Piracicaba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Piracicaba in 2025? Explore comprehensive Airbnb analytics for Piracicaba, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Piracicaba, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 288 active listings.
Whether you're considering an Airbnb investment in Piracicaba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Piracicaba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Piracicaba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Piracicaba (2025)
Understanding the monthly revenue variations for Airbnb listings in Piracicaba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Piracicaba is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Piracicaba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,473+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $728 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $381 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $200, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Piracicaba
Piracicaba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Piracicaba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Piracicaba:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Piracicaba
Average Daily Rate (ADR) Airbnb Trends in Piracicaba (2025)
Effective short term rental pricing strategy in Piracicaba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Piracicaba typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $140+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $16 per night.
Average Daily Rate (ADR) Trend by Month in Piracicaba
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Airbnb Seasonality Analysis & Trends in Piracicaba (2025)
Peak Season (April, December, June)
- Revenue averages $888 per month
- Occupancy rates average 40.4%
- Daily rates average $57
Shoulder Season
- Revenue averages $663 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $55
Low Season (February, September, October)
- Revenue drops to average $485 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $54
Seasonality Insights for Piracicaba
- The Airbnb seasonality in Piracicaba shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Piracicaba's highest earning potential, with monthly revenues capable of climbing to $911, occupancy reaching a high of 43.2%, and ADRs peaking at $59.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $457, occupancy could drop to 38.7%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Piracicaba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Piracicaba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Piracicaba (2025)
Exploring the top neighborhoods for short-term rentals in Piracicaba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center (Centro) | The bustling heart of Piracicaba, featuring historic architecture, shopping, and cultural attractions. It’s popular for short stays due to its convenience. | Piracicaba River, Historic city center, Public market, Teatro Municipal, Museu Histórico e Pedagógico Prudente de Moraes |
| Piracicaba Riverbank | A beautiful area along the river, known for its parks and recreational activities. A tranquil spot for families and nature lovers. | Fonte Luminosa, Parque da Rua do Porto, Caminho das Águas, Caminho do peixe |
| Santo Antonio | A residential neighborhood with a mix of local culture and quiet streets, ideal for guests looking for a more local experience. | Igreja Santo Antonio, local markets, restaurants |
| Bairro Nova Piracicaba | A modern neighborhood with new developments and amenities, attracting young professionals and families. | Shopping Piracicaba, local parks, fitness centers |
| Alto | A quiet, upscale area with beautiful views of Piracicaba, known for its comfortable residential accommodations. | Pico do Olho d'Água, local cafes, quiet parks |
| Chácara do Trevo | This is an area known for its green spaces and rural charm, perfect for those seeking a peaceful getaway. | Chácara do Trevo Park, local farms, nature trails |
| José de Souza Campos | A growing neighborhood with a mix of commercial and residential properties, attracting young families and students. | local schools, community parks, shopping areas |
| Jardim Ipiranga | A lively neighborhood with a strong community feel, mostly residential yet close to many amenities. | local markets, small parks, cafes |
Understanding Airbnb License Requirements & STR Laws in Piracicaba (2025)
While Piracicaba, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Piracicaba to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Piracicaba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Piracicababased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa de Campo Magnífica | Arvorismo & Tirolesa!
Entire Place • 9 bedrooms
House in condominium
Entire Place • 5 bedrooms
Casa Ipê - Chácara Piracicaba
Entire Place • 2 bedrooms
Chácara in a gated community
Entire Place • 5 bedrooms
Casa XI - With Swimming Pool and Air Conditioning
Entire Place • 3 bedrooms
Chácara spacious 4 bedrooms, pool, barbecue
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Piracicaba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Piracicaba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novo Porto Aluguel Por Tempora | 19 | $73,823 | 944 | 4.72/5.0 |
| Fabio | 1 | $65,691 | 64 | 4.92/5.0 |
| Nell | 1 | $61,298 | 4 | 4.75/5.0 |
| Cássia | 1 | $53,973 | 3 | 5.00/5.0 |
| Host #263304481 | 2 | $52,255 | 2 | 0.00/5.0 |
| Jasmira | 12 | $44,663 | 1591 | 4.90/5.0 |
| Mary | 6 | $43,529 | 99 | 4.81/5.0 |
| Marcela | 1 | $41,314 | 12 | 5.00/5.0 |
| Carina | 2 | $40,930 | 20 | 2.50/5.0 |
| Maria | 5 | $34,729 | 37 | 3.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Piracicaba.
Dive Deeper: Advanced Piracicaba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Piracicaba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPiracicaba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Piracicaba
- The Piracicaba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74% of the 288 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Piracicaba, House properties are the most common (46.5%), reflecting the local real estate landscape.
- Houses represent a significant 46.5% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.7%) offer potential for unique stay experiences.
Piracicaba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Piracicaba
- The dominant room capacity in Piracicaba is 2 bedrooms listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.9% of the active Airbnb listings in Piracicaba, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Piracicaba.
Piracicaba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Piracicaba
- The most common guest capacity trend in Piracicaba vacation rentals is listings accommodating 4 guests (24.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Piracicaba STR market, accounting for 45.5% of listings.
- 31.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Piracicaba.
- On average, properties in Piracicaba are equipped to host 4.1 guests.
Piracicaba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Piracicaba
- The most common availability pattern in Piracicaba falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Piracicaba (28.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Piracicaba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
126 listings
45% of total
2 Nights
60 listings
21.4% of total
3 Nights
16 listings
5.7% of total
4-6 Nights
12 listings
4.3% of total
7-29 Nights
16 listings
5.7% of total
30+ Nights
50 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Piracicaba is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.4%) of the Piracicaba Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Piracicaba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Piracicaba hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Piracicaba.
Piracicaba Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.4% of total
Flexible
70 listings
30% of total
Moderate
62 listings
26.6% of total
Firm
37 listings
15.9% of total
Strict
63 listings
27% of total
Cancellation Policy Insights for Piracicaba
- The prevailing Airbnb cancellation policy trend in Piracicaba is Flexible, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in Piracicaba.
- Regularly review your cancellation policy against competitors and market demand shifts in Piracicaba.
Piracicaba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Piracicaba
- The overall average booking lead time for vacation rentals in Piracicaba is 28 days.
- Guests book furthest in advance for stays during December (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Piracicaba.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Piracicaba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Piracicaba (2025)
Amenity Prevalence
Amenity Insights for Piracicaba
- Essential amenities in Piracicaba that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Piracicaba: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Piracicaba to stay competitive.
Piracicaba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Piracicaba
- The typical guest profile for Airbnb in Piracicaba consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.4% of guests.
- Key international markets include Brazil (95.4%) and United States (1.5%).
- Top languages spoken are Portuguese (53%) followed by English (28%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Piracicaba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Piracicaba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |