Airbnb Market Analytics, Statistics and Data in Sorocaba, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sorocaba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sorocaba:
How much do Airbnb hosts make on average per month in Sorocaba?
The short-term rental market in Sorocaba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $503 per month
- Strong performing properties (top 25%) make $815 or more
- Best-in-class properties (top 10%) achieve $1,198+ monthly
- Entry-level properties (bottom 25%) typically earn around $227
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sorocaba
The market in Sorocaba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sorocaba
Daily rates in Sorocaba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $29 per night
- Strong performing properties (top 25%) secure $42 or more
- Best-in-class properties (top 10%) pull in $106+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
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Seasonality patterns in Sorocaba
Peak Season (July, March, December)
- Revenue peaks at $748.25 per month
- Occupancy rates reach 46.40%
- Daily rates average $57.46
Shoulder Season
- Revenue averages $670.26 per month
- Occupancy maintains 42.02%
- Daily rates hold at $54.58
Low Season (October, August, September)
- Revenue drops to $530.88 per month
- Occupancy decreases to 35.36%
- Daily rates adjust to $52.29
Is it still profitable to do Airbnb in Sorocaba in 2025?
Yes! Sorocaba demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and monthly revenue averaging $670 and With 446 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sorocaba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The bustling city center full of shops, restaurants, and cultural landmarks. Ideal for guests looking for convenience and access to attractions. | Sorocaba Botanical Park, Espaço Cultural Villa Lua, Palácio Maria Sylvia de Alckmin, Shopping Parque Sorocaba, Teatro Municipal |
| Jardim Pagliato | A quiet residential area, perfect for families and long-term stays. Close to parks and shopping areas. | Parque Natural Municipal da Água Vermelha, Shopping Cidade Sorocaba, Parque das Águas de Sorocaba |
| Vila Santos | A fast-developing neighborhood with new amenities and close proximity to the city center, suitable for young professionals. | Sorocaba Shopping, Parque das Laranjeiras, Cultural Space Fábrica de Cultura |
| Éden | Known for its beautiful landscapes and green areas, this area attracts nature lovers and those looking for peace away from the city bustle. | Parque Natural Municipal de Sorocaba, Cachoeira do Éden, Pontos de Observação do Parque |
| Campolim | An upscale neighborhood featuring high-end shops, restaurants, and nightlife. Popular among tourists who want luxury and convenience. | Shopping Pátio Cianê, Alameda das Flores, Restaurantes em Campolim |
| Parque Campolim | A family-friendly area with parks and recreational activities. Great location for families on holiday. | Parque Campolim, Clube de Campo de Sorocaba, Shopping Iguatemi Sorocaba |
| Vila Formosa | A historic area with charming architecture and local culture, attractive for guests interested in local experiences. | Igreja Santa Rosália, Praça da Bandeira, Museu Histórico de Sorocaba |
| Sorocaba Park | A serene neighborhood known for its green spaces and residential comfort. A great option for those seeking tranquility. | Parque das Águas, Haras Raphaela, Parque de Eventos |
Do you need a license for Airbnb in Sorocaba?
We recommend checking directly with Sorocaba's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sorocaba
Fazenda com atendimento de hotel
Entire Place • 12 bedrooms
Linda casa com arquitetura a temporal
Entire Place • 4 bedrooms
Ampla casa in the IBITI Royal Park Condominium
Entire Place • 4 bedrooms
Sand Sports, Fun & Rest
Entire Place • 5 bedrooms
A magnificent farm in a condominium
Entire Place • 4 bedrooms
Chácara Toka
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sorocaba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 41720118 | 1 | $131,036 | 0 | 0.00/5.0 |
| Junior | 18 | $116,318 | 814 | 4.83/5.0 |
| Eva | 7 | $82,314 | 431 | 4.93/5.0 |
| Marcos Ramos | 10 | $71,774 | 445 | 4.97/5.0 |
| Neto | 10 | $64,215 | 324 | 4.92/5.0 |
| Cesar | 6 | $58,603 | 549 | 4.89/5.0 |
| Isabela | 12 | $52,431 | 294 | 4.89/5.0 |
| 167344670 | 1 | $44,057 | 0 | 0.00/5.0 |
| Ricardo | 4 | $42,758 | 60 | 4.71/5.0 |
| Raimundo | 10 | $42,472 | 217 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sorocaba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.8%), with apartment & condo and house properties comprising 89.5% of inventory
- Untapped potential in outdoor & mobile, others segments (2.0% combined)
Room Capacity Distribution
Analysis of 446 properties in Sorocaba shows that 1 bedroom properties are most prevalent, making up 41% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.3% of all listings.
Key Insights
- Most common: 1 bedroom (41%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 73.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 446 properties in Sorocaba reveals that 2 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.9% of the market.
Key Insights
- Most common capacity: 2 guests (28.7% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 48.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 446 properties in Sorocaba, the most common availability pattern is 271-366 days (42.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (42.4%)
- Most common booking duration: 181-270 days (26.9%)
- Properties with high availability (180+ days): 67.0%
- Properties with long-term bookings (180+ days): 33.6%
Minimum Stay Distributions
1 Night
142 listings
34.1% of total
2 Nights
121 listings
29.1% of total
3 Nights
68 listings
16.3% of total
4-6 Nights
48 listings
11.5% of total
7-29 Nights
18 listings
4.3% of total
30+ Nights
19 listings
4.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.2%
- Mid-length stays (4-6 nights) represent 11.5% of listings
- Monthly+ stays (4.6%) suggest a stable extended-stay market
- High market flexibility with 79.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.5% of total
Flexible
138 listings
35.3% of total
Moderate
116 listings
29.7% of total
Firm
56 listings
14.3% of total
Strict
79 listings
20.2% of total
Key Insights
- Flexible is the preferred policy at 35.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.0% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jan, Dec, averaging 37 days
- Shortest booking windows are in Aug, Jul, May, averaging 23 days
- Fall shows the longest average booking window at 34 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 34 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-May when lead times are shortest
Popular Airbnb Amenities in Sorocaba
Below is the distribution of amenities across listings in Sorocaba:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.1%) and Chile (0.7%)
- Portuguese is the top language at 51.6%, followed by English (30.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for São Paulo and Sorocaba markets
- Develop localized content for United States and Chile
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sorocaba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
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