Mogi das Cruzes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Mogi das Cruzes in 2025? Explore comprehensive Airbnb analytics for Mogi das Cruzes, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Mogi das Cruzes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 173 active listings.
Whether you're considering an Airbnb investment in Mogi das Cruzes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mogi das Cruzes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mogi das Cruzes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mogi das Cruzes (2025)
Understanding the monthly revenue variations for Airbnb listings in Mogi das Cruzes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mogi das Cruzes is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mogi das Cruzes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,754 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $780 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mogi das Cruzes
Mogi das Cruzes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mogi das Cruzes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mogi das Cruzes:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mogi das Cruzes
Average Daily Rate (ADR) Airbnb Trends in Mogi das Cruzes (2025)
Effective short term rental pricing strategy in Mogi das Cruzes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mogi das Cruzes typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $239+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Mogi das Cruzes
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Airbnb Seasonality Analysis & Trends in Mogi das Cruzes (2025)
Peak Season (December, May, April)
- Revenue averages $1,771 per month
- Occupancy rates average 36.8%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,250 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $115
Low Season (February, August, September)
- Revenue drops to average $991 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $114
Seasonality Insights for Mogi das Cruzes
- The Airbnb seasonality in Mogi das Cruzes shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mogi das Cruzes's highest earning potential, with monthly revenues capable of climbing to $1,849, occupancy reaching a high of 42.1%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $970, occupancy could drop to 32.1%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mogi das Cruzes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mogi das Cruzes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mogi das Cruzes (2025)
Exploring the top neighborhoods for short-term rentals in Mogi das Cruzes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | Heart of Mogi das Cruzes with access to main amenities and cultural spots. It attracts both business travelers and tourists with its vibrant city life and historical significance. | Mogi das Cruzes Municipal Market, Igreja Nossa Senhora do Rosário, Praça Oswaldo Cruz, Shopping Mogi, Mogi das Cruzes Railway Station |
| Braz Cubas | Popular neighborhood known for its residential appeal and proximity to nature parks. It is favored by families and those looking for a peaceful environment yet close to urban services. | Parque Natural Municipal da Cidade, Shopping Narita, Parque Botyra Camorim, Igreja Santa Terezinha |
| Jardim Rodeio | A well-planned neighborhood that offers modern amenities and an attractive environment, making it ideal for short-term rentals to families and tourists seeking comfort. | Jardim Botânico, Praça do Jardim Rodeio, Parque da Cidade |
| Vila Oliveira | Known for its residential charm and access to parks; it's a quiet area that attracts those seeking a getaway in a suburban setting. | Parque da Vila Oliveira, Igreja São João Batista, Clube de Campo Mogi das Cruzes |
| Jardim Spanevell | A green neighborhood that is close to major urban centers, perfect for travelers wanting tranquility but also easy access to the city’s attractions. | Lago do Parque da Cidade, Parque do Centenário, Igreja Matriz de Mogi das Cruzes |
| Bairros de Lavras | Emerging neighborhood appealing to younger guests, featuring modern housing solutions and good access to local restaurants and cafes. | Parque da Vila Nova, Mercado Municipal de Lavras |
| Canhema | Residential and commercial area with affordable options, close to public transport that attracts budget-conscious travelers. | Parque Canhema, Centro Cultural de Mogi das Cruzes |
| Brás Cubas | Historic part of Mogi das Cruzes that attracts visitors interested in local history and culture, making it a potential hotspot for cultural tourism. | Antiga Estação Ferroviária, Praça Benedito de Oliveira |
Understanding Airbnb License Requirements & STR Laws in Mogi das Cruzes (2025)
While Mogi das Cruzes, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mogi das Cruzes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mogi das Cruzes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mogi das Cruzesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa de Campo do Sossego
Entire Place • 5 bedrooms
Cozy cottage , Swimming pool, Internet
Entire Place • 11 bedrooms
Sítio em taiaçupeba
Entire Place • 4 bedrooms
come enjoy the beauty of flowers and nature
Entire Place • 5 bedrooms
House on the edge of the dam
Entire Place • 6 bedrooms
KhásConcept - Cabin 1hr from SP
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mogi das Cruzes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mogi das Cruzes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irene | 1 | $88,813 | 79 | 4.94/5.0 |
| Ana Carla | 1 | $88,184 | 6 | 5.00/5.0 |
| Andreia | 2 | $59,914 | 50 | 4.95/5.0 |
| Fernanda | 1 | $50,724 | 12 | 5.00/5.0 |
| Marta Kazue Kunieda | 9 | $47,133 | 86 | 4.98/5.0 |
| Dirce | 1 | $46,111 | 79 | 4.87/5.0 |
| Sergio Fernandes | 1 | $44,609 | 87 | 4.66/5.0 |
| Leticia | 1 | $40,395 | 98 | 4.98/5.0 |
| Alex | 1 | $38,422 | 22 | 5.00/5.0 |
| Maria Beatriz | 3 | $38,104 | 171 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mogi das Cruzes.
