Santa Branca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Santa Branca in 2025? Explore comprehensive Airbnb analytics for Santa Branca, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Santa Branca, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Santa Branca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Branca Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Branca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Branca (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Branca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Branca is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Branca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,077+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,513 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,230 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $529, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Branca
Santa Branca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Branca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Branca:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Branca
Average Daily Rate (ADR) Airbnb Trends in Santa Branca (2025)
Effective short term rental pricing strategy in Santa Branca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Branca typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Santa Branca
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Airbnb Seasonality Analysis & Trends in Santa Branca (2025)
Peak Season (May, April, December)
- Revenue averages $2,412 per month
- Occupancy rates average 36.5%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,750 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $158
Low Season (February, August, October)
- Revenue drops to average $1,298 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $156
Seasonality Insights for Santa Branca
- The Airbnb seasonality in Santa Branca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Branca's highest earning potential, with monthly revenues capable of climbing to $2,635, occupancy reaching a high of 37.9%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,136, occupancy could drop to 24.9%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Branca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Branca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Branca (2025)
Exploring the top neighborhoods for short-term rentals in Santa Branca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Santa Branca | The central area of Santa Branca, known for its accessibility and local culture. Ideal for travelers looking to experience the authenticity of the city, with proximity to shops and restaurants. | Santa Branca Church, Praça da Matriz, Local markets, Cultural festivals, Natural parks nearby |
| Jardim Santa Branca | A residential neighborhood that is family-friendly and growing in popularity. Attractive for longer stays and for families visiting the area or looking for quieter accommodations. | Local parks, Family-friendly activities, Nearby schools and amenities, Community events |
| Santa Branca Historic District | Offers a glimpse into the historical context of the city with classic architecture and historical landmarks. Great for those interested in history and culture. | Cultural heritage sites, Historical buildings, Museums, Art galleries |
| Igreja do Senhor da Matriz | Historical site that draws visitors due to its architectural significance and cultural importance. It attracts tourists engaged in cultural tourism. | Architectural tours, Local events, Cultural celebrations |
| Parque das Águas | A green park area that offers recreation and outdoor activities. A great spot for families and nature lovers, increasingly relevant for short-term stays. | Trails, Picnic areas, Environmental education activities, Park events |
| Bairros em Ascensão | Newly developing neighborhoods that are becoming popular with young professionals and families, offering opportunities for growth and investment. | Community developments, New businesses, Up-and-coming restaurants and cafes |
| Rural Areas near Santa Branca | The rural regions surrounding Santa Branca attract tourists looking for nature and tranquility. Perfect for retreats and eco-tourism. | Nature trails, Countryside views, Organic farms, Outdoor activities |
| Vale do Paraíba | This region is known for its natural beauty and ecological diversity, attractive for those seeking adventure and outdoor activities. | Hiking trails, Canyoning, Natural parks, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Santa Branca (2025)
While Santa Branca, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Branca to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Branca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Brancabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A FARM TO CALL YOUR - 100KM FROM SP
Entire Place • 7 bedrooms
Guararema - Chácara BETEL - Contemple the Nature!
Entire Place • 5 bedrooms
Unmissable farm 1 hour from São Paulo
Entire Place • 6 bedrooms
Fully flat, 5 en-suites, Air-conditioned pool.
Entire Place • 5 bedrooms
Chacara Mother's Heart Leisure and relaxation space
Entire Place • 5 bedrooms
Chácara Sunset
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Branca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Branca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eduardo | 1 | $71,225 | 48 | 4.96/5.0 |
| Frederic | 3 | $64,881 | 312 | 4.92/5.0 |
| Rosana Soares | 1 | $59,631 | 88 | 4.99/5.0 |
| Roberto | 3 | $54,618 | 258 | 4.97/5.0 |
| Celio | 1 | $40,343 | 5 | 5.00/5.0 |
| Gilberto | 1 | $36,998 | 21 | 5.00/5.0 |
| Estela | 1 | $36,747 | 19 | 4.89/5.0 |
| Michel | 1 | $35,101 | 13 | 5.00/5.0 |
| Jessica | 1 | $33,290 | 103 | 4.93/5.0 |
| Marina | 1 | $32,862 | 21 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Branca.
Dive Deeper: Advanced Santa Branca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Branca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Branca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Branca
- The Santa Branca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Branca, House properties are the most common (75.5%), reflecting the local real estate landscape.
- Houses represent a significant 75.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 10.2%) offer potential for unique stay experiences.
Santa Branca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Branca
- The dominant room capacity in Santa Branca is 1 bedroom listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 48.9% of the active Airbnb listings in Santa Branca, indicating a high concentration in these sizes.
- A significant 63.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Branca.
Santa Branca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Branca
- The most common guest capacity trend in Santa Branca vacation rentals is listings accommodating 8+ guests (73.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santa Branca STR market, accounting for 83.7% of listings.
- 75.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Branca.
- On average, properties in Santa Branca are equipped to host 6.8 guests.
Santa Branca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Branca
- The most common availability pattern in Santa Branca falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Branca (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Branca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
52.1% of total
2 Nights
16 listings
33.3% of total
4-6 Nights
1 listings
2.1% of total
30+ Nights
6 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Branca is 1 Night, adopted by 52.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.4%) of the Santa Branca Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Santa Branca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.1% of Santa Branca hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Branca.
Santa Branca Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
28.2% of total
Moderate
12 listings
30.8% of total
Firm
5 listings
12.8% of total
Strict
11 listings
28.2% of total
Cancellation Policy Insights for Santa Branca
- The prevailing Airbnb cancellation policy trend in Santa Branca is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (59.0%) and stricter (41.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Santa Branca.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Branca.
Santa Branca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Branca
- The overall average booking lead time for vacation rentals in Santa Branca is 51 days.
- Guests book furthest in advance for stays during December (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Santa Branca.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Santa Branca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Branca (2025)
Amenity Prevalence
Amenity Insights for Santa Branca
- Essential amenities in Santa Branca that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, BBQ grill, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Santa Branca.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Branca: Kitchen, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Branca to stay competitive.
Santa Branca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Branca
- The typical guest profile for Airbnb in Santa Branca consists of primarily domestic travelers (100%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 99.5% of guests.
- Key international markets include Brazil (99.5%) and Argentina (0.5%).
- Top languages spoken are Portuguese (52.2%) followed by English (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Guarulhos.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Branca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Ilha Grande | 10 | $1,509 | $158.50 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |
| Jambeiro | 14 | $1,324 | $140.79 | 33% |