Natividade da Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Natividade da Serra in 2025? Explore comprehensive Airbnb analytics for Natividade da Serra, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Natividade da Serra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Natividade da Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Natividade da Serra Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Natividade da Serra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Natividade da Serra (2025)
Understanding the monthly revenue variations for Airbnb listings in Natividade da Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Natividade da Serra is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Natividade da Serra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,198+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $394 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $170, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Natividade da Serra
Natividade da Serra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Natividade da Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Natividade da Serra:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Natividade da Serra
Average Daily Rate (ADR) Airbnb Trends in Natividade da Serra (2025)
Effective short term rental pricing strategy in Natividade da Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Natividade da Serra typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $148+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Natividade da Serra
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Airbnb Seasonality Analysis & Trends in Natividade da Serra (2025)
Peak Season (December, January, May)
- Revenue averages $941 per month
- Occupancy rates average 28.3%
- Daily rates average $78
Shoulder Season
- Revenue averages $767 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $75
Low Season (June, September, November)
- Revenue drops to average $511 per month
- Occupancy decreases to average 19.9%
- Daily rates adjust to average $74
Seasonality Insights for Natividade da Serra
- The Airbnb seasonality in Natividade da Serra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Natividade da Serra's highest earning potential, with monthly revenues capable of climbing to $1,098, occupancy reaching a high of 33.9%, and ADRs peaking at $80.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $327, occupancy could drop to 15.1%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Natividade da Serra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Natividade da Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Natividade da Serra (2025)
Exploring the top neighborhoods for short-term rentals in Natividade da Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Natividade da Serra, offering easy access to local shops, restaurants, and cultural sites. Ideal for guests wanting to experience the local urban vibe and community. | Local markets, Cultural center, Historical landmarks |
| Serra do Mar | A stunning natural reserve with breathtaking landscapes, perfect for nature lovers and adventure seekers. Great for hosting guests who enjoy hiking and ecotourism. | Hiking trails, Waterfalls, Wildlife viewing, Scenic viewpoints |
| Parque Estadual de São Paulo | A large state park with lush forests and rich biodiversity. Attracts families and outdoor enthusiasts looking for a peaceful getaway in nature. | Nature trails, Picnic areas, Birdwatching, Cultural heritage sites |
| Cachoeira do Veloso | A popular waterfall and swimming spot, drawing visitors looking to relax and enjoy nature. Attractive for tourists seeking unique outdoor experiences. | Swimming areas, Nature trails, Surrounding picnic spots |
| Vila São João | A quaint neighborhood with a cozy atmosphere, offering a glimpse into local life. Great for travelers looking for a more authentic and homey experience. | Local eateries, Community shops, Cultural events |
| Trilha do Ouro | Known for its historical significance and beautiful hiking routes. Ideal for those interested in Brazil's gold rush history and outdoor activities. | Historical trails, Gold mining heritage, Scenic landscapes |
| Recanto Verde | A serene getaway in nature with plenty of green spaces and tranquility, popular with couples and families looking to escape the hustle and bustle. | Gardens, Tranquil surroundings, Relaxing accommodations |
| Mirante do Vale | An excellent viewpoint offering panoramic views of the region, appealing to photographers and outdoor enthusiasts. Great for short visits and special moments. | Observation deck, Scenic views, Photography spots |
Understanding Airbnb License Requirements & STR Laws in Natividade da Serra (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Natividade da Serra. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Natividade da Serra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Natividade da Serra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Natividade da Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Grande in the mountains - Sítio
Entire Place • 10 bedrooms
Chalé Romântico- SPA and fireplace in the Serra de Ubatuba
Entire Place • 1 bedroom
Sítio em Pouso Alto/ Natividade SP
Entire Place • 3 bedrooms
Chalé with SPA and Fireplace in the Serra de Ubatuba
Entire Place • 1 bedroom
@haus_sp Monteverde
Entire Place • 3 bedrooms
Espaçosa casa com piscina - Serra de Ubatuba
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Natividade da Serra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Natividade da Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rebeca | 1 | $37,580 | 53 | 4.98/5.0 |
| Jaqueline | 1 | $31,272 | 21 | 4.95/5.0 |
| Micheli | 2 | $24,953 | 90 | 4.98/5.0 |
| Host #454875115 | 1 | $15,183 | 0 | N/A/5.0 |
| Bruna | 1 | $13,321 | 7 | 5.00/5.0 |
| Marianne | 4 | $11,298 | 176 | 4.85/5.0 |
| Vitor | 1 | $8,800 | 115 | 4.99/5.0 |
| Camilla Bülow | 1 | $5,788 | 62 | 4.92/5.0 |
| Tatiana | 1 | $5,491 | 2 | N/A/5.0 |
| Host #409726639 | 2 | $4,748 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Natividade da Serra.
Dive Deeper: Advanced Natividade da Serra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Natividade da Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNatividade da Serra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Natividade da Serra
- The Natividade da Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Natividade da Serra, House properties are the most common (75.8%), reflecting the local real estate landscape.
- Houses represent a significant 75.8% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.0%) offer potential for unique stay experiences.
Natividade da Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Natividade da Serra
- The dominant room capacity in Natividade da Serra is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Natividade da Serra, indicating a high concentration in these sizes.
- A significant 39.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Natividade da Serra.
Natividade da Serra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Natividade da Serra
- The most common guest capacity trend in Natividade da Serra vacation rentals is listings accommodating 8+ guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Natividade da Serra STR market, accounting for 69.7% of listings.
- 51.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Natividade da Serra.
- On average, properties in Natividade da Serra are equipped to host 5.5 guests.
Natividade da Serra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Natividade da Serra
- The most common availability pattern in Natividade da Serra falls within the 271-366 days range, representing 84.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Natividade da Serra (48.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Natividade da Serra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
32.3% of total
2 Nights
17 listings
54.8% of total
30+ Nights
4 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Natividade da Serra is 2 Nights, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.1%) of the Natividade da Serra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Natividade da Serra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.8% of Natividade da Serra hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Natividade da Serra.
Natividade da Serra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
29.6% of total
Moderate
6 listings
22.2% of total
Firm
8 listings
29.6% of total
Strict
5 listings
18.5% of total
Cancellation Policy Insights for Natividade da Serra
- The prevailing Airbnb cancellation policy trend in Natividade da Serra is Flexible, used by 29.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (48.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.6% market standard in Natividade da Serra.
- Regularly review your cancellation policy against competitors and market demand shifts in Natividade da Serra.
Natividade da Serra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Natividade da Serra
- The overall average booking lead time for vacation rentals in Natividade da Serra is 26 days.
- Guests book furthest in advance for stays during December (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (34 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Natividade da Serra.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Natividade da Serra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Natividade da Serra (2025)
Amenity Prevalence
Amenity Insights for Natividade da Serra
- Essential amenities in Natividade da Serra that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Natividade da Serra: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Natividade da Serra to stay competitive.
Natividade da Serra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Natividade da Serra
- The typical guest profile for Airbnb in Natividade da Serra consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Brazil (97.2%) and Argentina (0.9%).
- Top languages spoken are Portuguese (49.3%) followed by English (32.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and São Sebastião.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Natividade da Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,712 | $160.97 | 40% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |
| Carapicuíba | 57 | $1,143 | $208.34 | 37% |