Dive Deeper: Advanced Mogi das Cruzes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mogi das Cruzes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMogi das Cruzes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mogi das Cruzes
- The Mogi das Cruzes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 173 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mogi das Cruzes, House properties are the most common (60.1%), reflecting the local real estate landscape.
- Houses represent a significant 60.1% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.9%) offer potential for unique stay experiences.
Mogi das Cruzes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mogi das Cruzes
- The dominant room capacity in Mogi das Cruzes is 1 bedroom listings, making up 23.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 46.2% of the active Airbnb listings in Mogi das Cruzes, indicating a high concentration in these sizes.
- A significant 47.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mogi das Cruzes.
Mogi das Cruzes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mogi das Cruzes
- The most common guest capacity trend in Mogi das Cruzes vacation rentals is listings accommodating 8+ guests (51.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Mogi das Cruzes STR market, accounting for 69.9% of listings.
- 58.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mogi das Cruzes.
- On average, properties in Mogi das Cruzes are equipped to host 5.4 guests.
Mogi das Cruzes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mogi das Cruzes
- The most common availability pattern in Mogi das Cruzes falls within the 271-366 days range, representing 57.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mogi das Cruzes (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mogi das Cruzes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
43.1% of total
2 Nights
47 listings
29.4% of total
3 Nights
5 listings
3.1% of total
4-6 Nights
3 listings
1.9% of total
7-29 Nights
4 listings
2.5% of total
30+ Nights
32 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Mogi das Cruzes is 1 Night, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.5%) of the Mogi das Cruzes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Mogi das Cruzes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.1% of Mogi das Cruzes hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mogi das Cruzes.
Mogi das Cruzes Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
26.8% of total
Moderate
35 listings
28.5% of total
Firm
27 listings
22% of total
Strict
28 listings
22.8% of total
Cancellation Policy Insights for Mogi das Cruzes
- The prevailing Airbnb cancellation policy trend in Mogi das Cruzes is Moderate, used by 28.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.3%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.5% market standard in Mogi das Cruzes.
- Regularly review your cancellation policy against competitors and market demand shifts in Mogi das Cruzes.
Mogi das Cruzes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mogi das Cruzes
- The overall average booking lead time for vacation rentals in Mogi das Cruzes is 50 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Mogi das Cruzes.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Mogi das Cruzes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mogi das Cruzes (2025)
Amenity Prevalence
Amenity Insights for Mogi das Cruzes
- Essential amenities in Mogi das Cruzes that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mogi das Cruzes: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mogi das Cruzes to stay competitive.
Mogi das Cruzes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mogi das Cruzes
- The typical guest profile for Airbnb in Mogi das Cruzes consists of primarily domestic travelers (93%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.2% of guests.
- Key international markets include Brazil (93.2%) and United States (2.6%).
- Top languages spoken are Portuguese (47.1%) followed by English (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Mogi das Cruzes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mogi das Cruzes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 137 | $1,734 | $204.10 | 32% |
| Vargem | 39 | $1,700 | $162.45 | 33% |
| Morungaba | 30 | $1,595 | $298.23 | 31% |
| Valinhos | 49 | $1,569 | $172.71 | 37% |
| Tuiuti | 18 | $1,470 | $147.47 | 33% |
| Nova Odessa | 13 | $1,459 | $123.61 | 47% |
| Igaratá | 131 | $1,439 | $191.89 | 29% |
| Tietê | 15 | $1,394 | $310.64 | 28% |
| Ribeirão Pires | 17 | $1,376 | $145.19 | 31% |
| Brazópolis | 16 | $1,366 | $150.74 | 33% |