Airbnb Market Analytics, Statistics and Data in Nazaré Paulista, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nazaré Paulista? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nazaré Paulista:
How much do Airbnb hosts make on average per month in Nazaré Paulista?
The short-term rental market in Nazaré Paulista shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,132 per month
- Strong performing properties (top 25%) make $2,129 or more
- Best-in-class properties (top 10%) achieve $3,588+ monthly
- Entry-level properties (bottom 25%) typically earn around $490
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nazaré Paulista
The market in Nazaré Paulista shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nazaré Paulista
Daily rates in Nazaré Paulista vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $140 per night
- Strong performing properties (top 25%) secure $203 or more
- Best-in-class properties (top 10%) pull in $279+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
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Seasonality patterns in Nazaré Paulista
Peak Season (December, February, January)
- Revenue peaks at $2352.34 per month
- Occupancy rates reach 40.22%
- Daily rates average $174.14
Shoulder Season
- Revenue averages $1631.50 per month
- Occupancy maintains 30.36%
- Daily rates hold at $162.49
Low Season (July, September, August)
- Revenue drops to $1123.52 per month
- Occupancy decreases to 22.09%
- Daily rates adjust to $145.97
Is it still profitable to do Airbnb in Nazaré Paulista in 2025?
Yes! Nazaré Paulista demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1631 and The market's 139 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nazaré Paulista
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The bustling center of Nazaré Paulista, ideal for those looking for cultural and historical experiences. With a variety of shops, restaurants, and cultural sites, it attracts both locals and tourists alike. | Nazaré Paulista Church, Historic downtown architecture, Local artisan markets, Cafés and restaurants |
| Caminho do Mar | A picturesque neighborhood with lush greenery and scenic views. Great for those seeking nature and tranquility, while still being close to urban amenities. | Hiking trails, Natural parks, Scenic viewpoints |
| Pico do Lobo | A beautiful area popular for outdoor activities and adventure tourism. Perfect for nature lovers and those interested in sports like hiking and mountain biking. | Pico do Lobo hiking trail, Adventure sports opportunities, Breathtaking landscapes |
| Represa de Nazaré Paulista | The reservoir area offers water activities and beautiful surroundings. Ideal for visitors looking for leisure activities such as boating and fishing. | Boating and water activities, Fishing spots, Picnic areas |
| Jardim São Paulo | A residential neighborhood known for its friendly community and relaxed atmosphere. Attracts families and long-term visitors looking for a homey vibe. | Local parks, Family-friendly amenities, Community events |
| Vila Nova | A quaint neighborhood with charming streets and local shops. Attracts those looking for a more laid-back experience away from the main tourist spots. | Local boutiques, Charming cafés, Quiet streets |
| Parque Nossa Senhora do Rosario | A tranquil park area that's perfect for relaxation and enjoying nature. A good spot for those interested in having a peaceful retreat. | Walking paths, Picnic spots, Nature trails |
| Serra do Mar | Famous for its stunning mountain views and hiking opportunities. Attracts adventure seekers and nature enthusiasts looking for an escape into the wilderness. | Extensive hiking trails, Excellent viewpoints, Biodiversity and wildlife |
Do you need a license for Airbnb in Nazaré Paulista?
We recommend checking directly with Nazaré Paulista's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Nazaré Paulista
Chácara standing on the dam with pier and heated pool
Entire Place • 5 bedrooms
Maui Cabana: Heated pool with amazing views!
Entire Place • 1 bedroom
Cabana A'Uwe: Heated pool with amazing views!
Entire Place • 1 bedroom
Sítio MR - Nazaré Paulista/ SP
Entire Place • 8 bedrooms
Chácara with stunning view - Atibainha Dam
Entire Place • 4 bedrooms
Beautiful mountain house Amazing top pool view
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Nazaré Paulista
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heitor | 2 | $159,871 | 234 | 4.99/5.0 |
| Barbara | 6 | $133,433 | 245 | 4.04/5.0 |
| Kompose & Wow | 9 | $119,288 | 359 | 4.80/5.0 |
| Larissa | 1 | $80,979 | 14 | 4.86/5.0 |
| Roberta | 1 | $52,087 | 8 | 5.00/5.0 |
| Valesca Rodrigues | 1 | $51,946 | 24 | 5.00/5.0 |
| Maria Eduarda | 1 | $49,834 | 69 | 4.97/5.0 |
| Douglas | 1 | $43,441 | 75 | 4.96/5.0 |
| Julia | 3 | $39,135 | 38 | 3.09/5.0 |
| Gabrielle | 1 | $34,702 | 33 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nazaré Paulista
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.8%), with house and outdoor & mobile properties comprising 88.5% of inventory
- Strong specialty sector (17.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 139 properties in Nazaré Paulista shows that 3 bedrooms properties are most prevalent, making up 36% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 56.8% of all listings.
Key Insights
- Most common: 3 bedrooms (36%)
- Least common: 2 bedrooms (12.2%)
- Market concentration: 56.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 139 properties in Nazaré Paulista reveals that 8+ guests properties dominate the market, representing 76.3% of all listings. The average property accommodates 7.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 86.3% of the market.
Key Insights
- Most common capacity: 8+ guests (76.3% of market)
- Least common capacity: 3 guests (1.4% of market)
- Average guest capacity: 7.0 guests per property
- Market concentration: 86.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 139 properties in Nazaré Paulista, the most common availability pattern is 271-366 days (64.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.1% of properties).
Key Insights
- Most common availability window: 271-366 days (64.7%)
- Most common booking duration: 31-90 days (33.1%)
- Properties with high availability (180+ days): 83.5%
- Properties with long-term bookings (180+ days): 16.5%
Minimum Stay Distributions
1 Night
30 listings
22.4% of total
2 Nights
68 listings
50.7% of total
3 Nights
7 listings
5.2% of total
4-6 Nights
4 listings
3% of total
30+ Nights
25 listings
18.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.1%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (18.7%) suggest a stable extended-stay market
- High market flexibility with 78.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
11 listings
10.1% of total
Moderate
24 listings
22% of total
Firm
35 listings
32.1% of total
Strict
39 listings
35.8% of total
Key Insights
- Strict is the preferred policy at 35.8% of listings
- Stricter policies (Firm & Strict) dominate at 67.9% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 10.1% of listings
Recommendations
- The market supports stricter policies, with 67.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 50 days
- Shortest booking windows are in Jul, Jun, Aug, averaging 21 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Nazaré Paulista
Below is the distribution of amenities across listings in Nazaré Paulista:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.4%) and France (0.3%)
- Portuguese is the top language at 53.3%, followed by English (29.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for São Paulo and Guarulhos markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nazaré Paulista. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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