Morungaba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Morungaba in 2025? Explore comprehensive Airbnb analytics for Morungaba, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Morungaba, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Morungaba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morungaba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morungaba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morungaba (2025)
Understanding the monthly revenue variations for Airbnb listings in Morungaba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morungaba is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morungaba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,591+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,569 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,176 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $637, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morungaba
Morungaba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morungaba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morungaba:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morungaba
Average Daily Rate (ADR) Airbnb Trends in Morungaba (2025)
Effective short term rental pricing strategy in Morungaba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morungaba typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $497+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Morungaba
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Airbnb Seasonality Analysis & Trends in Morungaba (2025)
Peak Season (December, January, April)
- Revenue averages $2,892 per month
- Occupancy rates average 38.5%
- Daily rates average $302
Shoulder Season
- Revenue averages $2,123 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $280
Low Season (August, September, October)
- Revenue drops to average $1,447 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $260
Seasonality Insights for Morungaba
- The Airbnb seasonality in Morungaba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morungaba's highest earning potential, with monthly revenues capable of climbing to $3,654, occupancy reaching a high of 45.3%, and ADRs peaking at $345.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,326, occupancy could drop to 24.6%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morungaba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morungaba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morungaba (2025)
Exploring the top neighborhoods for short-term rentals in Morungaba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Morungaba Centro | The heart of Morungaba, offering easy access to shops, restaurants, and local attractions. A charming spot for guests looking to experience the local culture and community vibe. | Church of Our Lady of Sorrows, Municipal Market, Local artisan shops, Cafes and bakeries |
| Serra dos Órgãos | A stunning natural park area attracting nature lovers and adventure seekers. Ideal for hosting guests interested in outdoor activities, hiking, and breathtaking views. | Hiking trails, Stunning viewpoints, Picnic areas, Nature photography spots |
| Pousadas da Serra | A region known for its cozy inns and lodges, perfect for guests looking for a relaxing countryside escape amidst nature, with a focus on tranquility and comfort. | Countryside inns, Local farms, Organic food experiences, Nature walks |
| Caminho do Frio | A scenic route renowned for its cool climate and beautiful landscapes, appealing to travelers who want a peaceful retreat in the mountains with a rural feel. | Scenic drives, Rural scenery, Small farms, Relaxing atmospheres |
| Baixa do Ouro | A picturesque area known for its traditional architecture and beautiful landscapes. A hidden gem for tourists looking for authenticity and a taste of local life. | Historic buildings, Local events, Green spaces, Cultural festivals |
| Vila Muribeca | A quaint village atmosphere with friendly locals and a relaxed pace, ideal for families and visitors looking for a home-like environment during their stay. | Local farms, Community center, Family-friendly activities, Festivals |
| Estrada do Pé da Serra | Known for its breathtaking views and scenic routes, this area offers guests an opportunity to enjoy outdoor activities like cycling and hiking. | Nature trails, Wine tasting, Beautiful landscapes, Cycling routes |
| Parque Franco | A family-friendly park area ideal for relaxation and outdoor fun, attracting both locals and tourists who want a taste of nature without venturing far. | Playgrounds, Walking paths, Picnic areas, Sporting facilities |
Understanding Airbnb License Requirements & STR Laws in Morungaba (2025)
While Morungaba, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morungaba to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morungaba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morungababased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Campo Montanha 25 hosp Cond Fech Beach tennis
Entire Place • 8 bedrooms
Casa de Campo Montanha Cond Fech Beach tennis
Entire Place • 5 bedrooms
Sítio Estrela de Deus
Entire Place • 5 bedrooms
Charm house in nature - Leisure and tranquility
Entire Place • 6 bedrooms
Fazenda Santa Maria Morungaba
Entire Place • 7 bedrooms
Wonderful cottage, spectacular view!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morungaba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morungaba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcos | 2 | $144,874 | 199 | 4.97/5.0 |
| Danilo | 2 | $66,294 | 57 | 4.96/5.0 |
| Igor | 2 | $48,261 | 107 | 4.92/5.0 |
| Luciana | 1 | $46,424 | 17 | 5.00/5.0 |
| Juliana | 1 | $36,071 | 7 | 5.00/5.0 |
| Host #220710624 | 3 | $31,605 | 2 | 0.00/5.0 |
| Marina Bernardi | 5 | $31,209 | 197 | 5.00/5.0 |
| Celina | 1 | $30,563 | 137 | 4.98/5.0 |
| Janice R. | 1 | $20,115 | 55 | 4.82/5.0 |
| Marcia Helena | 1 | $19,743 | 13 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morungaba.
Dive Deeper: Advanced Morungaba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morungaba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorungaba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morungaba
- The Morungaba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morungaba, House properties are the most common (73.3%), reflecting the local real estate landscape.
- Houses represent a significant 73.3% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.3%) offer potential for unique stay experiences.
Morungaba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morungaba
- The dominant room capacity in Morungaba is 5+ bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 1 bedroom properties represent 56.7% of the active Airbnb listings in Morungaba, indicating a high concentration in these sizes.
- A significant 53.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morungaba.
Morungaba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morungaba
- The most common guest capacity trend in Morungaba vacation rentals is listings accommodating 8+ guests (46.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Morungaba STR market, accounting for 70.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morungaba.
- On average, properties in Morungaba are equipped to host 5.6 guests.
Morungaba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morungaba
- The most common availability pattern in Morungaba falls within the 271-366 days range, representing 56.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morungaba (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morungaba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
20.7% of total
2 Nights
12 listings
41.4% of total
30+ Nights
11 listings
37.9% of total
Key Insights
- The most prevalent minimum stay requirement in Morungaba is 2 Nights, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Morungaba Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (37.9%) caters to monthly stays (30+ nights) in Morungaba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.4% of Morungaba hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morungaba.
Morungaba Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
41.7% of total
Moderate
2 listings
8.3% of total
Firm
8 listings
33.3% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Morungaba
- The prevailing Airbnb cancellation policy trend in Morungaba is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Morungaba.
- Regularly review your cancellation policy against competitors and market demand shifts in Morungaba.
Morungaba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morungaba
- The overall average booking lead time for vacation rentals in Morungaba is 46 days.
- Guests book furthest in advance for stays during December (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (66 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Morungaba.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Morungaba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morungaba (2025)
Amenity Prevalence
Amenity Insights for Morungaba
- Essential amenities in Morungaba that guests expect include: Free parking on premises, Kitchen, Hot water, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Morungaba.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morungaba: Free parking on premises, Kitchen, Hot water, Dishes and silverware.
- Prioritize adding missing essentials: Kitchen, Hot water, Dishes and silverware.
- Consider adding popular differentiators like Pool or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morungaba to stay competitive.
Morungaba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morungaba
- The typical guest profile for Airbnb in Morungaba consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.1% of guests.
- Key international markets include Brazil (98.1%) and Japan (0.6%).
- Top languages spoken are Portuguese (45.6%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morungaba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |
| Itatiba | 171 | $1,352 | $183.57 | 34% |