Airbnb Market Analytics, Statistics and Data in Serra Negra, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Serra Negra? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Serra Negra:
How much do Airbnb hosts make on average per month in Serra Negra?
The short-term rental market in Serra Negra shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $684 per month
- Strong performing properties (top 25%) make $1,167 or more
- Best-in-class properties (top 10%) achieve $1,876+ monthly
- Entry-level properties (bottom 25%) typically earn around $301
Revenue Variations by Month
Occupancy Rates Throughout the Year in Serra Negra
The market in Serra Negra shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Serra Negra
Daily rates in Serra Negra vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $90 or more
- Best-in-class properties (top 10%) pull in $137+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Serra Negra
Peak Season (June, December, February)
- Revenue peaks at $1101.17 per month
- Occupancy rates reach 47.97%
- Daily rates average $81.56
Shoulder Season
- Revenue averages $924.71 per month
- Occupancy maintains 34.82%
- Daily rates hold at $75.97
Low Season (November, August, September)
- Revenue drops to $692.61 per month
- Occupancy decreases to 28.76%
- Daily rates adjust to $71.27
Is it still profitable to do Airbnb in Serra Negra in 2025?
Yes! Serra Negra demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 35% and monthly revenue averaging $925 and With 379 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Serra Negra
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de Serra Negra | The central area of Serra Negra is vibrant and full of life, making it ideal for tourists wanting to experience local culture and amenities. | Main Square, Local Shops, Serra Negra Cable Car, Serra Negra's Church, Restaurants and Cafes |
| Parque Serra Negra | This area is known for its beautiful parks and nature trails, attracting nature lovers and families looking for relaxation. | Parque João Batista, Hiking Trails, Picnic Areas, Children's Playground, Natural Scenery |
| Bairro do Descansão | A quieter neighborhood favored by those looking for peace, nature, and a family-friendly atmosphere. | Serra Negra Botanical Gardens, Walking Trails, Local Markets, Nearby Farms, Cultural Events |
| Estância de Serra Negra | This area features plenty of vacation rentals and is popular for its thermal waters and wellness tourism. | Thermal Springs, Spas, Wellness Retreats, Yoga Centers, Nature Tours |
| Serra Negra Resort District | Known for luxury resorts and leisure activities, ideal for tourists seeking leisure and indulgence. | Luxury Resorts, Spa Services, Golf Courses, Fine Dining, Event Venues |
| Mirante do Cristo | This beautiful viewpoint is a popular tourist destination, offering stunning views and outdoor activities. | Christ the Redeemer Statue, Scenic Views, Photography Opportunities, Nearby Trails, Outdoor Activities |
| Bairro da Conceição | A historic neighborhood with charming architecture, perfect for those interested in culture and history. | Historical Houses, Cultural Centers, Museums, Local Festivals, Art Galleries |
| Serra Negra's Green Belt | An eco-friendly area known for its rich biodiversity and outdoor activities, geared towards eco-tourism enthusiasts. | Nature Reserves, Bird Watching, Eco-Trails, Sustainable Tours, Workshops on Local Flora |
Do you need a license for Airbnb in Serra Negra?
We recommend checking directly with Serra Negra's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Serra Negra
Mantiqueira Cabana Reserve
Entire Place • 1 bedroom
Casa Di Pietra Villa Toscana
Entire Place • 5 bedrooms
Sítio Jardineto - Sierra Negra
Entire Place • 7 bedrooms
Chácara AgroRancho in Serra Negra - 20 people
Entire Place • 6 bedrooms
Swiss Chalet - The Chalezinho
Entire Place • 1 bedroom
Domo Chalet - The Chalezinho
Entire Place • 1 bedroom
Top Performing Professional Hosts in Serra Negra
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 3 | $120,482 | 98 | 4.96/5.0 |
| Diogo | 12 | $104,720 | 266 | 4.90/5.0 |
| Ar Da Montanha | 12 | $100,806 | 247 | 4.44/5.0 |
| Marcos | 3 | $96,195 | 231 | 5.00/5.0 |
| Ariel | 12 | $64,135 | 817 | 4.84/5.0 |
| Murilo | 1 | $60,221 | 29 | 5.00/5.0 |
| 88183131 | 1 | $58,182 | 3 | 5.00/5.0 |
| Rafael | 1 | $53,571 | 92 | 4.77/5.0 |
| Silvia | 7 | $45,468 | 741 | 4.98/5.0 |
| Thalita | 6 | $45,294 | 157 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Serra Negra
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.6%), with house and apartment & condo properties comprising 90.0% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (2.1% combined)
Room Capacity Distribution
Analysis of 379 properties in Serra Negra shows that 1 bedroom properties are most prevalent, making up 34.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.7% of all listings.
Key Insights
- Most common: 1 bedroom (34.8%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 61.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 379 properties in Serra Negra reveals that 8+ guests properties dominate the market, representing 28% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 45.6% of the market.
Key Insights
- Most common capacity: 8+ guests (28% of market)
- Least common capacity: 3 guests (4.7% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 379 properties in Serra Negra, the most common availability pattern is 271-366 days (45.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.3% of properties).
Key Insights
- Most common availability window: 271-366 days (45.1%)
- Most common booking duration: 31-90 days (29.3%)
- Properties with high availability (180+ days): 72.6%
- Properties with long-term bookings (180+ days): 29.0%
Minimum Stay Distributions
1 Night
101 listings
28.9% of total
2 Nights
159 listings
45.4% of total
3 Nights
28 listings
8% of total
4-6 Nights
3 listings
0.9% of total
30+ Nights
59 listings
16.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.3%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (16.9%) suggest a stable extended-stay market
- High market flexibility with 82.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
19 listings
5.8% of total
Super Strict 60 Days
2 listings
0.6% of total
Flexible
82 listings
24.8% of total
Moderate
110 listings
33.3% of total
Firm
48 listings
14.5% of total
Strict
69 listings
20.9% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (58.1%) and strict (35.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, May, Jan, averaging 47 days
- Shortest booking windows are in Sep, Mar, Aug, averaging 23 days
- Winter shows the longest average booking window at 44 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 44 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Serra Negra
Below is the distribution of amenities across listings in Serra Negra:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.2%) and France (0.1%)
- Portuguese is the top language at 58.6%, followed by English (26.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%
Recommendations
- Target marketing campaigns for São Paulo and Campinas markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Serra Negra. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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