Airbnb Market Analytics, Statistics and Data in Piracicaba, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Piracicaba? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Piracicaba:
How much do Airbnb hosts make on average per month in Piracicaba?
The short-term rental market in Piracicaba shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $470 per month
- Strong performing properties (top 25%) make $845 or more
- Best-in-class properties (top 10%) achieve $1,618+ monthly
- Entry-level properties (bottom 25%) typically earn around $224
Revenue Variations by Month
Occupancy Rates Throughout the Year in Piracicaba
The market in Piracicaba shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Piracicaba
Daily rates in Piracicaba vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $62 or more
- Best-in-class properties (top 10%) pull in $145+ per night
- Entry-level properties (bottom 25%) earn around $19
Daily Rate Variations by Month
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Seasonality patterns in Piracicaba
Peak Season (June, April, March)
- Revenue peaks at $978.79 per month
- Occupancy rates reach 44.30%
- Daily rates average $61.01
Shoulder Season
- Revenue averages $759.03 per month
- Occupancy maintains 40.61%
- Daily rates hold at $58.70
Low Season (January, September, October)
- Revenue drops to $512.67 per month
- Occupancy decreases to 36.48%
- Daily rates adjust to $54.78
Is it still profitable to do Airbnb in Piracicaba in 2025?
Yes! Piracicaba demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $759 and With 287 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Piracicaba
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The downtown area of Piracicaba, it's the heart of the city with plenty of shops, restaurants, and cultural attractions. Ideal for tourists wanting to explore the city and experience local life. | Piracicaba River, Theatro Municipal, Museu da Água, Mirante do Engenho Central, Feira de Mutirões |
| Jardim Universitário | Close to several universities, this area attracts students and young professionals. Great for short-term rentals seeking affordable accommodation near educational institutions. | Universidade Metodista de Piracicaba, Parque da Rua do Porto, Shopping Piracicaba |
| Paraíso | A residential neighborhood with lots of parks and green areas. Perfect for families and those wanting a quiet getaway while still being close to the city's amenities. | Parque da Avenida, Cascata de Piracicaba, Catedral Nossa Senhora do Rosário |
| Nova Piracicaba | A growing suburban area with modern houses and amenities. Appeals to families and longer-term visitors looking for comfort outside the busy city center. | Parque do Lago, Igreja Nossa Senhora Aparecida, Shopping Center Piracicaba |
| Santa Rosa | Known for its vibrant community and local culture, this area is attractive to visitors looking for an authentic Piracicaba experience, with local markets and eateries. | Mercado Municipal, Praça José Bonifácio, Centro Cultural Martha Ethel |
| Paulista | A lively area featuring bars, restaurants, and entertainment venues that attracts both locals and tourists looking for nightlife and dining options. | Pavilhão do Parque, Clube de Campo de Piracicaba, Cervejaria Piracicaba |
| Igrejinha | A peaceful neighborhood, ideal for weekend retreats and families, providing easy access to nature and recreational activities along the river. | Represa de Piracicaba, Parque da Água Branca, Trilhas da Represa |
| São Dimas | A family-friendly area with local amenities, parks, and schools, making it a suitable choice for longer stays and family vacations. | Escola Técnica Estadual, Parque do Horto, Igreja São Dimas |
Do you need a license for Airbnb in Piracicaba?
We recommend checking directly with Piracicaba's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Piracicaba
House in condominium
Entire Place • 5 bedrooms
Casa Ipê - Chácara Piracicaba
Entire Place • 2 bedrooms
Chácara in a gated community
Entire Place • 5 bedrooms
Casa de Campo Magnífica | Arvorismo & Tirolesa!
Entire Place • 9 bedrooms
Chácara Corumbataí
Entire Place • 3 bedrooms
Casa XI - With Swimming Pool and Air Conditioning
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Piracicaba
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novo Porto Aluguel Por Tempora | 19 | $78,111 | 944 | 4.72/5.0 |
| Nell | 1 | $77,649 | 4 | 4.75/5.0 |
| Cássia | 1 | $57,426 | 3 | 5.00/5.0 |
| 263304481 | 2 | $52,514 | 2 | 0.00/5.0 |
| Jasmira | 12 | $44,495 | 1591 | 4.90/5.0 |
| Marcela | 1 | $42,378 | 12 | 5.00/5.0 |
| Mary | 5 | $41,628 | 91 | 4.80/5.0 |
| Fabio | 1 | $40,871 | 64 | 4.92/5.0 |
| Maria | 5 | $38,664 | 37 | 3.84/5.0 |
| João Pedro | 2 | $37,899 | 20 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Piracicaba
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.2%), with house and apartment & condo properties comprising 86.8% of inventory
- Untapped potential in others, outdoor & mobile segments (1.7% combined)
Room Capacity Distribution
Analysis of 287 properties in Piracicaba shows that 2 bedrooms properties are most prevalent, making up 34.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.1% of all listings.
Key Insights
- Most common: 2 bedrooms (34.8%)
- Least common: 4 bedrooms (4.2%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 287 properties in Piracicaba reveals that 4 guests properties dominate the market, representing 24% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.0% of the market.
Key Insights
- Most common capacity: 4 guests (24% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 46.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 287 properties in Piracicaba, the most common availability pattern is 271-366 days (48.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (48.1%)
- Most common booking duration: 31-90 days (31%)
- Properties with high availability (180+ days): 74.6%
- Properties with long-term bookings (180+ days): 26.1%
Minimum Stay Distributions
1 Night
127 listings
46% of total
2 Nights
66 listings
23.9% of total
3 Nights
23 listings
8.3% of total
4-6 Nights
14 listings
5.1% of total
7-29 Nights
16 listings
5.8% of total
30+ Nights
30 listings
10.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.9%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (10.9%) suggest a stable extended-stay market
- High market flexibility with 78.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.4% of total
Flexible
68 listings
29.7% of total
Moderate
61 listings
26.6% of total
Firm
37 listings
16.2% of total
Strict
62 listings
27.1% of total
Key Insights
- Flexible is the preferred policy at 29.7% of listings
- The market shows a balanced distribution between guest-friendly (56.3%) and strict (43.3%) policies
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Nov, averaging 37 days
- Shortest booking windows are in Mar, Sep, Aug, averaging 23 days
- Winter shows the longest average booking window at 33 days, while Spring has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 33 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Aug when lead times are shortest
Popular Airbnb Amenities in Piracicaba
Below is the distribution of amenities across listings in Piracicaba:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.4%) and United Kingdom (0.4%)
- Portuguese is the top language at 54.6%, followed by English (28.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.7%
Recommendations
- Target marketing campaigns for São Paulo and Piracicaba markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Piracicaba. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Vargem Grande Paulista | 45 | $1,305 | $143.16 | 37% |
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