revenue Variations by Month
Occupancy Rates Throughout the Year in São Roque
The market in São Roque shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São Roque
Daily rates in São Roque vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $189 or more
- Best-in-class properties (top 10%) pull in $277+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in São Roque
Peak Season (December, June, February)
- Revenue peaks at $2050.77 per month
- Occupancy rates reach 43.39%
- Daily rates average $158.89
Shoulder Season
- Revenue averages $1635.73 per month
- Occupancy maintains 34.64%
- Daily rates hold at $146.46
Low Season (October, September, August)
- Revenue drops to $1161.23 per month
- Occupancy decreases to 30.97%
- Daily rates adjust to $128.06
Is it still profitable to do Airbnb in São Roque in 2025?
Yes! São Roque demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 35% and monthly revenue averaging $1636 and With 361 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São Roque
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vila São Roque | A charming neighborhood that offers a combination of local culture and accessibility to São Roque's main attractions. Ideal for family stays and those seeking a quieter environment close to nature. | São Roque wine route, Cascata do Marambaia, São Roque Museum, Parque das Águas, Ski Mountain Park |
| Centro Histórico | The historical center of São Roque, featuring colonial architecture and quaint streets. Perfect for tourists who want to soak in the local history and culture with nearby restaurants and shops. | Igreja Matriz de São Roque, Museu Pedagogico, Casa da Cultura, Praça da Igreja, Estação Ferroviária |
| Jardim Goiás | A residential area known for its green spaces and parks. Attractive to families and those looking for a peaceful retreat while still being near urban conveniences. | Parque dos Lagos, Parque da Fazenda, Shopping Granja Vianna, Club Hípico de São Roque, Horto Florestal |
| Alphaville | A high-end residential area known for its luxury homes and excellent infrastructure. Attracts affluent visitors and those looking for comfort and quality amenities. | Clube de Golfe de São Roque, Shopping Alphaville, Igreja do Evangelho Quadrangular, Cinemark, Restaurantes de alta gastronomia |
| Pico do Olho D'Água | Known for its natural beauty and outdoor activities. A great option for nature lovers and those seeking adventure, including hiking and ecotourism. | Pico do Olho D'Água, Trilhas ecológicas, Mirantes, Cachoeiras, Áreas de camping |
| Vila do Encontro | A picturesque area with ample green spaces and local artisan shops. Ideal for tourists wanting to explore local crafts and enjoy a relaxed atmosphere. | Feira de Artesanato, Café da Roça, Praça do Encontro, Caminhos da Roça, Culturais eventos locais |
| Recanto da Paz | A tranquil neighborhood perfect for retreats and relaxation, close to nature with beautiful views. Attractive to those seeking a peaceful getaway from city life. | Mirante do Recanto, Parques naturais, Caminhos de terra, Cafés rurais, Estâncias hidrominerais |
| Parque São Roque | A vibrant area with a blend of urban and natural environments, known for its parks and recreational facilities. Suitable for families and active travelers looking for fun activities. | Parque da Cidade, Parque Aguas Claras, Atrações para crianças, Caminhadas, Eventos esportivos |
Do you need a license for Airbnb in São Roque?
We recommend checking directly with São Roque's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in São Roque
Casa Comtainer Design São Roque-SP
Entire Place • 6 bedrooms
Passionate Charming, Beauty & Comfort
Entire Place • 5 bedrooms
Full leisure house!
Entire Place • 5 bedrooms
Prainha, swimming pool, beach tennis, wi-fi 1 h from SP
Entire Place • 6 bedrooms
Loft Glass Pyramid Wine Route Saint Roque
Entire Place • 1 bedroom
Holiday House in São Roque
Entire Place • 4 bedrooms
Top Performing Professional Hosts in São Roque
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Willian | 3 | $210,142 | 53 | 4.94/5.0 |
| Rodrigo | 3 | $171,372 | 306 | 4.91/5.0 |
| Elis | 9 | $107,943 | 678 | 4.94/5.0 |
| Regiane | 9 | $99,629 | 108 | 4.68/5.0 |
| Leonardo | 1 | $90,954 | 60 | 5.00/5.0 |
| Deborah | 1 | $86,442 | 36 | 4.89/5.0 |
| Tatiana | 1 | $84,258 | 41 | 5.00/5.0 |
| Daya | 4 | $78,673 | 696 | 4.94/5.0 |
| Rudinei | 3 | $78,607 | 318 | 4.97/5.0 |
| Nathália | 6 | $77,321 | 216 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São Roque
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.3%), with house and apartment & condo properties comprising 82.8% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (8.3% combined)
Room Capacity Distribution
Analysis of 361 properties in São Roque shows that 1 bedroom properties are most prevalent, making up 27.4% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 47.4% of all listings.
Key Insights
- Most common: 1 bedroom (27.4%)
- Least common: 5+ bedrooms (12.7%)
- Market concentration: 47.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 361 properties in São Roque reveals that 8+ guests properties dominate the market, representing 49.6% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 66.5% of the market.
Key Insights
- Most common capacity: 8+ guests (49.6% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 66.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 361 properties in São Roque, the most common availability pattern is 271-366 days (51% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (51%)
- Most common booking duration: 31-90 days (28.8%)
- Properties with high availability (180+ days): 75.3%
- Properties with long-term bookings (180+ days): 26.3%
Minimum Stay Distributions
1 Night
123 listings
36.4% of total
2 Nights
143 listings
42.3% of total
3 Nights
17 listings
5% of total
4-6 Nights
8 listings
2.4% of total
30+ Nights
47 listings
13.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.7%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (13.9%) suggest a stable extended-stay market
- High market flexibility with 83.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.7% of total
Flexible
67 listings
22% of total
Moderate
97 listings
31.9% of total
Firm
57 listings
18.8% of total
Strict
81 listings
26.6% of total
Key Insights
- Moderate is the preferred policy at 31.9% of listings
- The market shows a balanced distribution between guest-friendly (53.9%) and strict (45.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 44 days
- Shortest booking windows are in Mar, Apr, Aug, averaging 23 days
- Winter shows the longest average booking window at 44 days, while Spring has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 44 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Aug when lead times are shortest
Popular Airbnb Amenities in São Roque
Below is the distribution of amenities across listings in São Roque:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.8%) and Germany (0.2%)
- Portuguese is the top language at 52.4%, followed by English (30.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for São Paulo and Santo André markets
- Develop localized content for United States and Germany
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São Roque. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
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