Airbnb Market Analytics, Statistics and Data in São Carlos, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São Carlos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São Carlos:
How much do Airbnb hosts make on average per month in São Carlos?
The short-term rental market in São Carlos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $416 per month
- Strong performing properties (top 25%) make $774 or more
- Best-in-class properties (top 10%) achieve $1,365+ monthly
- Entry-level properties (bottom 25%) typically earn around $177
Revenue Variations by Month
Occupancy Rates Throughout the Year in São Carlos
The market in São Carlos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São Carlos
Daily rates in São Carlos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $27 per night
- Strong performing properties (top 25%) secure $46 or more
- Best-in-class properties (top 10%) pull in $88+ per night
- Entry-level properties (bottom 25%) earn around $19
Daily Rate Variations by Month
Get Live São Carlos Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in São Carlos
Peak Season (May, June, November)
- Revenue peaks at $765.31 per month
- Occupancy rates reach 42.33%
- Daily rates average $50.95
Shoulder Season
- Revenue averages $621.24 per month
- Occupancy maintains 38.50%
- Daily rates hold at $43.36
Low Season (July, August, January)
- Revenue drops to $477.62 per month
- Occupancy decreases to 32.33%
- Daily rates adjust to $41.02
Is it still profitable to do Airbnb in São Carlos in 2025?
Yes! São Carlos demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and monthly revenue averaging $621 and With 281 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São Carlos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of São Carlos, featuring a blend of historical architecture and modern amenities. Ideal for guests wanting to be close to shops, restaurants, and cultural events. | São Carlos Cathedral, Museu de São Carlos, Civic Square, Teatro Municipal, Shopping Center |
| Jardim Gonçalves | A quiet residential neighborhood with easy access to parks and local shops. Attracts families and long-term visitors looking for a homey atmosphere. | Parque Ecológico, Jardim Botânico, local eateries, family-friendly parks |
| São Carlos - Universidade Federal de São Carlos (UFSCar) | Proximity to the university makes this area popular among students and academics, perfect for short-term stays during the academic year. | UFSCar Campus, science and technology parks, student cafes |
| Jardim Embaré | A picturesque neighborhood known for its green spaces and community feel. Ideal for visitors looking for a peaceful stay away from the city center. | Parque Fernando Pereira Lopes, local artisan markets, community events |
| Vila Nery | Known for its charm and deeper residential feel, this area offers a more authentic Brazilian experience with easy access to local attractions. | local parks, cultural festivals, street fairs |
| Parque Tecnológico de São Carlos | An area dedicated to innovation and technology, attracting business travelers and professionals in tech industries. | business incubators, technology exhibitions, networking events |
| Jardim São Carlos | A cozy neighborhood with plenty of green areas and a community-oriented environment, suitable for families and long-term visitors. | family parks, local dining options, community art installations |
| Vila CEB | A vibrant neighborhood located near the city center, known for its youthful atmosphere and active nightlife, great for younger travelers. | bars and nightclubs, live music venues, weekly street fairs |
Do you need a license for Airbnb in São Carlos?
We recommend checking directly with São Carlos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in São Carlos
Studio.7 NOVA! Aconchego, Próx.USP, Wi-Fi, TVSmart
Entire Place • N/A
Studio.2 NEW! Cozy, Next.USP, Wi-Fi, Garage
Entire Place • N/A
Studio.8 NEW! Cozy, Next.USP, Wifi
Entire Place • N/A
Casa/piscina para toda a família
Entire Place • 4 bedrooms
Chácara Estância Moreira
Entire Place • 8 bedrooms
embare Nature hosting house
Entire Place • 1 bedroom
Top Performing Professional Hosts in São Carlos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Temporadas Brasil | 10 | $73,434 | 304 | 3.21/5.0 |
| Gustavo | 31 | $65,331 | 438 | 3.55/5.0 |
| Thalita | 2 | $60,479 | 269 | 4.85/5.0 |
| Wellington | 3 | $44,278 | 52 | 4.96/5.0 |
| Richard | 9 | $43,481 | 224 | 4.90/5.0 |
| Diego | 1 | $37,421 | 140 | 4.91/5.0 |
| Judith Helena | 11 | $30,548 | 90 | 3.61/5.0 |
| Elena | 6 | $30,509 | 85 | 4.05/5.0 |
| Mari | 3 | $29,347 | 80 | 4.99/5.0 |
| Daiane | 3 | $28,219 | 190 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São Carlos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.4%), with apartment & condo and house properties comprising 92.5% of inventory
- Untapped potential in outdoor & mobile, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 281 properties in São Carlos shows that 1 bedroom properties are most prevalent, making up 44.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 1 bedroom (44.5%)
- Least common: 4 bedrooms (2.1%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 281 properties in São Carlos reveals that 2 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.8% of the market.
Key Insights
- Most common capacity: 2 guests (29.9% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 48.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 281 properties in São Carlos, the most common availability pattern is 271-366 days (53.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27% of properties).
Key Insights
- Most common availability window: 271-366 days (53.4%)
- Most common booking duration: 91-180 days (27%)
- Properties with high availability (180+ days): 80.1%
- Properties with long-term bookings (180+ days): 21.7%
Minimum Stay Distributions
1 Night
101 listings
40.1% of total
2 Nights
75 listings
29.8% of total
3 Nights
37 listings
14.7% of total
4-6 Nights
22 listings
8.7% of total
7-29 Nights
11 listings
4.4% of total
30+ Nights
6 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.9%
- Mid-length stays (4-6 nights) represent 8.7% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 84.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.4% of total
Flexible
85 listings
37.8% of total
Moderate
43 listings
19.1% of total
Firm
30 listings
13.3% of total
Strict
66 listings
29.3% of total
Key Insights
- Flexible is the preferred policy at 37.8% of listings
- The market shows a balanced distribution between guest-friendly (56.9%) and strict (42.6%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Dec, averaging 58 days
- Shortest booking windows are in Sep, Feb, Mar, averaging 26 days
- Fall shows the longest average booking window at 47 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 47 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Mar when lead times are shortest
Popular Airbnb Amenities in São Carlos
Below is the distribution of amenities across listings in São Carlos:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.1%) and Italy (0.5%)
- Portuguese is the top language at 46.3%, followed by English (33.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for São Paulo and São Carlos markets
- Develop localized content for United States and Italy
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São Carlos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights