Airbnb Market Analytics, Statistics and Data in São Paulo, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São Paulo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São Paulo:
How much do Airbnb hosts make on average per month in São Paulo?
The short-term rental market in São Paulo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $777 per month
- Strong performing properties (top 25%) make $1,162 or more
- Best-in-class properties (top 10%) achieve $1,676+ monthly
- Entry-level properties (bottom 25%) typically earn around $393
Revenue Variations by Month
Occupancy Rates Throughout the Year in São Paulo
The market in São Paulo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São Paulo
Daily rates in São Paulo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $60 or more
- Best-in-class properties (top 10%) pull in $90+ per night
- Entry-level properties (bottom 25%) earn around $30
Daily Rate Variations by Month
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Seasonality patterns in São Paulo
Peak Season (June, March, May)
- Revenue peaks at $1071.25 per month
- Occupancy rates reach 58.80%
- Daily rates average $62.43
Shoulder Season
- Revenue averages $906.12 per month
- Occupancy maintains 49.37%
- Daily rates hold at $57.76
Low Season (September, December, January)
- Revenue drops to $648.64 per month
- Occupancy decreases to 41.95%
- Daily rates adjust to $52.51
Is it still profitable to do Airbnb in São Paulo in 2025?
Yes! São Paulo demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and monthly revenue averaging $906 and As a mature market with 22578 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São Paulo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Jardins | Known for its upscale boutiques, fine dining, and cultural institutions. A prime area for tourists and business travelers seeking a sophisticated stay in São Paulo with easy access to parks and museums. | Ibirapuera Park, Avenida Paulista, Museu de Arte de São Paulo, Shopping Pátio Higienópolis, Oscar Freire Street |
| Vila Madalena | A vibrant neighborhood famous for its bohemian vibe, street art, and nightlife. It's popular among young travelers who want to experience São Paulo's creativity and social scene. | Beco do Batman, Vila Madalena bars and restaurants, Mercadão São Paulo, Galleries and studios, SampaSky |
| Pinheiros | A trendy area with a mix of residential charm and lively nightlife. Pinheiros attracts both locals and travelers with its diverse dining options and cultural activities. | Praça Benedito Calixto, Instituto Tomie Ohtake, Beco do Batman, Wine bars and cafes, Shopping Center |
| Ibirapuera | Surrounded by one of the largest urban parks in Latin America, this area is favored by those seeking green spaces and outdoor activities, as well as cultural attractions nearby. | Ibirapuera Park, Museu de Arte Contemporânea, Museu Afro Brasil, Monumento à Independência, Planetário |
| Downtown São Paulo | The historical and business center of São Paulo, offering a mix of cultural, culinary, and shopping experiences. Ideal for independent travelers wanting to explore the city's roots. | Praça da Sé, Theatro Municipal, Pinacoteca do Estado, Mercadão Municipal, Edifício Copan |
| Brooklin | A modern neighborhood with business centers and residential areas, appealing to professionals and tourists. It offers a mix of entertainment and practicality. | Shopping Morumbi, Cidade Jardim, Brooklin Village, Estação Berrini, Parque do Povo |
| Morumbi | An upscale area featuring large houses and luxury condos, attracting affluent travelers looking for a quiet and exclusive atmosphere. | Morumbi Stadium, Parque Burle Marx, Shopping Market Place, Shopping Morumbi, Torre Panambi |
| Santa Cecília | An up-and-coming neighborhood known for its historic architecture and cultural diversity. It attracts creative individuals and those looking for an authentic São Paulo experience. | Teatro São Pedro, Centro Cultural São Paulo, Mercado Municipal, Rua da Consolação, Vila Buarque |
Do you need a license for Airbnb in São Paulo?
We recommend checking directly with São Paulo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in São Paulo
Morumbi Mansion
Entire Place • 6 bedrooms
23 - Equipped furnished studio - Vila Madalena
Entire Place • 1 bedroom
Mansão com lindo jardim em SP
Entire Place • 5 bedrooms
House 0 Km, Total Recreation
Entire Place • 3 bedrooms
Suite MAC USP
Private Room • N/A
Casa Maravilhosa - Resort in São Paulo
Entire Place • 5 bedrooms
Top Performing Professional Hosts in São Paulo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tabas | 569 | $3,875,269 | 2896 | 2.44/5.0 |
| Conviva | 283 | $3,085,520 | 4183 | 4.07/5.0 |
| Rafaela - Easy Star | 161 | $2,427,602 | 8251 | 4.75/5.0 |
| Anora Spaces | 110 | $1,721,097 | 4304 | 4.66/5.0 |
| Gustavo | 133 | $1,687,069 | 6336 | 4.70/5.0 |
| Cyclinn | 71 | $1,430,690 | 6420 | 4.80/5.0 |
| Michael | 151 | $1,415,045 | 7883 | 4.70/5.0 |
| Priscilla | 102 | $1,354,130 | 10862 | 4.66/5.0 |
| Matheus & Renato Vossa Bossa | 140 | $1,294,801 | 9424 | 4.46/5.0 |
| Débora | 84 | $1,266,618 | 2938 | 4.65/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São Paulo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.4%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, others segments (3.9% combined)
Room Capacity Distribution
Analysis of 22,578 properties in São Paulo shows that 1 bedroom properties are most prevalent, making up 70.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.9% of all listings.
Key Insights
- Most common: 1 bedroom (70.2%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 81.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 22,578 properties in São Paulo reveals that 2 guests properties dominate the market, representing 48.3% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 65.7% of the market.
Key Insights
- Most common capacity: 2 guests (48.3% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 65.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 22,578 properties in São Paulo, the most common availability pattern is 271-366 days (32.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26% of properties).
Key Insights
- Most common availability window: 271-366 days (32.3%)
- Most common booking duration: 91-180 days (26%)
- Properties with high availability (180+ days): 58.3%
- Properties with long-term bookings (180+ days): 43.2%
Minimum Stay Distributions
1 Night
8063 listings
40% of total
2 Nights
6591 listings
32.7% of total
3 Nights
1986 listings
9.9% of total
4-6 Nights
1284 listings
6.4% of total
7-29 Nights
910 listings
4.5% of total
30+ Nights
1315 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.7%
- Mid-length stays (4-6 nights) represent 6.4% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 82.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
6 listings
0% of total
Super Strict 30 Days
97 listings
0.5% of total
Refundable
8 listings
0% of total
Super Strict 60 Days
118 listings
0.6% of total
Flexible
5857 listings
31.1% of total
Moderate
6384 listings
33.9% of total
Firm
2533 listings
13.4% of total
Strict
3856 listings
20.4% of total
Key Insights
- Moderate is the preferred policy at 33.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.0% of the market
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Mar, averaging 32 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 25 days
- Fall shows the longest average booking window at 30 days, while Summer has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 30 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in São Paulo
Below is the distribution of amenities across listings in São Paulo:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.5%) and United Kingdom (0.8%)
- Portuguese is the top language at 45.7%, followed by English (32.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São Paulo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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