Airbnb Market Analytics, Statistics and Data in Santos, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santos:
How much do Airbnb hosts make on average per month in Santos?
The short-term rental market in Santos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $774 per month
- Strong performing properties (top 25%) make $1,277 or more
- Best-in-class properties (top 10%) achieve $1,939+ monthly
- Entry-level properties (bottom 25%) typically earn around $354
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santos
The market in Santos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santos
Daily rates in Santos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $52 per night
- Strong performing properties (top 25%) secure $77 or more
- Best-in-class properties (top 10%) pull in $117+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
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Seasonality patterns in Santos
Peak Season (December, January, February)
- Revenue peaks at $1361.24 per month
- Occupancy rates reach 49.38%
- Daily rates average $82.54
Shoulder Season
- Revenue averages $956.98 per month
- Occupancy maintains 43.16%
- Daily rates hold at $70.51
Low Season (July, September, August)
- Revenue drops to $670.45 per month
- Occupancy decreases to 33.84%
- Daily rates adjust to $59.93
Is it still profitable to do Airbnb in Santos in 2025?
Yes! Santos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $957 and As a mature market with 1832 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gonzaga | A bustling beachside neighborhood favored by tourists for its urban vibe, proximity to the beach, shopping centers, and nightlife. | Gonzaga Beach, Shopping Parque Balneário, Cinemark Santos, Praca da Independencia, Santos Aquarium |
| Boqueirão | Known for its beautiful beach and family-friendly atmosphere, Boqueirão is popular among both tourists and locals. | Boqueirão Beach, Orchid Park, Shopping Miramar, Santos Dumont Airport, Boqueirão's promenade |
| Ponta da Praia | A quieter neighborhood with stunning beach views, Ponta da Praia is perfect for guests looking for a more relaxed atmosphere. | Ponta da Praia Beach, Santos Yacht Club, Santos Harbor, Sea Museum, Jardim da Orla Sindipetro |
| Enseada | This area features beautiful beaches and is known for water sports. It's ideal for families and thrill-seekers. | Enseada Beach, Acqua Mundo, Aquario de Guarujá, Praia da Enseada, Shopping Jequiti |
| Santos Downtown (Centro) | The historic center of Santos, rich in culture and history, attracts tourists interested in local architecture and museums. | Coffee Museum, Palácio José Bonifácio, Santos Historic Center, Market Hall, Santos City Hall |
| São Vicente | Adjacent to Santos, this area offers affordable accommodation options and access to various beaches and parks. | São Vicente Beach, Praia do Gonzaguinha, Parque Bitaru, Shopping Brisamar, Ilha Porchat |
| Jardim das Artes | A trendy area with a vibrant arts scene, attracting young professionals and those looking for a cultural experience. | Art galleries, Cultural events, Parks, Street markets, Local art shops |
| Santos Hills (Morro) | Offers stunning views of the coastline, making it a unique spot for scenic stays and nature enthusiasts. | Morro da Nova Cintra, Parque Municipal Roberto Mario Santini, Mirante da Ponta da Praia, Biking trails, Nature walks |
Do you need a license for Airbnb in Santos?
We recommend checking directly with Santos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santos
Book Santos — Unlimited 1608 Panoramic 3 bedrooms
Entire Place • 3 bedrooms
Book Santos - Unlimited 801 - Real Sea Front!
Entire Place • 2 bedrooms
Casa Praia Santos 3 suít 3 seats
Entire Place • 3 bedrooms
Full leisure with pool and sauna in Gonzaga
Entire Place • 1 bedroom
Oceanview Modern Private Santos
Entire Place • 3 bedrooms
Large one-story house Ponta da Praia Santos
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Santos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BookSantos | 68 | $1,443,149 | 3932 | 4.81/5.0 |
| Daniel | 43 | $741,063 | 3847 | 4.72/5.0 |
| Théo Do Flat Praia Santos | 26 | $497,526 | 2001 | 4.65/5.0 |
| Victor | 17 | $213,098 | 559 | 4.64/5.0 |
| Anfitrião Prime | 8 | $95,785 | 63 | 3.58/5.0 |
| Francisco E Mônica | 13 | $93,508 | 252 | 4.34/5.0 |
| Milena | 7 | $83,656 | 146 | 4.90/5.0 |
| Thiago | 8 | $70,874 | 263 | 4.15/5.0 |
| Débora | 3 | $57,436 | 88 | 4.76/5.0 |
| Patrícia | 9 | $56,640 | 431 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.9%), with apartment & condo and house properties comprising 98.9% of inventory
- Untapped potential in house, boutique & hotels, others, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 1,832 properties in Santos shows that 1 bedroom properties are most prevalent, making up 55.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.0% of all listings.
Key Insights
- Most common: 1 bedroom (55.3%)
- Least common: 5+ bedrooms (0.1%)
- Market concentration: 81.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,832 properties in Santos reveals that 4 guests properties dominate the market, representing 39.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 4 guests (39.4% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,832 properties in Santos, the most common availability pattern is 271-366 days (43.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.2% of properties).
Key Insights
- Most common availability window: 271-366 days (43.8%)
- Most common booking duration: 91-180 days (25.2%)
- Properties with high availability (180+ days): 68.7%
- Properties with long-term bookings (180+ days): 32.2%
Minimum Stay Distributions
1 Night
370 listings
22.9% of total
2 Nights
588 listings
36.3% of total
3 Nights
215 listings
13.3% of total
4-6 Nights
132 listings
8.2% of total
7-29 Nights
32 listings
2% of total
30+ Nights
281 listings
17.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.2%
- Mid-length stays (4-6 nights) represent 8.2% of listings
- Monthly+ stays (17.4%) suggest a stable extended-stay market
- High market flexibility with 72.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
27 listings
1.7% of total
Flexible
320 listings
20.7% of total
Moderate
403 listings
26.1% of total
Firm
345 listings
22.4% of total
Strict
448 listings
29% of total
Key Insights
- Strict is the preferred policy at 29.0% of listings
- The market shows a balanced distribution between guest-friendly (46.8%) and strict (51.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 45 days
- Shortest booking windows are in May, Jun, Aug, averaging 22 days
- Winter shows the longest average booking window at 45 days, while Spring has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Aug when lead times are shortest
Popular Airbnb Amenities in Santos
Below is the distribution of amenities across listings in Santos:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and Chile (0.6%)
- Portuguese is the top language at 50.2%, followed by English (29.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for São Paulo and Santos markets
- Develop localized content for United States and Chile
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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