São João da Boa Vista Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in São João da Boa Vista in 2025? Explore comprehensive Airbnb analytics for São João da Boa Vista, São Paulo, Brazil to uncover income potential. This 2025 STR market report for São João da Boa Vista, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in São João da Boa Vista, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São João da Boa Vista Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São João da Boa Vista Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São João da Boa Vista (2025)
Understanding the monthly revenue variations for Airbnb listings in São João da Boa Vista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São João da Boa Vista is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São João da Boa Vista across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $979 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $324 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $157, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São João da Boa Vista
São João da Boa Vista Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São João da Boa Vista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São João da Boa Vista:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São João da Boa Vista
Average Daily Rate (ADR) Airbnb Trends in São João da Boa Vista (2025)
Effective short term rental pricing strategy in São João da Boa Vista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São João da Boa Vista typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in São João da Boa Vista
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Airbnb Seasonality Analysis & Trends in São João da Boa Vista (2025)
Peak Season (December, January, March)
- Revenue averages $981 per month
- Occupancy rates average 38.6%
- Daily rates average $86
Shoulder Season
- Revenue averages $717 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $91
Low Season (February, April, May)
- Revenue drops to average $538 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $82
Seasonality Insights for São João da Boa Vista
- The Airbnb seasonality in São João da Boa Vista shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São João da Boa Vista's highest earning potential, with monthly revenues capable of climbing to $1,171, occupancy reaching a high of 42.2%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $480, occupancy could drop to 25.7%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São João da Boa Vista.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São João da Boa Vista seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São João da Boa Vista (2025)
Exploring the top neighborhoods for short-term rentals in São João da Boa Vista? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic downtown area offers a vibrant cultural scene with numerous shops, restaurants, and events. It's the heart of the city, attracting both local and international tourists. | São João Batista Cathedral, Museu da História, Teatro Municipal, Praça da Matriz, Mercado Municipal |
| Jardim Paulista | This upscale neighborhood is known for its parks, green spaces, and proximity to shopping areas. It attracts families and travelers looking for a peaceful stay with easy access to amenities. | Parque dos Lagos, Shopping Center, Cafes and restaurants, Local art galleries |
| São José | A lively neighborhood known for its nightlife and entertainment options. It attracts younger crowds and is ideal for visitors looking to enjoy local bars and live music. | Bars and clubs, Live music venues, Cultural events, Local eateries |
| Parque das Águas | Famous for its beautiful parks and natural hot springs, this area is ideal for those looking to relax and enjoy nature. It attracts wellness tourists and families. | Thermal springs, Lakes and parks, Walking trails, Picnic spots |
| Jardim Europa | A charming and tranquil area known for its residential feel and proximity to nature. Ideal for families and travelers looking for a serene environment. | Local parks, Quiet streets, Artisan shops, Cafes |
| Alto da Boa Vista | A hilly neighborhood that offers stunning views of the city. It's perfect for those seeking a unique perspective and a quieter stay while still being close to the city center. | Viewpoints, Hiking trails, Nature spots, Local markets |
| Vila Martha | An emerging neighborhood with a blend of modern amenities and traditional charm. Attracts younger travelers and families looking for a vibrant community vibe. | Local shops, Restaurants, Community events, Art spaces |
| Ponte Preta | Known for its historical significance and cultural heritage, this area attracts visitors interested in local history and traditional experiences. | Historical landmarks, Museums, Local festivals, Cultural events |
Understanding Airbnb License Requirements & STR Laws in São João da Boa Vista (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in São João da Boa Vista. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São João da Boa Vista to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in São João da Boa Vista (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São João da Boa Vistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Country House in the Coffee Plantation
Entire Place • 4 bedrooms
COLONIAL FARMHOUSE BRAZIL SP
Entire Place • 7 bedrooms
Country house in the heart of Serra da Paulista
Entire Place • 3 bedrooms
Hospedaria Oasis
Entire Place • 3 bedrooms
Chácara marvellous in São João da Boa Vista
Entire Place • 6 bedrooms
Sítio Lapema, in São João da Boa Vista
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São João da Boa Vista (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São João da Boa Vista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andre | 1 | $43,902 | 5 | 5.00/5.0 |
| Ana Barros | 12 | $42,016 | 314 | 4.82/5.0 |
| Joao Carlos | 2 | $34,676 | 15 | 5.00/5.0 |
| M Cristina | 1 | $25,401 | 40 | 4.98/5.0 |
| Luciane | 1 | $22,217 | 36 | 5.00/5.0 |
| Felipe | 1 | $20,089 | 5 | 5.00/5.0 |
| Rogério | 5 | $17,887 | 159 | 4.99/5.0 |
| Victor | 1 | $17,542 | 15 | 4.87/5.0 |
| Luiz Guilherme | 1 | $16,974 | 5 | 5.00/5.0 |
| Fernando | 1 | $16,951 | 55 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São João da Boa Vista.
Dive Deeper: Advanced São João da Boa Vista STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São João da Boa Vista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão João da Boa Vista Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São João da Boa Vista
- The São João da Boa Vista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.1% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in São João da Boa Vista, House properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 81% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, apartment/condo (combined 6.8%) offer potential for unique stay experiences.
São João da Boa Vista Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São João da Boa Vista
- The dominant room capacity in São João da Boa Vista is 1 bedroom listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 44.8% of the active Airbnb listings in São João da Boa Vista, indicating a high concentration in these sizes.
- A significant 36.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São João da Boa Vista.
São João da Boa Vista Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São João da Boa Vista
- The most common guest capacity trend in São João da Boa Vista vacation rentals is listings accommodating 8+ guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the São João da Boa Vista STR market, accounting for 48.3% of listings.
- 48.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São João da Boa Vista.
- On average, properties in São João da Boa Vista are equipped to host 4.6 guests.
São Jo ão da Boa Vista Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São João da Boa Vista
- The most common availability pattern in São João da Boa Vista falls within the 271-366 days range, representing 58.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São João da Boa Vista (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São João da Boa Vista Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
40.4% of total
2 Nights
22 listings
38.6% of total
30+ Nights
12 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in São João da Boa Vista is 1 Night, adopted by 40.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the São João da Boa Vista Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in São João da Boa Vista, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.4% of São João da Boa Vista hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São João da Boa Vista.
São João da Boa Vista Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
24.1% of total
Moderate
24 listings
44.4% of total
Firm
10 listings
18.5% of total
Strict
7 listings
13% of total
Cancellation Policy Insights for São João da Boa Vista
- The prevailing Airbnb cancellation policy trend in São João da Boa Vista is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in São João da Boa Vista.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in São João da Boa Vista.
São João da Boa Vista STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São João da Boa Vista
- The overall average booking lead time for vacation rentals in São João da Boa Vista is 32 days.
- Guests book furthest in advance for stays during December (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in São João da Boa Vista.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these São João da Boa Vista averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São João da Boa Vista (2025)
Amenity Prevalence
Amenity Insights for São João da Boa Vista
- Essential amenities in São João da Boa Vista that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São João da Boa Vista: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São João da Boa Vista to stay competitive.
São João da Boa Vista Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São João da Boa Vista
- The typical guest profile for Airbnb in São João da Boa Vista consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.5% of guests.
- Key international markets include Brazil (94.5%) and United States (3.5%).
- Top languages spoken are Portuguese (50.8%) followed by English (30.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São João da Boa Vista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Cássia | 24 | $1,321 | $166.63 | 33% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Pedra Bela | 30 | $1,053 | $110.96 | 32% |
| Nova Odessa | 19 | $1,050 | $131.00 | 37% |
| Jacutinga | 30 | $988 | $140.23 | 26% |