Piedade Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Piedade in 2025? Explore comprehensive Airbnb analytics for Piedade, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Piedade, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.

Whether you're considering an Airbnb investment in Piedade, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Piedade Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Piedade Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$139
The average rental revenue earned for an occupied room per day in Piedade.
Occupancy Rate(?)
30.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,397
Typical annual income for an Airbnb listing in Piedade. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
11.0%
Strong growth (11.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Piedade.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Piedade.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
72
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Piedade (2025)

Understanding the monthly revenue variations for Airbnb listings in Piedade is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Piedade is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Piedade across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,732+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,665 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $941 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $484, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Piedade

Piedade Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Piedade STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Piedade:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Piedade

Average Daily Rate (ADR) Airbnb Trends in Piedade (2025)

Effective short term rental pricing strategy in Piedade involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Piedade typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
  • Typical properties (Median) charge around $118 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Piedade

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Airbnb Seasonality Analysis & Trends in Piedade (2025)

Peak Season (May, June, December)
  • Revenue averages $1,609 per month
  • Occupancy rates average 34.4%
  • Daily rates average $162
Shoulder Season
  • Revenue averages $1,278 per month
  • Occupancy maintains around 32.9%
  • Daily rates hold near $152
Low Season (February, September, October)
  • Revenue drops to average $900 per month
  • Occupancy decreases to average 30.2%
  • Daily rates adjust to average $152

Seasonality Insights for Piedade

  • The Airbnb seasonality in Piedade shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Piedade's highest earning potential, with monthly revenues capable of climbing to $1,627, occupancy reaching a high of 41.5%, and ADRs peaking at $164.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $751, occupancy could drop to 26.3%, and ADRs may adjust down to $138.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Piedade.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Piedade seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Piedade (2025)

Exploring the top neighborhoods for short-term rentals in Piedade? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Praia de Piedade
A beautiful beach area known for its calm waters and family-friendly atmosphere. It is popular among tourists seeking relaxation and seaside activities, making it a great spot for Airbnb hosting.
Praia de Piedade beach, Water sports activities, Local seafood restaurants
Centro de Piedade
The central area of Piedade offers a mix of local culture, commerce, and accessibility. Visitors can explore local markets and historical sites, providing a charming experience for guests.
Historic Church of Piedade, Local artisan shops, Piedade Square
Serra do Mar
A nature-lover's paradise with stunning views and hiking trails. It's perfect for those seeking outdoor adventures, attracting guests interested in ecotourism and nature activities.
Hiking trails, National Parks, Natural waterfalls
Caminho do Mar
This area combines scenic views with cultural experiences, offering attractions related to the local history of coffee production and nature excursions.
Coffee plantation tours, Cultural heritage sites, Scenic viewpoints
Parque Estadual da Serra do Mar
This state park is a major attraction for visitors interested in hiking and exploring Brazil's diverse ecosystem, making it a perfect spot for eco-friendly stays.
Hiking trails, Biodiversity, Observation points
Ilha das Cabras
An island nearby known for its beauty and tranquil beaches, appealing to guests looking for unique and peaceful retreats away from the hustle and bustle.
Beautiful beaches, Snorkeling spots, Relaxing environment
Praia Grande
A neighboring beach that offers more extensive tourist infrastructures such as restaurants and shops, ideal for those looking for a livelier beach atmosphere.
Water sports, Beachside restaurants, Shopping options
Pousadas do Bairro
This area features quaint bed and breakfast options, attracting visitors looking for a more homely, personalized lodging experience in a cozy neighborhood.
Local bed and breakfasts, Community events, Culinary tours

Understanding Airbnb License Requirements & STR Laws in Piedade (2025)

While Piedade, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Piedade to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Piedade (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Piedadebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chácara La belle de Jour

Chácara La belle de Jour

Entire Place • 4 bedrooms

$46,689
Revenue
48.7%
Occupancy
$203.60
Daily Rate
Cabana em Piedade

Cabana em Piedade

Entire Place • 1 bedroom

$31,095
Revenue
82.2%
Occupancy
$105.40
Daily Rate
Sítio Vale do Sol

Sítio Vale do Sol

Entire Place • 4 bedrooms

$24,870
Revenue
28.7%
Occupancy
$236.29
Daily Rate
Chalé 7 com piscina aquecida, jacuzzi e sauna

