Airbnb Market Analytics, Statistics and Data in Mogi das Cruzes, São Paulo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mogi das Cruzes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mogi das Cruzes:
How much do Airbnb hosts make on average per month in Mogi das Cruzes?
The short-term rental market in Mogi das Cruzes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $860 per month
- Strong performing properties (top 25%) make $1,927 or more
- Best-in-class properties (top 10%) achieve $3,507+ monthly
- Entry-level properties (bottom 25%) typically earn around $454
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mogi das Cruzes
The market in Mogi das Cruzes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mogi das Cruzes
Daily rates in Mogi das Cruzes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $168 or more
- Best-in-class properties (top 10%) pull in $239+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
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Seasonality patterns in Mogi das Cruzes
Peak Season (February, December, May)
- Revenue peaks at $1853.26 per month
- Occupancy rates reach 44.34%
- Daily rates average $122.33
Shoulder Season
- Revenue averages $1452.76 per month
- Occupancy maintains 36.23%
- Daily rates hold at $116.68
Low Season (September, July, August)
- Revenue drops to $1009.86 per month
- Occupancy decreases to 32.06%
- Daily rates adjust to $107.11
Is it still profitable to do Airbnb in Mogi das Cruzes in 2025?
Yes! Mogi das Cruzes demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 36% and monthly revenue averaging $1453 and The market's 177 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mogi das Cruzes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The vibrant heart of Mogi das Cruzes, known for its historical landmarks, shopping areas, and cultural attractions. It's a convenient location for tourists due to its accessibility and variety of amenities. | Mogi das Cruzes Cathedral, Alameda Botânicos, Largo do Rosário, Mogi Shopping, Museu Municipal |
| Brás Cubas | A residential neighborhood that offers a mix of tranquility and urban life, making it attractive for families and visitors looking for a more local experience. | Parque da Cidade, Shopping Brás Cubas, local markets, Cultural Center, Caminho da Luz Park |
| Mogi das Cruzes Riverfront | Scenic area along the river, perfect for outdoor activities and peaceful getaways. Ideal for nature enthusiasts and families seeking recreational areas. | Estação Mogi das Cruzes, Praça José Bonifácio, River parks, walking trails, picnic areas |
| Jardim Santista | A family-friendly neighborhood known for its parks and green areas, making it ideal for visitors traveling with children or those who enjoy outdoor activities. | Parque da Cidade, Horto Florestal, local dining spots, green spaces, playgrounds |
| Vila Lavínia | A neighborhood that represents the local culture and charm of Mogi, attracting visitors interested in an authentic Brazilian experience away from tourist traps. | Cultural events, local artisan shops, traditional restaurants, community markets, festivals |
| Derrubadas | An up-and-coming area perfect for investment due to increasing popularity among travelers and the growing infrastructure catering to visitors. | nature parks, adventure sports, eco-tourism spots, local eateries, festivals |
| Santo Ângelo | A quieter neighborhood that gives visitors a break from the bustling city life while still being connected to the main attractions of Mogi. | local cafés, natural landscapes, community parks, art galleries, cultural festivals |
| Mogi Shopping | As one of the main shopping centers in Mogi das Cruzes, it attracts a significant number of visitors, making it a prime area for Airbnb hosting, especially for shoppers. | Mogi Shopping Mall, variety of restaurants, cinema, entertainment options, seasonal events |
Do you need a license for Airbnb in Mogi das Cruzes?
We recommend checking directly with Mogi das Cruzes's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mogi das Cruzes
Casa de Campo do Sossego
Entire Place • 5 bedrooms
Cozy cottage , Swimming pool, Internet
Entire Place • 11 bedrooms
come enjoy the beauty of flowers and nature
Entire Place • 5 bedrooms
House on the edge of the dam
Entire Place • 6 bedrooms
Sítio em taiaçupeba
Entire Place • 4 bedrooms
Chácara with Quadra de Areia professional.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mogi das Cruzes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irene | 1 | $99,934 | 79 | 4.94/5.0 |
| Ana Carla | 1 | $94,981 | 6 | 5.00/5.0 |
| Dirce | 1 | $59,829 | 79 | 4.87/5.0 |
| Andreia | 2 | $57,487 | 50 | 4.95/5.0 |
| Marta Kazue Kunieda | 9 | $52,637 | 86 | 4.98/5.0 |
| Sergio Fernandes | 1 | $47,284 | 87 | 4.66/5.0 |
| Fernanda | 1 | $46,193 | 12 | 5.00/5.0 |
| Alex | 1 | $45,816 | 22 | 5.00/5.0 |
| Eric | 1 | $43,033 | 22 | 5.00/5.0 |
| Leticia | 1 | $42,448 | 98 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mogi das Cruzes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.9%), with house and apartment & condo properties comprising 76.3% of inventory
- Strong specialty sector (17.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.8% combined)
Room Capacity Distribution
Analysis of 177 properties in Mogi das Cruzes shows that 1 bedroom properties are most prevalent, making up 23.7% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 45.8% of all listings.
Key Insights
- Most common: 1 bedroom (23.7%)
- Least common: 5+ bedrooms (12.4%)
- Market concentration: 45.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 177 properties in Mogi das Cruzes reveals that 8+ guests properties dominate the market, representing 50.8% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 69.5% of the market.
Key Insights
- Most common capacity: 8+ guests (50.8% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 69.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 177 properties in Mogi das Cruzes, the most common availability pattern is 271-366 days (58.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (58.2%)
- Most common booking duration: 1-30 days (29.4%)
- Properties with high availability (180+ days): 78.0%
- Properties with long-term bookings (180+ days): 22.6%
Minimum Stay Distributions
1 Night
71 listings
44.4% of total
2 Nights
54 listings
33.8% of total
3 Nights
11 listings
6.9% of total
4-6 Nights
3 listings
1.9% of total
7-29 Nights
5 listings
3.1% of total
30+ Nights
16 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.2%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
34 listings
27% of total
Moderate
36 listings
28.6% of total
Firm
27 listings
21.4% of total
Strict
29 listings
23% of total
Key Insights
- Moderate is the preferred policy at 28.6% of listings
- The market shows a balanced distribution between guest-friendly (55.6%) and strict (44.4%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 21.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, May, Dec, averaging 80 days
- Shortest booking windows are in Jul, Jan, Sep, averaging 43 days
- Spring shows the longest average booking window at 64 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Mogi das Cruzes
Below is the distribution of amenities across listings in Mogi das Cruzes:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.7%) and Portugal (0.8%)
- Portuguese is the top language at 49.2%, followed by English (29.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for São Paulo and Mogi das Cruzes markets
- Develop localized content for United States and Portugal
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mogi das Cruzes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Itupeva | 138 | $1,779 | $201.01 | 33% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Tietê | 15 | $1,394 | $310.83 | 29% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
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