Airbnb Market Analytics, Statistics and Data in Socorro, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Socorro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Socorro:
How much do Airbnb hosts make on average per month in Socorro?
The short-term rental market in Socorro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $961 per month
- Strong performing properties (top 25%) make $1,882 or more
- Best-in-class properties (top 10%) achieve $2,857+ monthly
- Entry-level properties (bottom 25%) typically earn around $390
Revenue Variations by Month
Occupancy Rates Throughout the Year in Socorro
The market in Socorro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Socorro
Daily rates in Socorro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $134 or more
- Best-in-class properties (top 10%) pull in $180+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Socorro
Peak Season (December, February, January)
- Revenue peaks at $1609.51 per month
- Occupancy rates reach 40.80%
- Daily rates average $119.13
Shoulder Season
- Revenue averages $1294.73 per month
- Occupancy maintains 33.33%
- Daily rates hold at $110.02
Low Season (July, September, August)
- Revenue drops to $868.28 per month
- Occupancy decreases to 24.52%
- Daily rates adjust to $99.17
Is it still profitable to do Airbnb in Socorro in 2025?
Yes! Socorro demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 33% and monthly revenue averaging $1295 and As a mature market with 549 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Socorro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The main urban center of Socorro, this area is essential for business and tourism. It's close to restaurants, shops, and local attractions, making it an ideal spot for Airbnb hosts. | Socorro's main square, Shopping centers, Local markets, Restaurants, Cultural events |
| Cascatinha | Known for its natural beauty and waterfalls, Cascatinha attracts tourists who enjoy nature and outdoor activities. Hosting an Airbnb here can appeal to adventurous visitors. | Cascatinha waterfall, Hiking trails, Nature parks, Adventure sports, Eco-tourism |
| Serra do Lopo | A serene area known for its stunning mountainous landscapes. Ideal for those seeking tranquility and nature experiences, perfect for weekend getaways. | Nature trails, Scenic viewpoints, Wildlife watching, Photography spots, Agritourism |
| Capela do Barreiro | A rural area that offers a peaceful escape from the city with beautiful landscapes. It's great for hosting Airbnb stays aimed at relaxation and nature. | Countryside scenery, Local farms, Hiking, Cultural heritage sites, Handicrafts shops |
| Recanto das Águas | Famous for its rivers and outdoor leisure activities, it's appealing to those who enjoy fishing and water sports. Perfect for Airbnb guests looking for a recreational stay. | Fishing spots, Water sports activities, Natural swimming pools, Camping areas, Local wildlife |
| Jardim das Flores | A residential neighborhood known for its green spaces and family-friendly environment. Ideal for long-term stays and family vacations, catering to guests looking for a homely atmosphere. | Parks, Playgrounds, Community events, Nearby schools, Family restaurants |
| Estância Pouso Alegre | A popular spot for retreats and family gatherings, featuring beautiful lodges and spacious areas for leisure activities. Appeals to group bookings and families. | Retreat facilities, Group activities, Natural reserves, Event spaces, Rural tourism |
| Bairros Históricos | These neighborhoods showcase the history and culture of Socorro. Perfect for guests interested in heritage and local traditions. | Historic buildings, Museums, Cultural festivals, Artisan markets, Guided tours |
Do you need a license for Airbnb in Socorro?
We recommend checking directly with Socorro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Socorro
Chácara PRIME High Standard
Entire Place • 3 bedrooms
enchanted mountain, 360-degree view fantastic site
Entire Place • 2 bedrooms
Chácara Recanto dos Sonhos
Entire Place • 4 bedrooms
High standard country house
Entire Place • 2 bedrooms
Chacara_recantomontesiqueira
Entire Place • 4 bedrooms
Chácara em Socorro SP
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Socorro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 26 | $431,121 | 293 | 3.61/5.0 |
| Franciele | 10 | $249,640 | 303 | 4.98/5.0 |
| Victor | 5 | $189,633 | 273 | 4.96/5.0 |
| Mateus | 6 | $89,839 | 78 | 4.13/5.0 |
| Henrique | 5 | $86,095 | 239 | 3.91/5.0 |
| Daniele | 2 | $83,099 | 66 | 4.98/5.0 |
| Rosenilde Ap | 2 | $70,647 | 99 | 4.99/5.0 |
| Mariani | 2 | $64,385 | 38 | 5.00/5.0 |
| Rejane | 2 | $59,586 | 200 | 5.00/5.0 |
| Wilson | 1 | $57,997 | 38 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Socorro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.8%), with house and outdoor & mobile properties comprising 90.5% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, apartment & condo, unique stays segments (14.1% combined)
Room Capacity Distribution
Analysis of 549 properties in Socorro shows that 3 bedrooms properties are most prevalent, making up 32.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 59.7% of all listings.
Key Insights
- Most common: 3 bedrooms (32.8%)
- Least common: 5+ bedrooms (6.9%)
- Market concentration: 59.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 549 properties in Socorro reveals that 8+ guests properties dominate the market, representing 71% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 79.6% of the market.
Key Insights
- Most common capacity: 8+ guests (71% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 79.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 549 properties in Socorro, the most common availability pattern is 271-366 days (53.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (53.4%)
- Most common booking duration: 31-90 days (29.7%)
- Properties with high availability (180+ days): 80.1%
- Properties with long-term bookings (180+ days): 20.9%
Minimum Stay Distributions
1 Night
117 listings
22.9% of total
2 Nights
235 listings
46% of total
3 Nights
51 listings
10% of total
4-6 Nights
12 listings
2.3% of total
30+ Nights
96 listings
18.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.9%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (18.8%) suggest a stable extended-stay market
- High market flexibility with 78.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
111 listings
24.4% of total
Moderate
116 listings
25.5% of total
Firm
104 listings
22.9% of total
Strict
124 listings
27.3% of total
Key Insights
- Strict is the preferred policy at 27.3% of listings
- The market shows a balanced distribution between guest-friendly (49.9%) and strict (50.2%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 22.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 54 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 23 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Socorro
Below is the distribution of amenities across listings in Socorro:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.3%) and Australia (0.2%)
- Portuguese is the top language at 58.3%, followed by English (27.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for São Paulo and Campinas markets
- Develop localized content for United States and Australia
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Socorro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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