Chalé 7 com piscina aquecida, jacuzzi e sauna

Entire Place • 2 bedrooms

$23,637
Revenue
51.7%
Occupancy
$268.02
Daily Rate
Casa de Campo Premium 3

Casa de Campo Premium 3

Entire Place • 1 bedroom

$23,282
Revenue
47.7%
Occupancy
$132.62
Daily Rate
Cabana do Rancho - Wine & Nature

Cabana do Rancho - Wine & Nature

Entire Place • 2 bedrooms

$23,048
Revenue
33.0%
Occupancy
$123.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Piedade (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Piedade based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sítio Da Montanha7$102,5454203.51/5.0
Host #4853056846$52,71900.00/5.0
William5$52,246182.98/5.0
Dil1$46,689394.74/5.0
Raimundo2$34,7621084.99/5.0
Silvia Regina1$31,095505.00/5.0
Adonis1$24,870354.91/5.0
Gilberto1$23,048185.00/5.0
Edvar1$21,945854.91/5.0
Keitte Cleise1$20,918634.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Piedade.

Dive Deeper: Advanced Piedade STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Piedade. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Piedade Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Piedade

  • The Piedade Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 72 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Piedade, House properties are the most common (65.3%), reflecting the local real estate landscape.
  • Houses represent a significant 65.3% portion, catering likely to families or larger groups.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, apartment/condo, unique stays (combined 7.0%) offer potential for unique stay experiences.

Piedade Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Piedade

  • The dominant room capacity in Piedade is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Piedade, indicating a high concentration in these sizes.
  • A significant 43.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Piedade.

Piedade Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Piedade

  • The most common guest capacity trend in Piedade vacation rentals is listings accommodating 8+ guests (47.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Piedade STR market, accounting for 68.0% of listings.
  • 52.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Piedade.
  • On average, properties in Piedade are equipped to host 5.7 guests.

Piedade Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Piedade

  • The most common availability pattern in Piedade falls within the 271-366 days range, representing 65.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Piedade (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Piedade Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.5%)

1 Night

19 listings

27.5% of total

2 Nights (31.9%)

2 Nights

22 listings

31.9% of total

3 Nights (2.9%)

3 Nights

2 listings

2.9% of total

7-29 Nights (1.4%)

7-29 Nights

1 listings

1.4% of total

30+ Nights (36.2%)

30+ Nights

25 listings

36.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Piedade is 30+ Nights, adopted by 36.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (36.2%) caters to monthly stays (30+ nights) in Piedade, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 36.2% of Piedade hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 36.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Piedade.

Piedade Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (10.4%)

Super Strict 30 Days

5 listings

10.4% of total

Flexible (16.7%)

Flexible

8 listings

16.7% of total

Moderate (39.6%)

Moderate

19 listings

39.6% of total

Firm (22.9%)

Firm

11 listings

22.9% of total

Strict (10.4%)

Strict

5 listings

10.4% of total

Cancellation Policy Insights for Piedade

  • The prevailing Airbnb cancellation policy trend in Piedade is Moderate, used by 39.6% of listings.
  • There's a relatively balanced mix between guest-friendly (56.3%) and stricter (33.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.6% market standard in Piedade.
  • Using a Strict policy might deter some guests, as only 10.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Piedade.

Piedade STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Piedade

  • The overall average booking lead time for vacation rentals in Piedade is 37 days.
  • Guests book furthest in advance for stays during December (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (43 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Piedade.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Piedade averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Piedade (2025)

Amenity Prevalence

Amenity Insights for Piedade

  • Essential amenities in Piedade that guests expect include: Kitchen, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, BBQ grill, Hot water are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Piedade.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Piedade: Kitchen, Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, Free parking on premises.
  • Consider adding popular differentiators like TV or BBQ grill to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Piedade to stay competitive.

Piedade Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Piedade

  • The typical guest profile for Airbnb in Piedade consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 97.5% of guests.
  • Key international markets include Brazil (97.5%) and United Kingdom (0.9%).
  • Top languages spoken are Portuguese (51.3%) followed by English (29.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and Sorocaba.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Piedade Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Itupeva137$1,734$204.1032%
Vargem39$1,700$162.4533%
Morungaba30$1,595$298.2331%
Valinhos49$1,569$172.7137%
Tuiuti18$1,470$147.4733%
Nova Odessa13$1,459$123.6147%
Igaratá131$1,439$191.8929%
Tietê15$1,394$310.6428%
Ribeirão Pires17$1,376$145.1931%
Itatiba171$1,352$183.5734%

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