Socorro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Socorro in 2025? Explore comprehensive Airbnb analytics for Socorro, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Socorro, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 542 active listings.
Whether you're considering an Airbnb investment in Socorro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Socorro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Socorro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Socorro (2025)
Understanding the monthly revenue variations for Airbnb listings in Socorro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Socorro is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Socorro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,750+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $916 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $377, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Socorro
Socorro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Socorro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Socorro:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Socorro
Average Daily Rate (ADR) Airbnb Trends in Socorro (2025)
Effective short term rental pricing strategy in Socorro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Socorro typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Socorro
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Airbnb Seasonality Analysis & Trends in Socorro (2025)
Peak Season (December, January, April)
- Revenue averages $1,603 per month
- Occupancy rates average 39.0%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,200 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $109
Low Season (February, August, September)
- Revenue drops to average $919 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $106
Seasonality Insights for Socorro
- The Airbnb seasonality in Socorro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Socorro's highest earning potential, with monthly revenues capable of climbing to $1,755, occupancy reaching a high of 45.7%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $848, occupancy could drop to 24.5%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Socorro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Socorro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Socorro (2025)
Exploring the top neighborhoods for short-term rentals in Socorro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of the city, rich in history and culture. A bustling area with many shops, restaurants, and close to important attractions, making it ideal for tourists. | Museu de Arte Sacra, Igreja de São Francisco, Teatro São José, Centro Cultural São Paulo, Rua Santa Ifigênia |
| Campos do Jordão | Known as the 'Swiss of Brazil', this mountain resort town is famous for its European architecture and cold climate, ideal for weekend getaways. | Parque Djalma Figueiredo de Bragança, Capivari, Morro do Elefante, Vila Capivari, Ducha de Prata |
| Sorocaba | A growing city with a vibrant economy and attractions, making it perfect for business travelers and families looking for leisure activities. | Parque Natural da Água Vermelha, Museu Histórico Sorocabano, Catedral Metropolitana de Sorocaba, Alameda de Sorocaba, Shopping Sorocaba |
| São Roque | Famous for its wine tourism, São Roque attracts visitors for wine events and its charming countryside, appealing to tourists seeking a rural experience. | Vinícola Góes, Parque Estadual de São Roque, Cascata do Elefante, Caminho do Vinho, Parque de Aventuras |
| Atibaia | A peaceful city with beautiful landscapes and a favorable climate, great for hosting family vacations and leisure travelers. | Cascata do Patronato, Bico da Seda, Parque Edmundo Zanoni, Pico do Jacarés, Sítio São João |
| Guarulhos | Home to São Paulo's main international airport, Guarulhos is a convenient location for travelers needing quick access to the airport and the city. | Parque Nascentes do Tietê, Catedral de Guarulhos, Guarulhos Shopping, Janete Clair Park, Centro de Guarulhos |
| Itapevi | An emerging neighborhood with proximity to São Paulo, Itapevi is attracting more tourists and business due to its economic growth. | Parque Municipal de Itapevi, Teatro Jose Martins, Serra da Cantareira, Rodoanel Mário Covas, Shopping Barueri |
| Mairiporã | Known for its nature reserves and outdoor activities, Mairiporã is ideal for travelers seeking adventures in a natural environment, appealing for eco-tourism. | Represa de Mairiporã, Parque Natural Municipal da Cantareira, Trilha da Pedra Grande, Caminho dos Pássaros, Parque do Itaim |
Understanding Airbnb License Requirements & STR Laws in Socorro (2025)
While Socorro, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Socorro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Socorro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Socorrobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara PRIME High Standard
Entire Place • 3 bedrooms
Chácara em Socorro SP
Entire Place • 3 bedrooms
enchanted mountain, 360-degree view fantastic site
Entire Place • 2 bedrooms
Chacara_recantomontesiqueira
Entire Place • 4 bedrooms
High standard country house
Entire Place • 2 bedrooms
Chácara California - Socorro/SP
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Socorro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Socorro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 27 | $444,847 | 295 | 3.47/5.0 |
| Franciele | 9 | $251,004 | 299 | 4.97/5.0 |
| Victor | 5 | $194,015 | 273 | 4.96/5.0 |
| Mateus | 6 | $81,914 | 78 | 4.13/5.0 |
| Daniele | 2 | $80,864 | 66 | 4.98/5.0 |
| Henrique | 5 | $76,937 | 239 | 3.91/5.0 |
| Rejane | 2 | $71,820 | 200 | 5.00/5.0 |
| Mariani | 2 | $61,375 | 38 | 5.00/5.0 |
| Rosenilde Ap | 2 | $58,021 | 99 | 4.99/5.0 |
| Cristiano | 2 | $57,549 | 44 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Socorro.
Dive Deeper: Advanced Socorro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Socorro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSocorro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Socorro
- The Socorro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 542 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Socorro, House properties are the most common (85.8%), reflecting the local real estate landscape.
- Houses represent a significant 85.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, apartment/condo, unique stays (combined 14.2%) offer potential for unique stay experiences.
Socorro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Socorro
- The dominant room capacity in Socorro is 3 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Socorro, indicating a high concentration in these sizes.
- A significant 53.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Socorro.
Socorro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Socorro
- The most common guest capacity trend in Socorro vacation rentals is listings accommodating 8+ guests (70.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Socorro STR market, accounting for 79.3% of listings.
- 77.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Socorro.
- On average, properties in Socorro are equipped to host 6.7 guests.
Socorro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Socorro
- The most common availability pattern in Socorro falls within the 271-366 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Socorro (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Socorro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
105 listings
20.5% of total
2 Nights
230 listings
44.9% of total
3 Nights
19 listings
3.7% of total
4-6 Nights
5 listings
1% of total
30+ Nights
153 listings
29.9% of total
Key Insights
- The most prevalent minimum stay requirement in Socorro is 2 Nights, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.4%) of the Socorro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.9%) caters to monthly stays (30+ nights) in Socorro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.9% of Socorro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Socorro.
Socorro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
108 listings
24.1% of total
Moderate
115 listings
25.6% of total
Firm
104 listings
23.2% of total
Strict
122 listings
27.2% of total
Cancellation Policy Insights for Socorro
- The prevailing Airbnb cancellation policy trend in Socorro is Strict, used by 27.2% of listings.
- A majority (50.4%) of hosts in Socorro utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.2% market standard in Socorro.
- Regularly review your cancellation policy against competitors and market demand shifts in Socorro.
Socorro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Socorro
- The overall average booking lead time for vacation rentals in Socorro is 42 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Socorro.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Socorro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Socorro (2025)
Amenity Prevalence
Amenity Insights for Socorro
- Essential amenities in Socorro that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, BBQ grill, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Socorro.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Socorro: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Socorro to stay competitive.
Socorro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Socorro
- The typical guest profile for Airbnb in Socorro consists of primarily domestic travelers (99%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.7% of guests.
- Key international markets include Brazil (98.7%) and United States (0.2%).
- Top languages spoken are Portuguese (58%) followed by English (26.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Socorro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |